Blogs, Screencasts, & Podcasts: Empowering Your Inner ‘Techie’

Becca Schulze – University of Oregon Katie McFaddin – Brandeis University

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www.xkcd.com

- Limited access - Can’t add pages - Can’t manipulate page templates - Not interactive - Content would be static

- Existing facebook site addresses all department news & events - Designed for short posts - Posted content is not searchable

- Free - Interactive - Artistic control - Content is searchable & tagable - *Some* personal blogging experience

Website Facebook Blog X X ?

  Training (acaa)

Getting Started You’ll need:

A Computer 2-3 hours per week

Basic design skills (or a friend/intern)

Be a “blog lurker”

Develop your brand What might you want to blog about? How could you turn this into a brand? (title, image, content)

Plan your blog’s template Consider a custom header Pre-plan how the pages and tags will be organized

Dive in Until you promote the blog’s address, few will find it (if any) Invite colleagues to explore the blog and offer feedback

Use it

Cross Promote

Find a tech ally

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Don’t do this…

Mac vs. PC

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Quicktime (Mac only)

Jing (downloaded to hardrive)

Screencast-o-matic (web-based)

ALL FREE

Let’s watch one, and then make one!

Making a Screencast

Keep it short Write a script

Post a transcript

Making a Vodcast iMovie (Mac only)

Windows Live Movie Maker (PC only)

Audacity (making/editing an audio file for Mac or PC)

Garage Band (making/editing an audio file for Mac)

ALL FREE

Let’s watch one, and then make one!

Rehearse questions Gather images

Collect 2x what you need

What is a wiki? http://www.youtube.com/watch?v=-dnL00TdmLY

Can be password-protected Free Multiple users can access and edit content Wikispaces does not allow for sub-pages

Bonus Round: Wikis

9 videos 1,350 video views 3 subscribers 434 channel visits (numbers do not include views on blog)

161 “likes” 133 monthly users >1 comment per week (most comments from frosh & prospectives)

35 subscribers 10,423 views Avg. 18 visits per day Avg. 549 visits per month in 2011

Youtube Facebook Blog

Assessing Social Media

Assessing Social Media

Top searches that lead to gradefirstaid blog

Assessing Social Media

Meaningful searches that lead to gradefirstaid blog

For more information on assessment…

Assessment 101: Tools and Strategies to Improve Your Assessment Practices – Session 58, 2-3pm on Monday

How did you get boss buy-in? - It’s free - The time investment is flexible - We stole a few lunch hours to make something

tangible when we proposed the idea - We lucked out…. http://higheredlive.com/academic-advising-acadv/

Questions?