bloom positioning · 2017. 4. 6. · 4 what is important to us bloom brand positioning at bloom, we...

BLOOMPOSI T ION I NG

˚˚˚

01WELCOME TO BLOOM

02WHAT DEFINES USBloom Positioning

Bloom Signature & Taglines

04WHAT IS IMPORTANT TO US

05WHO ARE OUR GUESTS

BLOOM V ISUA L I DE N T I T Y

˚˚˚

07BLOOM BRAND WHEEL

08BLOOM BRAND’S IDENTITY

09BLOOM LOGOS

10BLOOM COLOUR CODE

11BLOOM BRAND ASSETS

Bloom EmblemBloom Iconography

12BLOOM TYPOGRAPHY

CONTENTS

BLOOM COL L AT ER A L S

˚˚˚

14BLOOM COLLATERALS

19BLOOM PRODUCTS

20BLOOM STAFF UNIFORM

“One cannot think well, love well, sleep well, if one has not dined well.” VIRGINIA WOOLF

Bloom Brand Identi ty Guidel ines 2016

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1

WELCOME

Bloom Brand Posi t ioning

IT’S ALL IN THE NAME

˚˚˚

THEBLOOMSBURY’S

DUNCAN GRANT, Post-impressionist Painter

DESMOND MACCARTHY,Literary journalist

VIRGINIA WOOLF,Fiction Writer and Essayist

LEONARD WOOLF,Essayist & Non-fiction Writer

E.M. FORSTER,Fiction Writer

CLIVE BELL,Art Critic

LYTTON STRACHEY,Biographer

JOHN MAYNARD KEYNES,Economist

VANESSA BELL,Post-impressionist Painter

ROGER FRY, Art Critic and Post-impressionist Painter

Our name, Bloom, naturally refers to the local area of Bloomsbury and its surrounding boroughs

but the true inspiration behind our concept is undeniably the Bloomsbury Group.

This influential loose collective of friends and relatives,

many of whom lived in the West Central 1 district of London (Bloomsbury),

worked together, studied together and

were renowned for their influential, private and exclusive rendez-vous,

during which they shared ideas and supported each other's creative activities.

Originally held, in the living room of Vanessa Bell and Virginia Wolf,

this group of friends made of artists, intellectuals and writers

would debate passionately and discuss endlessly during those Friday Club,

what would become the premises of their work.

Bare in mind that not only their work and outlook deeply influenced

literature, aesthetics, criticism, and economics,

but it also fed the modern attitudes towards feminism, pacifism, and sexuality.

And it all started around great food, good drinks, cosy setting and timeless fun…

Because their philosophy was simple:

to celebrate the importance of personal relationships and the private life",

as well as aesthetic appreciation: "art for art's sake"

At Bloom, we hope to reflect this cozy setting where

good food and great gin

Feed the creative minds of Bloomsbury

as well as inspire friends from all over the globe

to meet and engage passionate conversations.

Welcome to Bloom.

2

WHAT DEFINES US

What defines us is our intrinsic love for impromptu dinners and gatherings,hoping that a number of topics will become the subject of passionate,inspiring discussion and contemplation.We are Inspired by Gin and Passionate about Food.We are Intrinsically Bloomsbury.

INTRINSICALLY BLOOMSBURY.

˚˚˚


At Bloom, we decided to celebrateBloomsbury amazing heritage in Gin. During the Gin Craze of the first half of the 18th century, Clerkenwell was rife with illicit gin shops and later on, (for more than 200 years), was the home of the best Gins in London with renowned distilleries. One of the most well-known brand of gin distilled inClerkenwell was Gordon’s.

INSPIRED BY GIN

˚˚˚

At Bloom, we believe that good food fuels discussions and feeds the souls. We therefore dedicate our time and know-how writing, creating and designing dishes that will allow our customers to embrace the inspired & contemporary thought-provokingspirits of the Bloomsbury Group.

