#NutritionRecipes- Feb 01,2016

OBJECTIVE• Recipe videos around the campaign • Brand awareness• Engaging mothers

CAMPAIGN SUMMARYIdeaCreating and promoting healthy yet tasty recipes for kids that would eventually help mothers.

ExecutionDuring the previous stage of the campaign, we asked mothers to share excuses their kids made to avoid eating.Then, we invited popular Indian food vloggers to make GSK-approved recipe videos with the help of which we ran an informative contest on Twitter in which we asked mothers to answer questions about healthy recipes using the hashtag #NutritionRecipes.

RESULTS#NutritionRecipes

Campaign Summary Statistics

No. of tweets 26,316

Total Impressions 221 Million

Total Reach 7 Million

Contributors 1222

CAMPAIGN HIGHLIGHTS

Thank you!