blogging for beginners
Post on 17-Sep-2014
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I created this for a session on blogging for beginners. Hope you like it.TRANSCRIPT
Creative Common loveloatherepeat.deviantart.com
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money
The important question is not “what is a blog” but “Why a blog”.
Search yourself for definition of a blog (hint Wikipedia)
Well! people have some strange reasons.Some of them are…..
Via gapingvoid.com
Original author of the image could not be identified
Well! People also have some geniune reasons.
Some of them are…..
Via gapingvoid.com
Twitter @problogger
Blogging has become mainstream!
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money
John Chow Total Blog Income for October 2008 - $34,350.93
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money
Kevin Rose is a blogger and he is blogging about Paris on his travel blog.
The blogsphere will enjoy his blog post.
Via Flickr @stublog
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money
Blogposts
Header Sidebar
Footer Via @Vivek
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources for ideas for posts Tips for post structure Tips for post Tracking visitors Growing blogs Ad services to make money
Image via problogger
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money
Identify the target audience
Via seobangkok
Your content pulls your target audience
Image via perdue.edu
Create the kind of online content that your buyers naturally gravitateto.”- David Meerman Scott,Author of The New Rules of Marketing & PR
What keywords will pull your target audience?
› Optimize posts with keywords› Build an archive of content full of them› Various keyword research tools are available
Via wordle for techreviews
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money
Simplicity
Image via presentationzen
•How-to posts•Rich in keywords•Get good at whipping them out•Make sure they’re useful
Thoughtful
Flickr image via salvatorefalcone
•Should establish your blog as a thought leader in the industry•Put time into them•Don’t do too many
Big
Flickr Image via visbeek
•Lots of work•Lots of links, discussion and attention•Pick them well•Collaborate, if possible•Get guest posts of high quality
Sweet
Flickr Image via colloidfarl
•These posts make your blog fun•A chance to poke fun at yourself•Lots of traffic/links•Often video, images
Fire
Image via ien.deviantart.com
•Make a bold statement•Be prepared to defend yourself•Lots of comments and links•Too many of these post could lose trust
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money
RSS Feeds Follow similar high authority blogs Delicious bookmarks Most dugg posts Top stumbled posts Stay updated with corporate blogs Twitter?
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and post Tracking visitors Growing blogs Ad services to make money
•Use Headings•500-800 words (or shorter!)•Lists are OK (just not too many)•1 idea per post•Accurate titles
Be original Always use a photo or snapshot Describe images Spell Check Credit the sources
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and post Tracking visitors Growing blogs Ad services to make money
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and post Tracking visitors Growing blogs Ad services to make money
Search Friendly Feedback Conversation Respond to Criticism Highlight Customers Don’t Push
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money
What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and post Tracking visitors Growing blogs Ad services to make money
Google/Yahoo Ads Text-link ads Sponsored posts Affiliate links In-line text ads Direct Banner advertising Link selling Paid guest posts
Requires patience Be consistent Write what you love Don’t write when angry Respect their work Personal or Professional
Register a Blog Write good and useful content Connect with other bloggers Keep writing –don’t feel disheartened Research topics that your competition is neglecting When traffic builds up, include advertising Promote your popular content on the front page Focus on improving design, etc. Put your blog on the visiting card, email, etc.
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