blogging for business: proven strategies to increase blog readership and website traffic
DESCRIPTION
A blog is one of the most powerful tools you can have in your online marketing tool chest. An effective blog can increase website traffic, engage prospects, expand your social media following, attract media coverage, and convert site visitors into buyers. In this content-rich presentation, you will learn how to: - Build an effective blog presence - Create great content, without doing it all yourself - Integrate blogging into your social media strategy - Gain exposure with blog directories - Hold contests, give-aways, and promotions - Leverage proven tactics that get the best results Whether you’re already blogging and want better results or you’re just thinking about adding a blog to your marketing mix, you will learn effective strategies that you can implement yourself and begin using right away. Stephanie Chandler is the author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. She is also CEO of http://AuthorityPublishing.com, specializing in custom book publishing and social media marketing services, http://BusinessInfoGuide.com, a directory of resources for entrepreneurs, and http://NonfictionWritersConference.com, an annual event conducted completely online. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine, and she is a blogger for Forbes.TRANSCRIPT
Blogging for BusinessProven Strategies to Increase
Blog Readership and Website Traffic
Stephanie Chandler
The Power of Blogging
• Great SEO• Build Your
Audience• Media Potential• Convert Visitors
into Buyers
Your Secret Weapon
Blogging Statistics
• 77% of Internet users read blogs.• B2C companies that blog generate 88% more leads
per month than those that do not. • On average, companies that blog receive 434% more
indexed pages.• The average company that blogs gets 97% more
inbound links.• 69% of businesses attribute their lead generation
success to blogging.
Why it Works…
Source: http://www.impactbnd.com/blogging-statistics-55-reasons-blogging-creates-55-more-traffic/
Build Your Blog
• On Your Main Website• Your Own Domain• Elance.com
Wordpress Plugins:• ShareThis• Tweet Old Post• Yet Another Related Posts
Plugin• Greg’s High Performance SEO
Technology Solutions
Blog Site Design
• Professional Design• Clear Mission• Home Page: Text or Blog
Posts• Call to Action• Newsletter Sign-up• Social Media Links• Social Sharing Links• RSS Feed (feedburner.com)
Convert Site Visitors into Customers
Monitor Traffic
http://analytics.google.com
Track What’s Working (And What Isn’t)
Blog Content
• Frequency = 2+ Times Per Week
• Guest Contributors• Call for Submissions • Clients, Peers, Readers• Interviews, Book Excerpts,
Case Studies, Statistics, Video Clips, Infographics
• Photos on All Posts
Leverage Resources
Generating Blog Content Ideas
• Questions You Answer Often• Current Trends• Contrarian Opinions• Keyword Research: https://
adwords.google.com/o/KeywordTool
• Look for Ideas Everywhere• Do More of What Works
Leverage Resources
Elements of a Great Blog Post
• Target Audience• Compelling Title• Keyword-Rich• Outbound Links• Social Sharing• A Little Luck
Produce Compelling Content
Build Buzz
• Contests
• Give-aways
• Guest Post on Other Blogs
• Comment on Other Blogs
• Blog Carnivals / Round-ups
• Reference Other Blogs
Get People Talking
Generate More CommentsStart Asking for Them
Submit to Blog Directories
• http://blogcatalog.com• http://blogflux.com• http://technorati.com• http://blogarama.com• http://bloghub.com• http://globeofblogs.com• http://networkedblogs.com• http://blogtopsites.com
Gain Exposure
Social Media
Each New Blog Post
Blogging is the Heart of Your Social Media Strategy
Social Media Tips
• Schedule Your Posts• Retweet Past Content• Respond to SM Comments• Share Other People’s Posts• Daily Activity
Tools:• Tweetdeck• Hootsuite
Maximize Your Networks
Final Tips
• Comment on Other Blogs• Setup Profile on Gravatar.com• Promote Your Link• Respond to Comments• Summarize Posts in Your
E-Newsletter• Blog Your Next Book!• More Content = More Traffic
Blog Mastery
Questions?
www.AuthorityPublishing.com
www.BusinessInfoGuide.com
www.StephanieChandler.com
www.NonfictionWritersConference.com
Twitter: @bizauthor
Thank YOUI Appreciate Your Time!