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Slides from Britt Bravo's presentation, "Marketing and Test-Marketing Your Work Online with Blogging and Podcasting" at the San Francisco Writers Conference February 15, 2009.

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  • 1.Marketing and Test-Marketing Your Work Onlinewith Blogging and Podcasting Britt Bravo San Francisco Writers Conference February 15, 2009

2. Big Vision Consulting Realize your big vision Be a powerful force for good

  • Strategic Consulting
  • Social Web Empowerment
  • Blogging
  • Podcasting
  • Career Coaching
  • www.brittbravo.com

3. Web 1.0 4. Web 2.0 is a conversation 5. Web 2.0 Tools

  • Blogs
  • Podcasts
  • Photo sharing (i.e. Flickr)
  • Video sharing (i.e.YouTube)
  • Social networking (i.e. Facebook)
  • Social bookmarking (i.e. del.ici.ous)
  • Wikis
  • RSS Feeds/Aggregation
  • Twitter

6. Anatomy of aBlog: Subscription 7. Anatomy of a Blog: Comments 8. Anatomy of a Blog: Blog Roll 9. Find blogs to read

  • Technorati http://technorati.com
  • Google Blog Search http://blogsearch.google.com
  • Alltop http://alltop.com

10. Read Blogs with Feedreaders 11. Anatomy of a Podcast 12. Find Shows inPodcast Directories 13. Listen with podcatchers 14. Test marketing

  • What posts/shows get the most traffic?
  • What posts/shows get the most comments?
  • How can your readers/listeners feedback improve your book?

15. Anna Lappes Blog 16. Michael Belfiores Blog 17. Testing topics 18. The Julie/Julia Project Blog 19. Julie & Julia 20. Scott Siglers Podcast 21. Grammar Girl Podcast 22. Speaking of Faith Podcast 23. Speaking of Faith Book 24. Birdie Jaworskis Blog 25. Birdie Jaworskis Podcast 26. Tools

  • Blogger.com
  • WordPress.com
  • TypePad
  • WordPress.org
  • MovableType.org
  • MovableType.com

27. Choosing YourBlogging Tool

  • What is your budget?
  • What is your technical expertise?
  • How soon does it need to go up?
  • What features and functions do you need?
  • What is your exit plan?

28. GeneratingBlogTraffic & Comments

  • Read and comment on other blogs
  • Have a blog roll
  • Link to other bloggers in your posts
  • Make commenting easy
  • Allow subscription by rss and email
  • Use images and multimedia in posts
  • Write titles people are searching for

29. GeneratingBlogTraffic & Comments

  • Make it easy to share posts with others
  • Ask questions
  • Be opinionated
  • Host a contest
  • Participate in carnivals and memes
  • Invite guest bloggers to participate
  • Integrate your blog into other social networks

30. Tracking Tools

  • Feedburner
  • Feedblitz
  • Google Analytics
  • Site Meter
  • StatCounter
  • Technorati
  • Google Alerts
  • Google Blog Search
  • Twitter Search
  • PostRank

31. Podcasting Process

  • Record
  • Edit
  • Convert to MP3 (if not already)
  • Upload to hosting service
  • Publish it online
  • Promote
  • Track

32. Which ToolsShould I Use?

  • What kind of recording do you need to do?
  • What kind of editing do you need to do?
  • What is your budget?
  • What is your technical expertise?

33. Promotion

  • List in podcast directories
  • Provide subscription instructions
  • Create a landing page
  • Feature on home page
  • List in email signature
  • Share with social networks
  • Ask listeners to contribute content
  • Host contests
  • Join podcasting communities

34. Tracking

  • Downloads
  • Subscribers (Feedburner)
  • Comments
  • Google Alerts
  • Twitter Search

35. Questions?

  • Britt Bravo
  • www.brittbravo.com
  • [email_address]

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