blogs: only because you want to, not because we said to

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Blogs: Only because you want to, not because we said to

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Page 1: Blogs: Only because you want to, not because we said to

Blogs: Only bec

ause you wan

t to,

not because

we said to

Page 2: Blogs: Only because you want to, not because we said to

2

Prospects and customers can communicate with you

People can comment/discuss the topics you driveEngaging in conversations with your prospects and customersPeople have grown to expect this type of interaction

The case for having a blog

Page 3: Blogs: Only because you want to, not because we said to

3

Blogs make your company more personal, positive and proficient

Customers and prospects can put a face and personality with your brandYour company and brand becomes more relatable

Blogs provide an outlet for thought leadership

You can establish a position of expertise in your particular field

The case for having a blog continued

Page 4: Blogs: Only because you want to, not because we said to

4

Fears of blogging

You won’t be able to control what people say about your company

Online reputation management is importantTools like Google email alerts help you find out what people are saying about you and your productsAddress problems and complaints through a blog entry

Page 5: Blogs: Only because you want to, not because we said to

5

You have a blog, now what?

Have a policy in the employee handbook pertaining to blogs

Tell employees what they can and cannot do or sayYou can specifically restrict protected information, avoid potential leaks

Be careful not to stifle employees’ desire to blog about workThis helps overcome the fear of not being in control of what is said about your company

Page 6: Blogs: Only because you want to, not because we said to

6

When and what to write

5 to 1 ratio of personal to businessMake it personable, but don’t forget the purpose

Don’t be too formalYou want to engage people, not bore them

Post on a regular basis- at least twice a month

Better: once or twice a week

Take the blog down if you can’t keep up

Page 7: Blogs: Only because you want to, not because we said to

7

Help people find your blog

Integrate your blog with other social media

Facebook, LinkedIn, Twitter and othersPromote your blog and let people know how to find it

Link to and discuss other blogs within your industrySearch engine optimization helps people stumble across your blogMake your headlines keyword rich so they will be searchable in sites like Digg, Delicious and StumbleUpon

Page 8: Blogs: Only because you want to, not because we said to

8

What not to do

Don’t be negativeWrite about thing you like, not things you hate

Don’t disclose sensitive company informationAvoid taking or discussing extreme religious / political positionsDon’t make it seem forcedConvey a passion for your brand and desire to do what you are doing

Page 9: Blogs: Only because you want to, not because we said to

9

Successful blogs

Convey a sense ofBrand evangelismThought leadership

Page 10: Blogs: Only because you want to, not because we said to

10

Call to action

Full Report-http://crunk.starrtincup.com/blogsWilliam TincupW: www.starrtincup.comE: [email protected]: 817-204-0400