1. Blogging In The Age OfModern MarketingDirector of Marketing@HanaAbaza

2. @HanaAbaza#uberflippingWHAT HAS CHANGED? 3. @HanaAbaza#uberflippingWHAT HAS CHANGED? 4. @HanaAbaza#uberflippingWHAT HAS CHANGED? 5. @HanaAbaza#uberflippingWHAT HAS CHANGED? 6. @HanaAbaza#uberflippingWHAT HAS CHANGED? 7. WHAT HAS CHANGED?@HanaAbaza#uberflippingSpray & Pray 8. WHAT HAS CHANGED?@HanaAbaza#uberflippingSpray & Prayvs.True Value 9. WHYITSHOT 10. @HanaAbaza#uberflippingWHY BLOG?Lower acquisition cost (up to 80% drop in 5 months)Educate (existing & potential) customersIncrease retention (reduce churn)Enable Sales (close deals faster) 11. WHYITSNOT 12. @HanaAbaza#uberflippingIS YOUR BLOGWORKING?2.73 million blog posts are published daily(thats 1,896 every minute!)Source: hub.uberflip.com 13. @HanaAbaza#uberflippingONLY 42% OF B2BMARKETERS SAY THEIRBLOG IS EFFECTIVEBLOGGING IN THE AGE OF MODERN MARKETING#uberflip@HanaAbazaSource: Content Marketing Institute 14. @HanaAbaza#uberflippingBUT 58% OF B2BMARKETERS PLAN TOINCREASE SPENDBLOGGING IN THE AGE OF MODERN MARKETING#uberflip@HanaAbazaSource: Content Marketing Institute 15. THE 5 BIGGESTBLOGGINGBLUNDERSand how to fix them!@HanaAbaza#uberflipping 16. @HanaAbaza#uberflippingBLOGGING BLUNDER #1LACK OF PURPOSE 17. What is the goal of your blog? Lead generation? Awareness? Both? Understand your buyer personas Map out a content strategy@HanaAbaza#uberflipping 18. What is the goal of your blog? Lead generation? Awareness? Both? Understand your buyer personas Map out a content strategyMarketers with a documented strategyconsider their content efforts more@HanaAbaza#uberflippingeffective (66% vs. 11%)(source: CMI & Marketing Profs Report) 19. @HanaAbaza#uberflippingBLOGGING BLUNDER #2CARELESS CONTENT 20. @HanaAbaza#uberflipping Pick your angle Spend time writing headlines Add visuals when possible Beware of content shock! 21. @HanaAbaza#uberflipping Pick your angle Spend time writing headlines Add visuals when possible Beware of content shock!Companies like Upworthy & Uberflipwrite at least 25 headlines beforedeciding on the winner! 22. SHODDY CONTENT EXPERIENCE@HanaAbaza#uberflippingBLOGGING BLUNDER #3 23. Make It Mobile Meet John, he does everything on his phone Your content must be mobile friendly If not, youll sacrifice@HanaAbaza#uberflipping Conversion rates Number of leads Engagement 24. Easy to browse your content Easy to navigate (menu structure) Easy to find stuff (search ability)@HanaAbaza#uberflippingMake It Easy 25. @HanaAbaza#uberflippingMake A Path Learn from Ikea! Create a path for engagement and tellpeople where to go next: Call to actions Recommended content Option to subscribe 26. @HanaAbaza#uberflippingAVOID THIS! No distinct call to action No recommended content Nowhere to subscribe No images or videos No links to learn moreL 27. Call to actionRecommendcontent@HanaAbaza#uberflippingJDiscoverableUseful image 28. @HanaAbaza#uberflippingBLOGGING BLUNDER #4NO CONSISTENCY 29. How often do you publish content? Train people to expect content Be consistent whether its once per day,week or month@HanaAbaza#uberflipping 30. MARKETING WITHOUT METRICS@HanaAbaza#uberflippingBLOGGING BLUNDER #5 31. Data Driven Content Marketing@HanaAbaza#uberflipping Content Ideation Content Distribution Content Performance Have the right tools in place! Marketing Automation Uberflip ( #shamelessplug ) 32. @HanaAbaza#uberflippingTOOLS FOR CONTENT CREATIONBuzzSumo.comGoogle.com/trendsInternal Teams 33. @HanaAbaza#uberflipping 34. @HanaAbaza#uberflipping 35. @HanaAbaza#uberflippingTALK TO PEOPLE!Sales TeamCustomer Support / SuccessYour Customers 36. HOW TO MEASURE PERFORMANCE@HanaAbaza#uberflippingEngagement Metrics Page views Social shares Time on site Pages per visitGrowth Metrics Number of leads generated CTA conversion Number of customers Lead to customer conversion 37. @HanaAbaza#uberflippingKEY TAKEAWAYS1. Define the purpose of your blog2. Take time to craft good content3. Create a killer content experience4. Be consistent!5. Let the data guide you 38. 40Questions?Ive got answers! 39. @HanaAbaza#uberflippingTry Uberflip Free for 14 DaysSTART FREE TRIALMore questions?Email hana@uberflip.com or tweet @HanaAbaza