blogging twitter 2.0
DESCRIPTION
presentation on how and why to blog and Twitter given to a group of nonprofits in Duluth MNTRANSCRIPT
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What’s a blog?• Looks like a web site,
acts like a web site, easy to maintain and it's cheap!
• Greater focus on fresh content
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What’s Twitter?• Limited to 140
characters, sent only to subscribers
• Twittering goes to a web site or comes as a text message
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A blog as a cheap web site
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Blog to build awareness
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Blog to build community
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Easy content for web site
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Secondary Goals
• Mobilize readers– Promote events– Raise funds
• Improve visibility– Be an expert
• Show your human side
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How to blog• Set it up – Consider getting help
– Choose tool– Choose template– Choose “widgets”
• Assign a blogger– Have a goal– Use first person– Add links, pictures and video– Consider a calendar
The blogger can use guest bloggers, interviews, videos – support your blogger!
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More blogging
• Build readership– Link from web site– Add to sig and business cards– Sign up friends– Link to web sites in your blog– Post comments on other blogs
• Enjoy it!• http://byteoftheweek.com/2007/12/12/starting-a-new-blog/
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Twitter - Goals
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How to Twitter
The Mechanics• Sign up• Starting tweeting• Follow people• Encourage people to
follow you• Post on your blog or
web site
• Learn shortcuts http://im.about.com/od/resources/a/twitter.htm
Things to consider• How much broadcast vs
social media?• How much work vs
social?
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Just Start!
Resources from the presentation can be found athttp://www.byteoftheweek.com/