blogging for business
DESCRIPTION
This presentation was created for a lecture series that I spoke at. It is meant to give businesses an introduction to business-related blogging. It highlights the benefits, potential pitfalls and best practices for this type of social media.TRANSCRIPT
Sausage Factory Seminars Bozell
for Business
Sausage Factory Seminars Bozell
Why Blog?
Increased Exposure
Sausage Factory Seminars Bozell
Leads
Why Blog?
Sausage Factory Seminars Bozell
Make Yourself into a “Guru”
Why Blog?
Sausage Factory Seminars Bozell
Build Connections
Why Blog?
Sausage Factory Seminars Bozell
Build Search Engine Ranking
Why Blog?
Sausage Factory Seminars Bozell
Beta Test Marketing Strategies and Offers
Why Blog?
Sausage Factory Seminars Bozell
Respond on Your Own Turf
Why Blog?
Sausage Factory Seminars Bozell
Recruitment
Why Blog?
Sausage Factory Seminars Bozell
Media Relations
Why Blog?
Sausage Factory Seminars Bozell
Now, one of my favorites.
Sausage Factory Seminars Bozell
Now, who’s missing the boat.
“Good Morning Amy,
Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.
Once again thank you for your interest, and have a nice day.”
Sausage Factory Seminars Bozell
Five Blog Tips: Listen
ORM Tools
Sausage Factory Seminars Bozell
Five Blog Tips: Plan
Sausage Factory Seminars Bozell
Five Blog Tips: Socialize
Sausage Factory Seminars Bozell
Five Blog Tips: Track
Sausage Factory Seminars Bozell
Some Blogging Tools
Sausage Factory Seminars Bozell
Thanks for Your Time
William Flavell
Social Media Specialist
Bozell
E-mail: [email protected]
Blog: http://www.everybodysagenius.wordpress.com
Twitter: @Swept14