bloor group media kit 2013

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the bloor group

media kit 2013

BG


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any sufficiently advanced technology

is indistinguishable from magic.

Arthur C. Clarke


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CONTENT

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About Us

Product Portfolio

Analyst Products

Writing

Research Reports

Current Research Project

Whitepapers

Product Watch

Additional Services

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Media Products

InsideAnalysis

Markets

Web Events

e Brieng Room

Hot Technologies

Laboratory

Advertising

Audience

Demographics

Contact

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Your Industry.

We Know.

who we are

Reaching beyond the scope oftraditional rms, the Bloor Groupfuses the breadth of outreachaorded by modern mediachannels, with the depth ofanalytical thought that canprovide game-changing value toany business. As such, e Bloor

Group is a one-stop shop both forinnovative software vendors, andsavvy information practitioners

Keeping tabs on todays enterprisetechnology is a full-time job.Decision-makers need honestbrokers to help them understand

which kinds of solutions work inspecic business scenarios.

industry leader


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Our Business.

We Know.

As a New Media Analyst rm, e Bloor

Group delivers that clarity through aspectrum of products and servicesdesigned to achieve two simultaneousgoals:

1) educate business professionals on thearray of technologies and methodsavailable for managing information;

2) provide innovate vendors with the

resources and tools they need to eectivelydesign, promote and sell enterprisesoftware and services.

our mission

e Bloor Group provides detailedanalysis of todays enterprise softwareindustry. Co-founded by Dr. RobinBloor and Eric Kavanagh, the companyleverages web-based multimedia todeliver vendor-neutral education thatreveals the essential characteristics ofinformation technologies. e BloorGroup galvanizes the industrys

independent analysts to providevaluable insights via innovativewebcasts, research programs,educational events, white papers andrelated products.


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mediaanalyst

THE BRIEFING ROOM

HOT TECHNOLOGIES

LABORATORY

ADVERTISING

RESEARCH REPORTS

WHITEPAPERS

BLOG POSTS

ARTICLES

PRODUCT WATCH

MARKETS

KEYNOTES

CONSULTING

E-NEWSLETTERS

product portfolio

Transparency pervades everything we do at e Bloor Group. Our mission isto leverage both analyst and web-based multimedia to deliver vendor-neutraleducation designed to reveal the essential characteristics of todays enterprisetechnologies. Achieving that vision calls for more than just rst-classtechnology analysis. It requires a commitment to the creation of meaningfulcontent generated by a range of innovative media formats that tease outvaluable kernels of information and wisdom.


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analyst products


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writing

e written word can clarify the most complex of topics. At eBloor Group, we are writers, rst and foremost. So are most ofthe analysts and consultants who work with us. at gives uscompetitive edge when creating content for informationmanagers. e world of enterprise technology is complicated, but

we distill whats happening for the benet of our readers, givingthem the insights they need to make smart decisions.

Writing products we create at e Bloor Group include:

Blog postings by Dr. Bloor and others, 500-1,000 words Free

Articles by any number of analysts, 750-1,500 words Bundledwith Webcasts

Product Watch postings, 1,000-2,000 words up to $2,500

Executive Briefs, 2,000-5,000 words $5,000

White Papers, 5,000-10,000 words $15,000 - $25,000


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research

Each year, e Bloor Group takes a hard look at one particulardiscipline or trend. Our research revolves around the chosen topic,involving a series of Webcasts, in-depth vendor briengs,customer interviews, a survey and other related activities.

Our research methodology exposes the process itself, allowing ouraudience to collaborate on dening and explaining the nature and

use of specic disciplines. By participating in webcasts, voicingtheir opinions on our site, or sending messages via social media,our community actively participates in the research process.Software vendors can participate in these research programsthrough sponsorship of the whole program or specic elements.

Each program continues for approximately six months.


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Our research reports include a combination of some or all of the following components:

Pre-survey used to determine appropriate questions. Exploratory webcast in which the report analysts brainstorm about the project. Detailed survey to the InsideAnalysis audience soliciting feedback from the online community. One or more radio-style broadcasts in which guests discuss a relevant topic. Publication of Preliminary Findings to the online community for feedback.A live webcast in which the research ndings are explained and discussed. Executive summary (2-4 pages) that discloses key conclusions. Full research report (15-20 pages) that summarizes and analyzes ndings. Optional recorded software demo for marketing use.

Optional podcast of interview with sponsor executive.

