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Blogs & Blogging Sunnyvale Public Library December 5, 2007 Garrett Kuramoto

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Blogs & Blogging. Sunnyvale Public Library December 5, 2007 Garrett Kuramoto. What’s a blog?. An online journal. And so much more…. Blogs vs traditional web sites. Andy Wibbels’ definition. - PowerPoint PPT Presentation

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Page 1: Blogs & Blogging

Blogs &BloggingBlogs &Blogging

Sunnyvale Public Library

December 5, 2007

Garrett Kuramoto

Sunnyvale Public Library

December 5, 2007

Garrett Kuramoto

Page 2: Blogs & Blogging

What’s a blog?What’s a blog?

An online journal

And so much more…

Page 3: Blogs & Blogging

Blogsvs

traditional web sites

Blogsvs

traditional web sites

Page 4: Blogs & Blogging

Andy Wibbels’ definition

Andy Wibbels’ definition

an easily, instantly, and frequently updated Web site, focused around a

topic, industry, or personality

Page 5: Blogs & Blogging

Frequently updatedFrequently updated

Blogs automatically format to highlight the most recent content

Updating doesn’t necessarily mean redesigning the entire site

Page 6: Blogs & Blogging

Instantly updatedInstantly updated

Can be created with no experience in minutes

Blogs are ready to edit and publish immediately

Changes are reflected throughout the entire blog immediately

Page 7: Blogs & Blogging

Easily updatedEasily updated

Writing text and adding multimedia content is all done in one easy-to-use interface

All the updating is automatic

Page 8: Blogs & Blogging

anatomy of a bloganatomy of a blog

Page 9: Blogs & Blogging

Advantages of a blog

Advantages of a blog

Bottom line:

A blog is a quick, easy, and free way to create web pages, communicate ideas and ultimately, change

the world

Page 10: Blogs & Blogging

Why Blog?Why Blog?

Page 11: Blogs & Blogging

Why blog?Why blog?

Fun!

New!!

Amazing!!!

Re-grows hair!!!!

Page 12: Blogs & Blogging

Why blog?Why blog?

Blogs are a:revolutionary,

incredibly popular,often better way

to publish content.

Page 13: Blogs & Blogging

Interesting statisticsInteresting statistics

• From Technorati’s April 2007 report:

• Tracked 70 Million blogs

• Growth: 3M/month, 120K/day

• April 2006 tracking around 36M (+21M in 6 months)

Page 14: Blogs & Blogging

Interesting statisticsInteresting statistics

• From Technorati’s Apr. 2007 report:

• Posts: 1.5M/day, about 17/sec

• Posting spikes with current events

Page 15: Blogs & Blogging

Interesting statisticsInteresting statistics

• From Technorati’s April 2007 report:

• Mainstream media and the long tail:

• 9 of Top 50 news sites are blogs, 13 more in the next 50, blogs take over by Top 5000

• example

Page 16: Blogs & Blogging

Interesting statisticsInteresting statistics

• From Technorati’s April 2007 report:

• Top 4 languages: Japanese (37%), English (36%), Chinese (8%), Spanish and Italian (3% each)

• Farsi has entered into Top 10, with posting in correlation with increased conflict in Middle East

Page 17: Blogs & Blogging

10 practical ways to use a blog

10 practical ways to use a blog

1. Personal Weblog

2. Professional Interest Blog

3. Website for Your Company

4. Online Resume

5. Publish A Newsletter

Page 18: Blogs & Blogging

10 practical ways to use a blog

10 practical ways to use a blog

6. A Communication Platform for Companies

7. A Brainless Instant Publishing Site to Make Money

8. Project Development and Status Announcements

9. Collaboration Project Logs

10. A Chatroom Creator

Page 19: Blogs & Blogging

10 practical ways to use a blog

10 practical ways to use a blog

11. Photoblogs

12. Personal TV station or Radio

13. Art portfolios

14. Research Tool

from Kian Ann Tan’s Blogopreneur blog

Page 20: Blogs & Blogging

ExamplesExamples

Page 21: Blogs & Blogging

How to BlogHow to Blog

Page 22: Blogs & Blogging

1: decide what to blog

1: decide what to blog

Great products start with a great idea

Be open to inspiration from anywhere

Find your niche

Page 23: Blogs & Blogging

2: choose blog site2: choose blog site

Start simple, think free & easy

You can always export (switch) later

Page 24: Blogs & Blogging

3: create an account3: create an account

Read instructions carefully and completely

Be aware of one-time-only decisions

Page 25: Blogs & Blogging

4: choose a template

4: choose a template

Remember your theme

Don’t be afraid to be bold

Concentrate on content

Page 26: Blogs & Blogging

5/6. customize5/6. customize

• Review settings

• Begin setting up a user profile

• Experiment with widgets

Page 27: Blogs & Blogging

5/6: write5/6: write

Go For It!

Proofread for style and content

Post before it’s too late!

BUT...

Better late than never

Page 28: Blogs & Blogging

7: experiment7: experiment

Think “beta”

You can’t break it

Go back to Step 5 and customize more

Remember your theme/mission/goal

Page 29: Blogs & Blogging

8: communicate8: communicate

Make sure people can find you (SEO: Seach Engine Optimization)

Reach out and touch someone (comments/trackbacks)

Check yourself (be diligent – Always Be Promoting)

Page 30: Blogs & Blogging

9: repeat steps 6-89: repeat steps 6-8

Write. Experiment. Communicate.

Write. Experiment. Communicate.

Write. Experiment. Communicate.

Do it again, and again, and again.

Aim for consistency in frequency

Page 31: Blogs & Blogging

Congratulations!Congratulations!

A blogger blogging on your very own blog

You

=

Page 32: Blogs & Blogging

Now What?next stepsNow What?next steps

Page 33: Blogs & Blogging

Now What?next stepsNow What?next steps

Read (and subscribe to) other blogs

Read books on blogging

Learn HTML and CSS

Explore Web 2.0

Page 34: Blogs & Blogging

Read other blogsRead other blogs

“Good bloggers read other blogs”

Try blog search engines

Scan comments

Subscribe with an RSS feedreader (Bloglines or Google Reader)

Page 35: Blogs & Blogging

Read books on blogging

Read books on blogging

Browse the Nonfiction Area beginning at 006.7

Search the catalog for ‘Blogs’

Page 36: Blogs & Blogging

Learn HTML and CSSLearn HTML and CSS

HyperText Markup Language

Cascading Style Scripts

Browse Nonfiction at 005.75

Thousands of guides, how-to’s, and cheat sheets on the Web

Page 37: Blogs & Blogging

Explore Web 2.0Explore Web 2.0

a 2nd generation of web-based services that emphasize online collaboration

social networking (MySpace, Facebook)

wikis (Wikipedia, PBWiki, WetPaint)

communication tools (Meebo, Twitter)

Page 38: Blogs & Blogging

Explore Web 2.0Explore Web 2.0

tagging (del.icio.us, ma.gnolia)

media (YouTube, Flickr, Pandora vs. last.fm)

wired life (Yelp, LibraryThing, Digg, Google Docs, Geni)

Page 39: Blogs & Blogging

Questions?Questions?

Page 40: Blogs & Blogging

Thank you and Goodbye!

Thank you and Goodbye!

Garrett Kuramoto

[email protected]

sunnyvalelibgk (AIM, MSN, Yahoo)

Extra handouts posted at the class blog: sunnyvaleblogclass.wordpress.com