blogpaws 2010 - sponsors & advertising: christina kwan
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How to Monetize Your Blogan introduction for
DogTime Media Overview
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Who is DogTime Media?DogTime Media is an online community of animal lovers for animal lovers that exists to provide resources and tools to make pets and their owners happy
The DogTime Media Community: 500+ sites // 460+ blogs // 3,000 rescues
At DogTime, our mission is to keep dogs out of shelters and in good homes. We created a Facebook application to leverage social media to support our animal welfare cause and mission
500+ Pet Sites460+ Pet Blogs3,000 Rescues
The Community Facebook
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DogTime Media: #1 Property in the Pet Space
Source: comScore, 12/09
Clients turn to comScore for objective, accurate and reliable insights into consumers' online behavior and for details into their demographic characteristics, attitudes, lifestyles and offline activities.
What is comScore?
Why do we care about comScore numbers?
Blog Network Overview
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What is the Blog Network? The DogTime Blog Network is a community of bloggers united by a common passion for pets. We invite active bloggers to join the Blog Network based on the following criteria:
Relevant pet and pet-related content
Acceptable quality content
The full blog RSS feed
Why Join the DogTime Blog Network? >>Increase Exposure
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Increase exposure for your blog: increase page views, visit duration, and drive new visitors to your blog
DogTime Email Newsletter placementDogTime.com homepage links, related content article linksFeatured DogTime Blog placement Facebook, and Twitter placements
Why Join the DogTime Blog Network? >> Access Tools
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Access relevant tools: content distribution solutions, improve SEO and page rank, supplemental dynamic content
DogTime Media Center - content distribution tool (incorporates video, photo content)SEO – increase link popularity and help your site rank higher in search
UPDATE
Why Join the DogTime Blog Network?>>Revenue
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Advance revenue opportunities: gain access to revenue opportunities from premium banner ads to custom promotions with partners and advertisers
Blog promotions – product sampling and review, viral seeding of video content or promotions, etc Display ad banner placement – In accordance with the IAB (International Advertising Bureau) guidelines
Our Live Case Study: Introduction to DogTipper.com
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About DogTipper: Paris Permenter is the co-publisher of DogTipper.com. Along with her husband, John Bigley, Paris has been publishing websites since 2000. Paris and John are also the authors of 26 guidebooks and cookbooks and live with two dogs and four cats in Texas
Joined DogTime Blog Network: in December 2008 after launching DogTipper in August 2008
Participation: Our feeds are used in the DogTime Blog Network and the content displayed on DogTime.com's blog networkDogTime also serves our display advertising
Our Live Case Study: After Joining the DogTime Blog Network
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Improvements: Since joining the DogTime Blog Network, DogTipper experienced the following changes:
Traffic
Increased traffic--has grown at a faster rate than any of our previous sites
Improved Google Page rank; within a year of joining the network we had moved to PR4
Increased interaction with the pet community as well as public relations representatives for the pet industry
Our Live Case Study: After Joining the DogTime Blog Network
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Other Benefits:Provided relevant high-quality ads from top pet industry advertisers that have contributed to, rather than detracted from, the site design
We've been able to concentrate on what we do best--building content and promoting our site
We've participated in DogTime's Blog Champions program and had the opportunity to review several new products through the program, offering our readers our own opinions on the products
Some of Our Premium Advertisers
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DogTime Media Contact Information
Twitter: http://twitter.com/DogTime_Media
Network Contact: Christina Kwan
Marketing Contact: Nicole Daute
Thank you!