PASSIONATEABOUT FOOD

˚˚˚

3

BLOOM SIGNATURE & TAGLINES

01 MAIN SIGNATURE - FOR EXTERNAL USE:

KITCHEN & BAR

Defining what it is to be “Bloomsbury”, we allow our customers to understand in an inspiring way that we are both a BAR (with a focus on Gin) and a RESTAURANT (as we are all about Food). We are offering an experience more than just being an hotel bar & restaurant.

02 INTERNAL LOGO

When inside Bloom we do not need to add the signature, but instead we will use the following taglines on the same piece of collateral. By doing this we add a specification with a touch of smart humour, inherent to the core concept.

BAR COLLATERALS:

BLOOMING GIN

RESTAURANT COLLATERALS:

BLOOMING FOOD

BLOOMING FOOD. BLOOMING GIN

˚˚˚


01

02

4

WHAT IS IMPORTANT TO US


At bloom, we value conversation, companionship,and the refuelling of creative energy.

That is why we will always make sure thatthe music is not too loud,the food always inspires the taste buds of our customers,and the drinks match their creative appetite!

We hope to offer a true feeling of fellowship to our customers,and very importantly provide a space where they feel safe and inspiredto work, rest and meet.

WORK, REST AND MEET

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5

WHO ARE OUR GUESTS?

ENGAGING THE LOCAL

˚˚˚

Locals or simply Londoners whoare wandering in the streets ofClerkenwell, they are looking foran inspiring yet vibrant place tograb a drink after work with theircolleagues or enjoy a deliciousdiner with friends. They are smart,creative and expect to be welcomedin a warm and friendlyenvironment and live an“Intrinsically Bloomsbury”Experience.


THE TOURISTTHE OFFICE WORKERTHE LOCAL CREATIVE THE LOCAL RESIDENT THE BUSINESS TRAVELLER

WELCOMING THE LOYAL

˚˚˚

Hosts of the Crown Plaza Hotel, ratherthey are tourists or business travellers, theylook forward to experiencing BloomingGin and Blooming Food. Learning aboutthe area, its Gin heritage & its intellectualbackground, they will feel privileged andinspired. Suddenly, the Crown Plaza Hotelmotto: “Work, Rest, Meet” will take all itsmeaning around a Blooming Gin Cocktailand dish… all this surrounded by inspiringlocals to meet.

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Modern yet timeless. Calm yet vibrant. Welcom

ing yet exclusive.O

ffer

s m

e an

insp

iring

, s

ociab

le, lo

cal ex

perience.

Part of th

e “Bloo

msbury

gr

oup”

. Cre

ative.

Inte

llect

ual.

Edgy. Creative. Influential. Part of the “Group”.

In the know. Knowledgable.Socia

l. Ente

rtaine

d. In

spire

d. F

ed.

Refined yet informal. Intellectually poetic yet casually friendly.Introd

uces

me

to G

in b

ased

drin

ks. G

ives m

e value for money.

7

REASONS TO BELIEVE

How do I describe Bloom?

FUNCTIONAL BENEFITSWhat does it do to me?

EMOTIONAL BENEFITS

How does it make me feel?

SOCIAL BENEFITSHow does it make me look?

FACTS & SYMBOLS

The Crown Plaza GroupThe Bloomsbury Group

BRAND KEY VALUES

LOCAL

AESTHETICS

ETHICAL

BRAND PERSONALITY

Friendly / Smart / Influential /

Engaged / Passionate.

OUR BRAND WHEEL

Bloom Visual Identi ty

Allo

ws

me

to e

at q

ualit

y foo

d with my fri

ends.

8

OUR BRAND IDENTITY

BRAND WORLD

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REFINED BUT CHARMING

ELEGANT BUT LAID-BACK

CAREFULLY CONSIDEREDBUT NATURAL

CONTEMPORARYBUT COLOURFUL

TIMELESS BUT SURPRISING

PERSONALITY

˚˚˚

SMART

INFLUENTIAL

ENGAGED

PASSIONATE

FRIENDLY

TONE OF VOICE

˚˚˚

WELCOMING

KNOWLEDGEABLE

INSPIRED

WITH A DASH OF BRITISH SENSE OF HUMOUR

Bloom Visual Identi ty

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OUR LOGOS

Elegant yet laid back, the Bloom logo is a calligraphic reference to the influential Bloomsbury Group’s founder Virginia Woolf .

