blogging for your business
DESCRIPTION
Presentation given by the Parnassus Group at the Redmond Chamber of Commerce "Breakfast at Thinkspace" event.TRANSCRIPT
Welcome
Who Are We?
The Parnassus Group A boutique marketing agencyHosts of the Blog Business Summit and Facebook Marketing
ConferencesCreators of “Blogging the Stratosphere” eventFocus on Web 2.0 technologies and platformsThinkspace tenants and chamber members
What will We Cover Today?
A pragmatic, business-focused look at the “Social Web” with heavy emphasis on blogging
Social Media defined
How companies can benefit
Audience assumptions
Small business
Promotional focus
Care about search
Are new to blogs and blogging
Having a Web site is not enough!
Not dynamic
Not broadcasting
Google’s largely ignoring it
It’s probably out of date(?)
Email is broken
In boxes are overwhelmed
Spam filters are hyperactive, yet inaccurate
The Social Web (Web 2.0)
Non-static “living” sites
Data driven content
Content endures
User-generated content
Two way communication -- Interaction between sites and individuals
“Broadcasting” via syndication
People focused
Social Media Defined
In comparison to traditional media (and Web 1.0), online social media is perpetuated Web-enabled content of a conversational nature.
The First Wave
Discussion groups/bulletin boards
Blogs
Wikis
Instant Messaging
The Second Wave
Social networks: Facebook, MySpace, LinkedIn
Twitter/Jaiku/Pownce
What is a blog?
It’s just a Web site in the form of a journal. A “Web log”
Entries appear in reverse chronological order
Data driven
“Broadcasts” via RSS
Every new entry is also a new page
Why you should have a blog
Automatic SEO
Easy to update
Readers can subscribe
Helps establish “thought leadership”
Helps establish relationships
SEO case study: bigbusinessjet.com
Creating a blog: Wordpress.com
Posting example
Frequently asked questions
What service or platform is best?
How often should I post?
What should I write about?
What about comments?
How can I measure traffic/readers/sales?
What is Twitter?
Goodbye Tolstoy
Conversation
Platform
Conventions
Twitter: “microblogging” in action
Twitterific
Twinkle
Web
Why does it work?
Social Currency
Computerless communication
Low effort / high return
Spam Free
Why do I care?
Traffic
Cachet
Buying Decisions:kevinkozan : “hmmm.. what wine should I buy
tonight?” jcuene: “should i buy a new ipod now, or wait?”geoffgirardin : “ATTN: I'm looking to buy a webcam.
What should I buy?”
What is Facebook?
Social network
Lifestreaming
Digital Rolodex
Relationships & Identity
Facebook tour
Marketing via Facebook
Fan pages
Groups
Messaging
Applications
The Publisher
What Do I Do Now?
Start a simple blog
Plan for a complete blog
Start listening to the buzz
Join Facebook, create your Fan page
Start a Twitter account
