blogging for beginners

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I created this for a session on blogging for beginners. Hope you like it.

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Page 1: Blogging for beginners

Creative Common loveloatherepeat.deviantart.com

Page 2: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money

Page 3: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money

Page 4: Blogging for beginners

The important question is not “what is a blog” but “Why a blog”.

Search yourself for definition of a blog (hint Wikipedia)

Page 5: Blogging for beginners

Well! people have some strange reasons.Some of them are…..

Page 6: Blogging for beginners

Via gapingvoid.com

Page 7: Blogging for beginners

Original author of the image could not be identified

Page 8: Blogging for beginners

Well! People also have some geniune reasons.

Some of them are…..

Page 9: Blogging for beginners

Via gapingvoid.com

Page 10: Blogging for beginners

Twitter @problogger

Page 11: Blogging for beginners

Blogging has become mainstream!

Page 12: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money

Page 13: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money

Page 14: Blogging for beginners

John Chow Total Blog Income for October 2008 - $34,350.93

Page 15: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money

Page 16: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money

Page 17: Blogging for beginners
Page 18: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money

Page 19: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money

Page 20: Blogging for beginners

Kevin Rose is a blogger and he is blogging about Paris on his travel blog.

The blogsphere will enjoy his blog post.

Via Flickr @stublog

Page 21: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money

Page 22: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money

Page 23: Blogging for beginners

Blogposts

Header Sidebar

Footer Via @Vivek

Page 24: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money

Page 25: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources for ideas for posts Tips for post structure Tips for post Tracking visitors Growing blogs Ad services to make money

Page 26: Blogging for beginners
Page 27: Blogging for beginners
Page 28: Blogging for beginners

Image via problogger

Page 29: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money

Page 30: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money

Page 31: Blogging for beginners

Identify the target audience

Via seobangkok

Page 32: Blogging for beginners

Your content pulls your target audience

Image via perdue.edu

Create the kind of online content that your buyers naturally gravitateto.”- David Meerman Scott,Author of The New Rules of Marketing & PR

Page 33: Blogging for beginners

What keywords will pull your target audience?

› Optimize posts with keywords› Build an archive of content full of them› Various keyword research tools are available

Via wordle for techreviews

Page 34: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money

Page 35: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money

Page 36: Blogging for beginners

Simplicity

Image via presentationzen

•How-to posts•Rich in keywords•Get good at whipping them out•Make sure they’re useful

Page 37: Blogging for beginners

Thoughtful

Flickr image via salvatorefalcone

•Should establish your blog as a thought leader in the industry•Put time into them•Don’t do too many

Page 38: Blogging for beginners

Big

Flickr Image via visbeek

•Lots of work•Lots of links, discussion and attention•Pick them well•Collaborate, if possible•Get guest posts of high quality

Page 39: Blogging for beginners

Sweet

Flickr Image via colloidfarl

•These posts make your blog fun•A chance to poke fun at yourself•Lots of traffic/links•Often video, images

Page 40: Blogging for beginners

Fire

Image via ien.deviantart.com

•Make a bold statement•Be prepared to defend yourself•Lots of comments and links•Too many of these post could lose trust

Page 41: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money

Page 42: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money

Page 43: Blogging for beginners
Page 44: Blogging for beginners

RSS Feeds Follow similar high authority blogs Delicious bookmarks Most dugg posts Top stumbled posts Stay updated with corporate blogs Twitter?

Page 45: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money

Page 46: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and post Tracking visitors Growing blogs Ad services to make money

Page 47: Blogging for beginners

•Use Headings•500-800 words (or shorter!)•Lists are OK (just not too many)•1 idea per post•Accurate titles

Page 48: Blogging for beginners

Be original Always use a photo or snapshot Describe images Spell Check Credit the sources

Page 49: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money

Page 50: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and post Tracking visitors Growing blogs Ad services to make money

Page 51: Blogging for beginners
Page 52: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money

Page 53: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and post Tracking visitors Growing blogs Ad services to make money

Page 54: Blogging for beginners

Search Friendly Feedback Conversation Respond to Criticism Highlight Customers Don’t Push

Page 55: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and posts Tracking visitors Growing blogs Ad services to make money

Page 56: Blogging for beginners

What/Why a blog Blogging Dollars How popular is blogging Basic blog Terminology Anatomy of a blog How/Where to get started Successful professional blog-features Types of posts for successful blogging? Sources/ideas for posts Tips for post structure and post Tracking visitors Growing blogs Ad services to make money

Page 57: Blogging for beginners

Google/Yahoo Ads Text-link ads Sponsored posts Affiliate links In-line text ads Direct Banner advertising Link selling Paid guest posts

Page 58: Blogging for beginners

Requires patience Be consistent Write what you love Don’t write when angry Respect their work Personal or Professional

Page 59: Blogging for beginners

Register a Blog Write good and useful content Connect with other bloggers Keep writing –don’t feel disheartened Research topics that your competition is neglecting When traffic builds up, include advertising Promote your popular content on the front page Focus on improving design, etc. Put your blog on the visiting card, email, etc.

Page 60: Blogging for beginners

http://techreviews.in