blogging workshop for startups - overview

Overview for startups | Kolkata Bloggers.Email: [email protected]

Startups & Blogging

i2i: Ideas to Implementations.

Execution

NOMADIC CLOUDS (Upcoming project of Kolkata Bloggers)

EXAMPLE:

NOMADIC CLOUDS Phase #1: Generate Content, Increase Reach.

EXAMPLE:

NOMADIC CLOUDS Phase #2: Generate Content creators, Increase Reach.

EXAMPLE:

Know what you want to Blog about. Dependencies: a.Knowledge. b.Clarity of thoughts. c.Human Resource & funds.

What to Blog about?

• Discover Keywords. • Google AdWords. • Related Keywords.

• Understand Traffic (Demand).

• Set Goals. a. Based on your Product / Service.

b. What NEW are you offering that differentiates you from the crowd?

c. Subtle ways of promoting yourself:

a. CSR Activities

b. Workshops & Hackathons

c. Taking Thought Leadership.

What to Blog?

Recipes of a successful Digital presence.

Components of a BLOG.

I BLOG.How would people find me?Important question.

a. Over Google and Search Engines.

b. Over Social Media.c. Word of Mouth.

Discovering a Blog.

ConversionConversion


Reach: 100,000Visitors: 1000

Inquiries: 10

Sales: 1

Profit: 55,000

Optimisation helps you increase the conversion percentages.

Conv.: 1%

Conv.: 1%

Conv.: 10%


Reach: 100,000Visitors: 3000

Inquiries: 90

Sales: 9

Profit: 6,15,000

Conv.: 3%

Conv.: 3%

Conv.: 10%Establishing Domain Authority

Convincing visitors.Emphasis: Content, UI & UX.

Growing Influence.Emphasis: SEO, Social Media.

• 40,000 “Likes” on page. Reach is 100. Why? • Is my content interesting enough?• Is the promotional graphic good to attract?• Is the text turning people off? • % People clicking on the link. • Am I posting it when people are online? • What is the first level interaction with

crowd? • How is the crowd perceiving the brand?

• Analyse disconnect. Improve performance.

a. Total Site Traffic.b. Traffic to a particular post. c. % Traffic sending an inquiry.

a. Is the CTA visible?

d. % Traffic dropping off. a. Is the content not sufficient?

b. Is this not what s/he was searching?

c. Are there no related posts?

e. % Traffic not reading the post.a. Is it too long?

b. Is the message not articulated?

Understanding Analytics.

Why Blogger Engagement Programmes?You search for a brand. a.Be visible elsewhere. b.Get link backs and improve SEO. c.Get positive reviews. d.Remove negative reviews. e.Influence others & Establish brands.

Ask Questions.Ask Questions.

Arjyak Bhattacharya(Co-Owner, Kolkata

Bloggers)Arjyak@KolkataBloggers.

com9804814112

Anirban Saha (Founder, Kolkata

Bloggers)[email protected]

om9903055542

Stay in touch. Thank you.