˚˚˚

01 This elegant and refined logo must always be given enough space to breathe on the page. A logos height width of space should be left around the logo,as illustrated below.

02 The smallest print size for the logo is 12.5mm (h) for print or 56px (h) for screen. This is only to be used under circumstances that strictly require it. Otherwise the preferred size for use of the logo is 20mm (h) for print or 100px (h) for screen.

03 The Bloom logo is to be used for all printed collateral including all stationary, printed publications, advertising, billboards, posters, flyers, menus, and product packaging. The logo is also to be used for all digital publications including websites, banners, presentations, and social media.

The Bloom logo is strictly to be used to the guidelines detailed in this document. It is not to be recreated, abused, stretched, or misused under any circumstances.

04 The Bloom logo should be Warm Grey on darker colours.

05 The Bloom logo is available in Navy on lighter colours

06 On photographs the logo should either be positioned on a solid brand colour, or laid over this image in Warm grey on a dark background or Navy on a light background.

9Bloom Visual Identi ty


01 PRIMARY COLOUR: NAVY PANTONE 289U C87 / M69 / Y51 / K46 R67 / G79 / B105 WEBSAFE: #336666 RAL: 5000

02 SECONDARY COLOUR: WARM GREY PANTONE 7527U C3 / M4 / Y11 / K5 R220 / G215 / B210 WEBSAFE: #CCCCCC RAL: 9002

03 SECONDARY COLOUR: SOFT PINK PANTONE 7520U C9 / M22 / Y23 / K0 R237 / G199 / B183 WEBSAFE: #FFCCCC RAL: 3015

04 SECONDARY COLOUR: GREEN PANTONE 378 U C36 / M11 / Y91 / K37 R116 / G123 / B77 WEBSAFE: #666666 RAL: 923

05 ACCENT: COPPER FOIL - only to be used on flower emblem. FOILCO 923 C0 / M52 / Y86 / K29 R188 / G114 / B36

06 COLORPLAN NATURAL PAPER STOCK 175gsm / 270gsm

WARM GREY

RGB COLOURS

SOFT PINK

COLORPLANNATURALPAPER

NAVY

GREEN

COPPER

OUR COLOURS

Refined yet charming, the Bloom colour palette offers the warm & comfortable relaxation for a morning retreat, transcending into a social & vibrant experience from day to night. The green colour and copper foil are inspired by the Hogarth

Press book covers.

˚˚˚


BLOOM ICONOGRAPHY

The Bloomsbury’s portaits appear as large transparent images in thewindows of Bloom. Graphic lines break up the image to add a contempory

feel to the timeless imagery.

˚˚˚

01 The treatment of the black and white pictures of the Bloomsbury’s adds a dash of contemporary touch in timeless pictures.02 The lines reflect the Moire effect used on the menu - which is drawn from the areas print history and used to introduce movement into print.03 The lines are to be in the colors of the brand.04 The images will be semi-transparent and illuminated in the external facing windows of Bloom.

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OUR FLOWER EMBLEM

Inspiration for the flower emblem comes from the starting point for the concept which was the green heart of the local boroughs, some of the greenest in London.

˚˚˚

01 The flower emblem takes on the form of a geometric flower form complimenting the organic nature of the petals.02 This flower emblem where present should be animated when it appears in full.03 This flower emblem is used on the back of all of the restaurant menus, when the acetate sleeve is removed gives the impression of the flower blooming. 04 Likewise when used on digital media is it very important that the flower emblem pulses giving the same impression.05 When not animated the flower emlem should always appear cropped to the top left edge of the and page only ever take up a third of the space on the page.06 Whenever the flower Emblem is used it must always sit with a quote from one of the Bloomsbury’s.

