blogging as the core of your social media activity
TRANSCRIPT
The Core of your
Social Media activity
Mark White
Blogging in the past
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
1994
First
Weblog
1999
“Blog”
coined
Blogger
Launched
2004
US
elections
Word of
the Year
2005
Business
Week FP
Blog as home on the web
Essentially, Social Media
incorporate the online technology
and methods through which
people can share content, personal
opinions, swap different
perspectives and insights
Participation - Conversation - Interaction
- Connectedness - Community – Sharing -
Trust - Trustedness
What is Social Media?
Social Media start point?
Social Media start point?
Online• SEO
• Pay per click
marketing
• Affiliate
marketing
• Online PR
• Webinars
• E-newsletters
Social media• Social networking
• Podcasts / Videos
• Social bookmarking
• RSS
• Micro-blogging
Offline• Printed
Collateral
• Seminars
• Trade shows
• Referral
marketing
• Advertising
• Direct mailings
• Telemarketing
• Networking
Business
Blog
Internet
Marketing
StrategyInternal
requirements
Company
strategy
Marketing
strategy
External
factors
Benefits of Blogging
� Push Marketing
� Demonstrating Expertise & Personality
� Interactive communication
� Great Search Engine Benefits
� Easy to update
� Information Repository
� Integrated Approach
� Content Repository
A word of caution
� It’s not about the technology
� Develop relationships using
the technology
� Getting the right message to the
right people
Reason #1
Reason #2
Reason #3
Fish where the Fish are
Build your own Pond
Impact of TechnologyPre Social Media
Impact of TechnologyWith Social Media
Getting the order right
1. Stop!!
2. Plan your goals
3. Look and listen to what’s happening
4. Start to build in the right places
5. Engage (with the right tools)
6. Keep eyes and ears open
Blog as home on the web
Focus Points
� Your Home on the Web
� A coordinating and adaptable force
� Real space for real content
� Crossover point between social and search
� Plan before you act
The Core of your
Social Media Activities