BLOGGING FOR BEGINNERS

Blogging for beginners @ U3AC

Session 1: Blogging for fun, funds and fees

Session 2: Exploring content

Session 3: Growing your audience with social media

Content“Content comes in any form (audio, text, video), and it informs, entertains, enlightens, or teaches people who consume it.”@ derekhalpern  Investor & Founder of Social Triggers, which reaches more than 400,000 entrepreneurs each month.

“My definition of content is ‘information with a purpose for a targeted audience.’ Information may be text, video, audio, photos, etc. Purpose might be to educate, entertain, or persuade (convert).”Brian Massey  @bmasseyFounder of Conversion Sciences and author of Your Customer Creation Equation.“Content is king.”

1978 Photographer's Market, published by Writer's Digest Books or Bill Gates (?)

• How-to OR tutorials• Podcasts• News or curated

information• Articles on a topic• Infographics• Original research/data• Videos• Photos• Reviews (products/services)Infographic: EU 2013, European Parliament

COPYRIGHT FREE PHOTOSIn the first session we did a search of Creative Commons photos, the photos, illustrations or other visual art you can use legally if you mention the artist/photographer.

• Type what type of photo or illustration you want, for instance dog (in the search box). Click on Images. You will see this screen. Click on Settings.• You have several options you can apply, but the important bit is at the bottom and it’s called usage rights. Click on the grey box to see the options.

PHOTOS, CONTINUED

If you would like to find out more about Creative Commons or allow others to use your work, please visit https://creativecommons.org/

• These are the options for usage. It is best not to click not filtered by licence as the search might show photos that are not copyright free, photos you need to pay to use or whose rights are not for sale. • Choose free to use or share if your project is for a charity or non-profit use. • Free to use or share, even commercially is best if you want to use the photo or artwork for a business. • Free to use or share or modify means you can modify the photo or artwork.

1 KB = 1024 Bytes conv. 1000 bytes1 MB = 1,000,000 bytes (1 million)1 GB = 1,000,000,000 bytes (1 billion)

1 KB = 1024 Bytes conv. 1000 bytes1 MB = 1,000,000 bytes (1 million)1 GB = 1,000,000,000 bytes (1 billion)

PHOTOS, CONTINUEDBy SEO007, Wikimedia

32px

256px

Each pixel consists of 8 bits (= 1 byte) for a black and white image or 24 bits (= 3 bytes) for a colour one.

Measurements and resolution can be confusing, as a rule of thumb, pictures for blogs should be 72dpi, for printing purposes (i.e. leaflet) at least 300dpi). Pixels refers to sizes on a screen.

128px

64px 512px

Full res but only 69kb so not suitable for print but fine for web use

1 KB = 1024 Bytes conv. 1000 bytes1 MB = 1,000,000 bytes (1 million)1 GB = 1,000,000,000bytes (1 billion)

PHOTOS, CONTINUED

Find the video on YouTube, click on share and you get this menu… There is a blogger option or other social media.

VIDEOS

Join a blogging community or contact brands to request review samples

REVIEWS