BRAND ASSETS

01 MAVEN PRO

Styles: BLACK

To be used for Titles - including dish names. This should always be seen in capitals

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0 1 2 3 4 5 6 7 8 9 ! @ £ $ % ^ & * ( ) ? /

Minimum size: 8ptMinimum leading: 9ptTracking between -30 & +20

02 Didot

Style: Italic

To be used for dish descriptions,for short body copy, introductions and Bloomsbury Group quotes.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9 ! @ £ $ % ^ & * ( ) ? /

Minimum size: 8ptMinimum leading: 12ptTracking always set to 0

/ REGULAR

To be used for main body copy.

ABCDEFGHIJKLMNOPQRSTUVWXYZa b c d e f g h i j k l m n o p q r s t u v w x y z0 1 2 3 4 5 6 7 8 9 ! @ £ $ % ^ & * ( ) ? /


/ BOLD

To be used for highlighting key points within body copy.

ABCDEFGHIJKLMNOPQRSTUVWXYZa b c d e f g h i j k l m n o p q r s t u v w x y z0 1 2 3 4 5 6 7 8 9 ! @ £ $ % ^ & * ( ) ? /



OUR TYPOGRAPHY

Traditional yet contemporary, the Bloom typeface palette draws reference from the rich typographic & print history of Clerkenwell. A traditional grounding in Didot Italic, with a contemporary spark from Maven Pro.

˚˚˚

COLOUR GUIDELINES

01 The main colour for all typography should be Navy.

02 Whenever the type appears on a Navy background the type should be Warm Grey.

03 When on a green background the colour can either be Navy or Warm Grey

04 It is also possible to use Copper foil occasionally for important copy. This should not be used too often.

ALIGNMENT GUIDELINES

01 Type can be left aligned or centre aligned.

02 You may occasionally use Bloomsbury quotes rotated at 90 degrees as special graphic elements alongside the brand emplem or imagery.

The concept here is that this slightly unconventional placement is inspired by the Bloomsbury’s Groups attitude. This is also something that the group used to do in their design work.

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CORPORATE COLLATERALS

Bloom Products

01 COMPLIMENT CARD - Printed on Colorplan Natural Stock - 175gsm

02 BUSINESS CARDS - Printed on Colorplan Natural Stock - 350gsm

03 BILL FOLD - Made using the same material as menu sleeve. The bill slips in from the right hand side.

04 COLOURS - Navy + COLORPLAN NATURAL PAPER + COPPER FOIL

01 02

03

“One

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wel

l, lo

ve w

ell,

slee

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ell,

if on

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s not

din

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ell.”

V

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INIA

WO

OLF

“One

can

not t

hink

wel

l, lo

ve w

ell,

slee

p w

ell,

if on

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s not

din

ed w

ell.”

V

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INIA

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OLF

15

MENU COLLATERALS

Bloom Products

BEET HOMMUSsweet and spicy beet hummus with

mint served with pitta bread4.50

ROASTED GRAPE CROSTINIwith goat cheese and walnuts.

Served as a stack of 5.4.50

PROSCIUTTO WRAPPED ASPARAGUS

4.50

BREAD SELECTIONwith balsamic vingar & olive oil

4.50

KALAMATA OLIVESwith garlic

4.50

WHITEBAITwith lemon aioli

4.50

BAKED CAMEMBERT with crisp bread

4.50

SLIDERS choice of fish fitter, cheeseburger,

pulled chicken, pulled pork or veggieServed as 3 or 5.

4.50 / 6.50

CALAMARIwith alioli dipping sauce

4.50

SHISHITO PEPPERSwith sea salt & sesame seeds

4.50

LOBSTER CORN FRITTERS with truffle herb mayo

4.50

01: LUNCH/ DINNER MENU : FORMAT: A4 LANDSCAPEPAPER STOCK FOR MENU HOLDER: Zeta Linen Briliant - 260gsmPAPER STOCK FOR MENU INSERT: Colorplan Natural Stock - 175gsmCOVER: SOFT PINK & NAVY FLOWER EMBLEMPRINT: NAVY COPY

Interlacing with the rich nature of the Bloomsbury garden squares and reflective of the iconic ‘Bloomsbury Group’, the brand representative of ‘coming into full beauty’ - Visually communicated through the ‘Moire effect’, drawn from the areas print history.

