Challenges

• Disconnect between targetmarket and online voice

• Stiff competition

Goals

80,000200,000

+3%

Stragety

Create meaningful, originalcontent, to develop a“relationship” with customers.

The Big Idea

– consistent–formal–proper

Google AdWords• Aggressive approach

Budget

$40,000 a day 2%

Total Advertising Budget

Social Media

• 7-day plan• Twitter• Facebook

Twitter

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Facebook

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