blogwell atlanta case study: georgia-pacific, presented by meg fligg
TRANSCRIPT
Slow and Steady Wins the Race
GP stays the course when it comes to using social media for college recruiting.
What are college kids talking about?
• JOBS, JOBS and JOBS • GP is HIRING! • How can we use Facebook & Twitter to get college kids interested in working for us?
BUT, BUT, BUT
• Recruiting group not using the tools • Tools not set up to deal with recruiting • Not enough people to manage it • So, can we do this through the
“corporate” tools?
Our Game Plan
• Started with the college recruiting calendar
• Research, research, research• ENGAGE and see what happens• Drive people to GP and our booth
What Worked
• We established relationships with colleges across the country that we’re active in social media
What Worked
• Geotargeting
What Worked
• We got our HR group and leaders to see the value of using social media
Curveball
• In the middle of recruiting season, we laid off 1,100 people
Improvements for Next Time
• Underestimated how long the research took
• Need to work on our timing • Need to improve feedback from HR
back to us• Contests did not work (not sure why)
When We Do This Again…
• Replicate what worked (expand to more schools and states)
• Get more organized when it comes to timing…see if that has impact
• Refine internal process with HR• Focus on Twitter more
If you remember only one thing…
Small, steady steps can lead to a lot of learning and, if you are patient, it pays off!