As the guest pulls out the menu the flower emblem animates and pulses as the lines that build the flower emblem pass through the lines on the semi transparent acrylic sleeve. This is the ‘Moire print effect’ that allows the menu to come to life.

02: MENU HOLDER FRONT 02: MENU HOLDER BACK - WITH A4 PRINTED MENU INSERTED INTO DIE-CUT MENU HOLDER.

01: ACRYLIC SLEEVE

FORMAT: A4 LANDSCAPEPAPER STOCK: Colorplan Natural Stock - 175gsm

This menu is printed in exactly the same way as the main menu insert. When required the menu can be switched to allergen menu insert instead.

PRINT: NAVY COPY

02: ALLERGEN MENU :

17

MENU COLLATERALS

Bloom Products

FORMAT: A5 LANDSCAPEPAPER STOCK: Colorplan Natural Stock - 175gsmCOVER: GREEN, COPPER FLOWER EMBLEM, NAVY LOGOPRINT: NAVY COPY

FORMAT: A5 LANDSCAPEPAPER STOCK: Colorplan Natural Stock - 175gsmCOVER: SOFT PINK, COPPER FLOWER EMBLEM, NAVY LOGOPRINT: NAVY COPY

FORMAT: A5 LANDSCAPEPAPER STOCK: Colorplan Natural Stock - 175gsmCOVER: NAVY, COPPER FLOWER EMBLEM, GREY LOGOPRINT: NAVY COPY

FORMAT: A5 LANDSCAPEPAPER STOCK: Colorplan Natural Stock - 175gsmCOVER: GREY, COPPER FLOWER EMBLEM, NAVY LOGOPRINT: NAVY COPY

03: BREAKFAST MENU :

04: DESSERT MENU :

05: SET MENU :

06: COCKTAIL MENU :

“It i

sn’t

poss

ible

to lo

ve a

nd p

art.

You

will

wis

h th

at it

was

. You

can

tr

ansm

ute

love

, ign

ore

it, m

uddl

e it,

but

you

can

nev

er p

ull i

t out

of y

ou.

I kn

ow b

y ex

peri

ence

that

the

poet

s are

rig

ht: l

ove

is e

tern

al.”

E.M

. FO

RSTER

, A R

oom

with

a Vie

w

“Life

’ wro

te a

frie

nd o

f min

e, ‘is

a p

ublic

per

form

ance

on

the

viol

in, i

n w

hich

you

mus

t lea

rn th

e in

stru

men

t as y

ou g

o al

ong.

”

E.M

. FO

RSTER

, A R

oom

with

a Vie

w

03 04

05 06

18

MENU COLLATERALS

Bloom Products

FORMAT: A3 PORTRAITPAPER STOCK: Colorplan Natural Stock - 175gsmCOVER: NAVY, COPPER FLOWER EMBLEM, PAPER STOCK LOGOPRINT: NAVY COPY

07: A LA CARTE OUTDOOR MENU :

