Blogging Workshop How to go about blogging Francois Muscat DEVELOPING ONLINE CREDIBILITY Discussion points Reasons to blog Business blogging policy Content blueprint Plug-ins & tools How to write a post Measuring success Reasons to blog Online credibility Lead generation through search optimisation Thought leadership Intellient Blog Social Media Policy Present Social Media Policy Business reputation Disclosure Ethical conduct Proprietary information Embargoed information Disparage competitors Obscenity Create content Publish content Company spokesperson Blogs Chat rooms Online forums Facebook Youtube.... Definitions Employee Use Prohibited Subjects Supplement existing policies Blog Content plan - Brainstorm Focus on: Categories Subject matter Blogging policy 1 post per week from each team member Keep posts business benefit related Keep it professional Keyword tool Plug-ins & Tools Content Blueprint Content Blueprint Article Content Blueprint Article cont Writing the blog post Preview blog post Measuring Success Google Analytics Review & Improve performance Unique visitors Page views per visitor Downloads Responses Mentions Re-tweets Write blog post 60 Minutes Each attendee writes one post and we publish Summary & Questions