blogs for accountants and why they're a must sales for accountants by insight marketing
DESCRIPTION
The iBlog, from Sales For Accountants (by Insight Marketing) is taking the profession by storm! Finally, there is something genuinely easy and low, low cost that every single firm and/or partner can do - regardess of their size or sector - that will save them time, increase web visitors, automatically feed social media and increase enquiries while differentiating you from your competitors. All for less than the time it takes to drink a cup of coffee each week! This Free webinar by Insight Marketing, explores the case for Blogs - how to use them, how to find and post content easily and how the iBlog solution can work for your firm. Plus, we look at how to SEO every single web page you have so that you get even more value from your website. These are simple and mostly free steps, that every one who listens to this - can do. I hope you enjoy it!TRANSCRIPT
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
Blogs for Accountants and Why it’s
a Must
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
Are blogs really that important?
A few facts: (courtesy of Hubspot’s Marketing Benchmarks report)
• Companies that blog 15 or more times per month get five times more traffic than companies that don’t blog
• Small businesses (1-10 employees) tend to see the biggest increase in traffic when they post more articles.
• Companies that increase blogging from 3-5 times a month to 6-8 times per month almost double their leads.
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
Are blogs really that important?
• B2B companies that blog only once or twice a month generate 70% more leads than those who don’t blog.
• An average company sees a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50 articles.
• B2C companies see a 59% increase in traffic after growing total blog articles from 100 to 200.
• Companies with over 200 blog articles have more than five times the leads than those with 10 or fewer.
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
•Fundamental SEO to generate visitors to your website
•How to easily manage social media with the unique and proven I-Blog
Everyone can do these two steps…
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
We’ve all been sold a myth...
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
What is Search Engine Optimisation?
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
If they can’t find you, they won’t come….
SEO basicsa) page titleb) meta descriptionc) Keywords, h1 and h2d) Google places
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
SEO every page on your website….
a) Page Title
b) Meta Description
c) H1
d) H2
e) H3
f) Keywords in body
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
If they can’t find you; they won’t come….
http://www.google.com/places/
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
Pay Per Click – gain more visitors to your site
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
c.85% of first page results are paid for....
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
Now that I’ve found you, what do I do? Converting visitors.....
Do’s
VouchersSoft OffersMeeting request with valueUse forms to capture dataWebinars
Don’ts
X Have nothingX DistractX Send people off your siteX Have out of date invitationsX Complicate it
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
Other ways to market....
1)Ppc2)Email marketing3)Don’t ignore offline marketing4)Webinars5)Backlinks
6)Iblogs/social media
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
What is all the fuss about!
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
7 reasons every Accountant will have a blog
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
7 compelling reasons for the I Blog
1. It saves hours every week. One post updates everything
including all social media – and your APP
2. Increased traffic to your website 50% +++
3. You are in control –
4. Content creation made easy
5. Full training – free
6. Low, low cost I-Blog just £950
7. Proven results proven savings in operational time
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
What is a Blog?
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
Are all blogs the same? - Here is a common mistake
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
Oh! Here it is . . . . But it will not work like this
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
How it could be working….
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
Gain difficult web rankings; easily…
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
Increased traffic – often by 50% or more!
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
One post updates everything
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
One post updates everything
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
With an I-Blog you’re in control
the I Blog • Customised blog• Unique system developed with Accountants usage at its heart• Integrated for you into your social media platforms – does the job• Integrated for you into your current website – does the job• SEO & Google rankings for you – does the job• Increase in inbound natural traffic for you – does the job• 30 minutes training • Plus a unique ‘How To’ guide
All this means you can blog with ease in just a few minutes -and that’s all you have to do. The I blog will then do the rest for you automatically.
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
How to find, use and distribute Blog content…
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
Google Alerts – plus other ‘portal’s…..
http://accountancyprofession.com/
http://www.myprintresource.com/
http://www.bbc.co.uk/
http://www.telegraph.co.uk/
Plus many other industry specific sources in a few minutes searching....
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
Making it count - SEO for more traffic
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
Ask others to like share = free distribution
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
The Iblog is proven and its working
Wherever it’s being used, the Iblog:
•Saves time•It’s the solution to your operational challenges•Allows you to create and post in minutes•Automatically updates all your social media•Improves rankings•Improves natural traffic and inbound enquiries•Gives customers & prospects great communication•Gives customers & prospects great content
The unique I-Blog solution | Boost your SEO| Save Time| Make Easy| Low Cost
What next? 0800 8030826
Free Demo from the comfort of your own desk - practical advice and options you can choose to help you grow as you want to.
A voucher for £100 as a gift to support your practice growth