blogging as the core of your social media activity

20
The Core of your Social Media activity Mark White

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Page 1: Blogging as the Core of your Social Media activity

The Core of your

Social Media activity

Mark White

Page 2: Blogging as the Core of your Social Media activity

Blogging in the past

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

1994

First

Weblog

1999

“Blog”

coined

Blogger

Launched

2004

US

elections

Word of

the Year

2005

Business

Week FP

Page 3: Blogging as the Core of your Social Media activity

Blog as home on the web

Page 4: Blogging as the Core of your Social Media activity

Essentially, Social Media

incorporate the online technology

and methods through which

people can share content, personal

opinions, swap different

perspectives and insights

Participation - Conversation - Interaction

- Connectedness - Community – Sharing -

Trust - Trustedness

What is Social Media?

Page 5: Blogging as the Core of your Social Media activity

Social Media start point?

Page 6: Blogging as the Core of your Social Media activity

Social Media start point?

Page 7: Blogging as the Core of your Social Media activity

Online• SEO

• Pay per click

• Email

marketing

• Affiliate

marketing

• Online PR

• Webinars

• E-newsletters

Social media• Social networking

• Podcasts / Videos

• Social bookmarking

• RSS

• Micro-blogging

Offline• Printed

Collateral

• Seminars

• Trade shows

• Referral

marketing

• Advertising

• Direct mailings

• Telemarketing

• Networking

Business

Blog

Internet

Marketing

StrategyInternal

requirements

Company

strategy

Marketing

strategy

External

factors

Page 8: Blogging as the Core of your Social Media activity

Benefits of Blogging

� Push Marketing

� Demonstrating Expertise & Personality

� Interactive communication

� Great Search Engine Benefits

� Easy to update

� Information Repository

� Integrated Approach

� Content Repository

Page 9: Blogging as the Core of your Social Media activity

A word of caution

� It’s not about the technology

� Develop relationships using

the technology

� Getting the right message to the

right people

Page 10: Blogging as the Core of your Social Media activity

Reason #1

Page 11: Blogging as the Core of your Social Media activity

Reason #2

Page 12: Blogging as the Core of your Social Media activity

Reason #3

Page 13: Blogging as the Core of your Social Media activity

Fish where the Fish are

Page 14: Blogging as the Core of your Social Media activity

Build your own Pond

Page 15: Blogging as the Core of your Social Media activity

Impact of TechnologyPre Social Media

Page 16: Blogging as the Core of your Social Media activity

Impact of TechnologyWith Social Media

Page 17: Blogging as the Core of your Social Media activity

Getting the order right

1. Stop!!

2. Plan your goals

3. Look and listen to what’s happening

4. Start to build in the right places

5. Engage (with the right tools)

6. Keep eyes and ears open

Page 18: Blogging as the Core of your Social Media activity

Blog as home on the web

Page 19: Blogging as the Core of your Social Media activity

Focus Points

� Your Home on the Web

� A coordinating and adaptable force

� Real space for real content

� Crossover point between social and search

� Plan before you act

The Core of your

Social Media Activities

Page 20: Blogging as the Core of your Social Media activity

Thank you

Thank you

and over to you!

http://uk.linkedin.com/in/blogcoach

[email protected]