BLOOM, 1 KING’S CROSS RD, LONDON, WC1X 9HX

SIDES˚˚˚

CRISPY TABASCO ZUCCHINI CHIPS

4.50

SKINNY FRIES4.50

MASHED POTATO4.50

GREENS3.50

LIGHT˚˚˚

MUSHROOM TOASTgarlic rubbed BBQ toast with

sautéed wild mushrooms4.50

SOUP OF THE DAYserved with rustic toast

4.50

BAKED MEATBALLSin smoky tomato sauce

4.50

ARANCINIwith thyme garnish, tomato relish

& garlic lemon aioli4.50

TARTS˚˚˚

All of our tarts come with a house salad

GOATS CHEESE& PUMPKIN TART

9.25

CRAB & SWEET CORN TART 9.25

LEEK & BACON TART9.25

GRUYÈRE& COURGETTE TART

9.25

SALADS˚˚˚

KALE SUPER FOOD with quinoa, feta cheese & blueberries

4.50 / 7.50 / 11.50

BUTTERNUT SQUASHwith red onion, burnt aubergine

& buffalo mozeralla4.50 / 7.50 / 11.50

SEARED TUNAwith quail eggs & green beans

4.50 / 7.50 / 11.50

CHICKEN AND QUINOAspiced eggplant, chicken & sugar snap peas

4.50 / 7.50 / 11.50

PASTA˚˚˚

PARPADELLEbeef ragu

10.50

PENNEbroccoli, mushroom& asparagus cream

10.50

SEAFOOD LINGUINIlobster, prawn & salmonwith garlic & tomatoes

10.50

PANINIS˚˚˚

All served on artisan bread and pressed within our panini grill

BRIESomerset brie, pear,

and wholegrain mustard 6.50

ROAST CHICKEN& roasted red pepper

6.50

BEETSroast beet, chevre & grilled cheese

6.50

SANDWICHES˚˚˚

CROQUE MADAMtoasted sourdough with ham and cheese

topped with an organic fried egg6.50

CROQUE MONSIOURtoasted London sourdough with

ham and cheese & béchamel sauce6.50

OPEN GRUYÈRE& MUSHROOM

served with fresh chives & red onion relish6.50

BLTheirloom tomato, bacon, lettuce with

fried eggs & smoked gouda6.50

PIES˚˚˚

LAMB SHANKserved with mash potato

12.50

LEFFE BROWNserved with mash potato

& red wine gravy12.50

CHICKEN & LEEKserved with mash potato

9.50

VEGETERIANserved with roasted

squash & lentils 9.50

WHITEBAITwith lemon aioli

4.50

ROASTED GRAPE CROSTINIwith goat cheese and walnuts.

Served as a stack of 5.4.50

PROSCIUTTOWRAPPED ASPARAGUS

4.50

BREAD SELECTIONwith balsamic vingar & olive oil

4.50

KALAMATA OLIVESwith garlic

4.50

BEET HOMMUSsweet and spicy beet hummus with

mint served with pitta bread4.50

BAKED CAMEMBERT with crisp bread

4.50

LOBSTER CORN FRITTERS with truffle herb mayo

4.50

CALAMARIwith alioli dipping sauce

4.50

SHISHITO PEPPERSwith sea salt & sesame seeds

4.50

SLIDERS choice of fish fitter, cheeseburger,

pulled chicken, pulled pork or veggieServed as 3 or 5.

4.50 / 6.50TO S

HA

RE

MA

INS

LIG

HT

BIT

ES

TEA˚˚˚

ENGLISH BREAKFAST

EARL GREY

DARJEELING

JASMINE

GREEN

PEPPERMINT2.25

All avialable with a selection ofStokes breakfast sauces.

KIT

CH

EN

BA

KERY

DR

INK

S

BR

EA

KFA

ST

LU

NCH

& D

INN

ER

CROISSANT1.50

ALMOND CROISSANT1.50

DANISH1.50

MUFFINS1.50

GRANOLA BAR1.50

DUNCAN ROYALE2 poached eggs,

smoked salmon & spinach9.25

BELL’S BENEDICT 2 poached eggs,

hollandaise sauce & avocado8.50

FORSTER OMELETTE4 eggs, sweet potato, olives,

red onion & chorizo 8.50

ROGER’S BACONOR SAUSAGE BAP

swerved in a cheese bagel7.50

BLOOMSBURY BUTTERMILK PANCAKES

with berries, vanilla clottedcream & maple syrup

8.50

WOOLF WAFFLESwith greek yogurt, berry

compote, cinnamon & nuts8.50

ANNE’SAVOCADO

Grilled tomatoeson pumpernickle

6.50

TOAST˚˚˚

choice of white,brown or garnery bread;served with home-madeTiptree strawberry jam

