blogging for business
DESCRIPTION
MKTG 4226 Class Leadership Presentation: CLASS 6: Virality, Status, and InfluentialsFocusing on the profit generation capability of blogs making it a business on its ownTRANSCRIPT
There are at least 133,000,000 blogs on the world wide web
4 Types of Bloggers
Step 1: Choose your platform
Step 2: Choose your topic
Music
Family Updates
Economics
News
Politics
HealthEnvironment
Technology
Computers
Television
Sports
Personal Musing
Travel
BusinessFilm
Finance
Celebrity
Real EstateReligion
Step 3: Drive Traffic
Traffic
Tag your blog post Twitter Facebook Comment on other blogs and hope for
reciprocity List blog on Google Link blogs to other blogs SEO Produce Content for other blogs
Step 4: Measure Success
Success Indicators
Personal satisfaction Number of unique visitors Repeat visitors Revenue Number of likes on Facebook Number of post/comments on blog ROI
Step 5: Profit Generation
Display ads Affiliate marketing links Search ads Attend events or write for other
publications as a result of their blog
Key Tips
Blogging style Sincere Conversational Expert Journalistic
Facebook & Twitter Consistency Commitment
Last Words
Majority of bloggers do not receive any income from their blogs 53% of Self- Employed 30% of Part-Timers