blogher '12: ten things you can do now to maximize your social media expertise
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Ten Things You Can Do Now To Maximize Your Social Media Expertise at BlogHer '12TRANSCRIPT
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: #BH12SocialConference hashtag: #BlogHer12
The Professional – Beginner
Ten Things You Can Do Now to Maximize Your Social Media Expertise
Stacie Tamaki, moderator
theflirtyblog.com @theflirtygirl
Chris Lamwww.whatiruninto.com@thechrislam
Nora DePalmalife-lessons-halfway-through.blogspot.com
@noradepalma
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: #BH12SocialConference hashtag: #BlogHer12
1. Brand YourselfBe appealing and recognizable
across all social media platforms.
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: #BH12SocialConference hashtag: #BlogHer12
2. Choose Your Platforms
Try everything
to learn what
works best for you.
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: #BH12SocialConference hashtag: #BlogHer12
3. Manage Your Time
When is your audience
online? When are they
clicking and when are they conversing?
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: #BH12SocialConference hashtag: #BlogHer12
4. Measure Your Efforts
How to stop worrying and learn to love data.
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: #BH12SocialConference hashtag: #BlogHer12
5. Tag Your Target
Identify brands you want to work with. Then
talk about them. People pay attention
when you talk about them.
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: #BH12SocialConference hashtag: #BlogHer12
6. Your Personal vs. Professional Voice
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: #BH12SocialConference hashtag: #BlogHer12
7. Know Your Influencers
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: #BH12SocialConference hashtag: #BlogHer12
8. Listen to Your Audience
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: #BH12SocialConference hashtag: #BlogHer12
9. Understand the Fine Print (TOS)
• Learn more tomorrow at the Protecting Your Blogging Rights, Respecting Those of Others panel.
• August 4, 2012 - 11:00am - 12:15pm
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: #BH12SocialConference hashtag: #BlogHer12
10. Teach…and Keep Learning
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: #BH12SocialConference hashtag: #BlogHer12
Q&A
Thank you for joining us!
Contact us anytime.
Stacie: [email protected]
Chris: [email protected]
Nora: [email protected]
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: #BH12SocialConference hashtag: #BlogHer12
Summary
1. Brand Yourself2. Choose Your Platforms3. Manage Your Time4. Measure Your Efforts5. Tag Your Target6. Differentiate Your Personal and Professional Voice7. Know Your Influencers8. Listen to Your Audience9. Understand the Fine Print (TOS)10. Teach…and Keep Learning
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: #BH12SocialConference hashtag: #BlogHer12
The Professional – Beginner
Ten Things You Can Do Now to Maximize Your Social Media Expertise
Stacie Tamaki, moderator
theflirtyblog.com @theflirtygirl
Chris Lamwww.whatiruninto.com@thechrislam
Nora DePalmalife-lessons-halfway-through.blogspot.com
@noradepalma