blogwell dallas social media case study: amd, presented by jon peters
TRANSCRIPT
SocialMedia.orgVideo Case Studies
Jon Peters
Contesting to Drive Awareness, Advocacy, and Revenue
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellDallas
January 24, 2012socialmedia.org/blogwell
CONTESTING TO DRIVE
AWARENESS, ADVOCACY &
REVENUE
Jon Peters
AMD
2 | AMD Holiday Promotion Social Media Summary | January 2012
3 | AMD Holiday Promotion Social Media Summary | January 2012
1. Drive brand awareness to
“Technology Oriented
Females” & “Mainstream”
consumers
2. Grow “Mainstream”
consumer Fan base on
Facebook.com/AMD
3. Increase Advocate base &
increase purchase intent
through contesting
Program Goals
4 | AMD Holiday Promotion Social Media Summary | January 2012
4. Identify Enthusiasts + Gaming
Advocates to help drive revenue in
2012
5. Increase Enthusiasts + Gaming
“Fan” engagement with brand
Targets
1. 96K tab views
2. 6K new fans
3. 6K potential Advocates
4. 24K shares
5. 36K submissions
5 | AMD Holiday Promotion Social Media Summary | January 2012
Technology
Oriented
Female &
Mainstream
Consumer
6 | AMD Holiday Promotion Social Media Summary | January 2012
Enthusiasts +
Gaming
7 | AMD Holiday Promotion Social Media Summary | January 2012
GATED PAGES
8 | AMD Holiday Promotion Social Media Summary | January 2012
1 2
3
4
1 2
3
4
9 | AMD Holiday Promotion Social Media Summary | January 2012
SHARE ON NEWSFEED
10 | AMD Holiday Promotion Social Media Summary | January 2012
NOVEMBER 21
PROMOTION START
37K views
31 shares
53 comments
11 | AMD Holiday Promotion Social Media Summary | January 2012
BLOG ON GAMING.AMD.COM
(16K views)
12 | AMD Holiday Promotion Social Media Summary | January 2012
BLOG ON AMD.COM & TWITTER HAPPY HOUR
15K views
166 shares
35K reached
22 comments
6 shares
13 | AMD Holiday Promotion Social Media Summary | January 2012
FACEBOOK STATUS UPDATES
14 | AMD Holiday Promotion Social Media Summary | January 2012
FACEBOOK STATUS UPDATES
15 | AMD Holiday Promotion Social Media Summary | January 2012
FACEBOOK STATUS UPDATES
16 | AMD Holiday Promotion Social Media Summary | January 2012
TWEETS
17 | AMD Holiday Promotion Social Media Summary | January 2012
TWEETS
18 | AMD Holiday Promotion Social Media Summary | January 2012
ANNOUNCE WINNERS!
19 | AMD Holiday Promotion Social Media Summary | January 2012
ANNOUNCE WINNERS!
20 | AMD Holiday Promotion Social Media Summary | January 2012
ANNOUNCE WINNERS!
21 | AMD Holiday Promotion Social Media Summary | January 2012
TARGETS
1. 96K tab views
2. 6K new fans
3. 6K potential Advocates
4. 24K shares
5. 36K submissions
22 | AMD Holiday Promotion Social Media Summary | January 2012
METRICS – CONSUMER
97K tab views
45K submissions
35K shares
23 | AMD Holiday Promotion Social Media Summary | January 2012
METRICS – ENTHUSIAST + GAMING
110K tab views
53K submissions
51K shares
24 | AMD Holiday Promotion Social Media Summary | January 2012
TOTALS TIED TO PROGRAM GOALS
207K tab views
20K “new” fans
57K potential Advocates
86K shares
98K submissions
1
2
3/4
5
5
1-5; reference ties to program goal
25 | AMD Holiday Promotion Social Media Summary | January 2012
PARTNERS
socialmedia180.com
shortstack.com
26 | AMD Holiday Promotion Social Media Summary | January 2012
CONTACT DETAILS
Facebook.com/AMD
@AMDNotebook
@JonRpeters
27 | AMD Holiday Promotion Social Media Summary | January 2012
BACK UP
28 | AMD Holiday Promotion Social Media Summary | January 2012
Consumer Publications
NYLON
Maxim
MyGloss
Geek Sugar
Life
Style Weekly
Techlicious
29 | AMD Holiday Promotion Social Media Summary | January 2012
HardOCP
PC Perspective
Legit Reviews
Hardware
Secrets
Pure Overclock
PC Stats
Electronista
José A. Vilches
X-bit Labs
Hubert Nguyen
Absolutely
Windows
Neoseeker
Hot Hardware
Anandtech
Tom’s Hardware
Daily Tech
AMDzone
Enthusiast + Gaming Publications
30 | AMD Holiday Promotion Social Media Summary | January 2012
GOALS
1. Generate purchase intent and (ultimately) revenue through contesting
and building advocates
2. Develop a “NEW” fan base on Facebook (Mainstream Consumers)
3. Drive Product Awareness to (Mainstream) Consumers
4. Increase purchase intent (and loyalty) with Enthusiasts / Gamers
5. Promote Brand and Fan engagement thru contesting
6. Grow Fan based and identify Advocates to drive ultimately drive
revenue
SocialMedia.orgVideo Case Studies
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellDallas
January 24, 2012socialmedia.org/blogwell