2.25

LIGHT˚˚˚

GRANOLA PARFAITgranola, greek

yoghurt & berries3.50

FRUIT SALADhoney, lime,

quinoa & fruit salad3.50

SMOOTHIES˚˚˚

STRAWBERRY & BANANA3.50

PINEAPPLE & MANGO3.75

GINGER & PEACH3.50

FRESH JUICES˚˚˚

ORANGE JUICE2.50

APPLE JUICE2.50

PINK GRAPEFRUIT2.50

WORKSHOP COFFEE˚˚˚

ESPRESSO .............1.50

AMERICANO.............2.20

FLAT WHITE .............2.60

CAFFE LATTE............1.50

CAPPUCCINO...........1.50

MOCHA .....................1.50

BLO

OM

ING

FO

OD

BLOOMING FOOD

BLOOMING FOOD

POT STICKERS WAX PAPER BAGS - FOR CAKES/PASTRIES/SANDWICHES

METRE WIDE WAX PAPER ROLL

“One

can

not t

hink

wel

l, lo

ve w

ell,

slee

p w

ell,

if on

e ha

s not

din

ed w

ell.”

V

IRG

INIA

WO

OLF

“One

can

not t

hink

wel

l, lo

ve w

ell,

slee

p w

ell,

if on

e ha

s not

din

ed w

ell.”

V

IRG

INIA

WO

OLF

19

MENU PRODUCTS

Bloom Products

CUP PAPER STOCK: Matt finishPOT STICKER STOCK: Colorplan NaturalPRODUCT COLOURS: NAVY, WARM GREY & SOFT PINK (All Pantone)

01: COFFEE CUP02: POT STICKERS03: 1M WIDE WAX PAPER04: WAX PAPER BAGS

20

MENU PRODUCTS

Bloom Products

4X DOUBLE SIDED PRINTED DRINKS MATS

STOCK: Uncoated 450gsm SIZE: 95mm X 95mmFINISH: All diagonal lines embossed, flower emblem, copy & logo should be embossed.PRODUCT COLOURS: NAVY & SOFT PINK (All Pantone)

One side of drinks mat should always be navy & on the other side should be soft pink.Always print a quote or bloomsbury fact on 1 side & either diagonal lines or flower emblem on reverse.

BLOOMIN

G GIN

BLOOMIN

G GIN

BLOOMIN

G GIN

01: FRONT / BACK

04: FRONT / BACK

02: FRONT / BACK 03: FRONT / BACK

21THE BLOOM UNIFORM


HOST

The host should look comfortable, smart and influential. They will wear light suits with a vintage feel. The ladies should where neck scarfs made from Bloomsbury prints.

˚˚˚

01 Striped herringbone linen jacket or plain Navy or Warm grey from the brand colour range.02 A patterned pocket square to match the bar staff’s cravats03 Light blue or white shirt - tucked in.04 Trouser or long skirt in either navy or green - these should be matched to the brand colours.05 An optional long necklace.06 Cravat with a suit jacket.07 Optional Navy or green or tan Braces08 Leather elastic boots or brogues09 Ladies to wear a neck scarf - made using Bloomsbury print

BARRISTER & WAITERS

The Barrister & Waiters should have a full navy apron, and navy and white striped t-shirt. Casual and

comfortable work wear with a creative feel.

˚˚˚

01 Navy skirt or trousers.02 White t-shirt with blue horizontal stripes03 Navy Apron with brown leather detail04 Leather elastic boots or brogues

BAR STAFF & MIXOLOGIST

The bar staff are to be seen as influential ‘Bloomsburys’ and socialites. They are to look as if they would have

been a member of the original group - with a choice of patterened cravats and braces.

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01 Navy or green or tan Braces02 White or pale blue striped long sleeve button down collar shirt - tucked in03 Patterned Cravat - inspired by Bloomsbury textiles04 Trouser in either navy or green - these should be matched to the brand colours.05 Brown leather belt06 Optional Waistcoat - either Navy, Green or Warm Grey - matched to the brand colours.07 Leather elastic boots or brogues

BLOOM UNIFORM

bloom positioning · 2017. 4. 6. · 4 what is important to us bloom brand positioning at bloom, we...

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