Price: Gold Sponsorship $25,000

2013 - Event-Driven Architecturee Event Horizon: Big Data and the Real-Time Enterprise

Chief Analyst, Dr. Robin Bloor provides his take on this fundamental shiftin Information Architectures, believing that data ows will become the focusas companies look to go to real-time latency to leverage powerful analyticsembedded in business processes.

CURRENT

RESEARCH


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White paper writing is an activity in which we take particular pride and have awealth of experience.

e key to success with white papers is quality, talented writing, good illustration andexpert articulation. If it fails to inform, it wont get the message across and if theeditorial and production quality is low, it probably wont get read.

e white paper process includes the following stages:

Agreement on structure, content and ow. Detailed technology brieng Production of a complete rst draft, including illustrations Final draft in PDF

We take a decidedly focused approach to creating these publications. Each white paperreceives the full attention of a well-respected analyst and follows e Bloor Groupmethodology, which involves a detailed SWOT assessment of a product or service.

is assessment takes into consideration market conditions and competition, in aneort to help organizations articulate their unique value propositions clearly andthoughtfully. Turnaround time is 5 to 7 weeks.

e standard cost for a 20-page White Paper is $20,000. Longer papers that require

more detailed research can cost up to $30,000. Shorter papers that are focused areoered for as low as $15,000. ese costs include all work associated with necessaryresearch, copywriting, editing and design work.

white papers


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We gather much of our information from technology briengs we takefrom a wide variety of vendors. Sometimes, when an oering isparticularly impressive, well write a short Product Watch that details thenuts and bolts of the technology, including reasons why potential clientsmight nd value.

eseProduct Watches are hosted at InsideAnalysis.com. If vendors wishto use them as collateral, the price is $2,500.

product watch


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e Bloor Group also oers educational and consulting services.

Keynotes and Educational Presentations Technology Consultancy

Marketing Consultancy

Please contact us for more information.

additional services


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media products


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Analytical thinking leads to insight. At InsideAnalysis, we take this as ourmantra, delivering content with the intention of fostering an open dialogueamong todays top information management professionals. Using an array ofmedia channels -- including articles, blogs, editorials, webcasts, podcasts, liveonline radio and social media -- InsideAnalysis takes you on a journey into the

world of business analytics.

As a central hub for all things analytics, InsideAnalysis focuses on the trends

and technologies that shape information management. We go deeper thanconsumer media in an eort to provide the granular level of detail that seriouspractitioners require. And although we maintain an editorial calendar, werealways open to exploring new developments that are signicant to this industry.

Over the past few years, InsideAnalysis has featured the work of manyesteemed authors, analysts and consultants, including: Lou Agosta, RobinBloor, Malcolm Chisholm, Steve Dine, Jos van Dongen, Wayne Eckerson,Mike Ferguson, Richard Hackathorn, Cindi Howson, Claudia Imho, Bill

Inmon, Eric Kavanagh, Krish Krishnan, John Ladley, Rick van der Lans, DavidLoshin, Mark Madsen, William McKnight, Dave Menninger, John Myers, JoeNorthern, Rajeev Rawat, Rick Sherman, James Taylor, Colin White andLindsay Wise.

InsideAnalysis


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markets

Several times each year, e Bloor Group creates a MarketOverview for a hot discipline, the rst of these focusing onOperational Intelligence in the Spring of 2013.

Well conduct numerous vendor briengs for products in thatspace, and capture 20-minute live, interactive demos via WebEx,

which will be posted in the gallery of market options published.Vendors are encouraged to send 250-word abstracts, subject toediting, describing how their solution ts the bill.

A ndings report including a map of the vendor landscape willoutline key characteristics of the discipline, commenting on whereindividual vendors align within the broader picture. ere is nocharge to participate in these Market Overviews.


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web events

e Brieng RoomTuesdays at 4 ET

Designed for the busy professionalwhos looking to make a smart enterprisesoftware purchase, e Brieng Roomfeatures live briengs with innovative vendorsand independent analysts. e show boasts

industry-leading live attendance of ~70%,with an average of 225 registrants per showand a range of 175-450. Audience membersare very active in the Q&A, stretching theshow to 70 minutes.

Cost: $12,500 for a guaranteed 250 registrants.

Hot TechnologiesWednesdays at 4 ET

Created to help information managersbetter understand specic disciplines ortechnology trends, Hot Technologies featurestwo independent industry analysts oeringtheir take on what constitutes a particular type

of solution.

A sponsoring vendor then details theirtechnology, and a roundtable discussion ensuefor 10 minutes, followed by a detailed Q&A.

Cost: $12,500 for a guaranteed 250 registrants


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Tuesdays @ 4 ET

e Brieng Room is an online analyst brieng focused on the how and why of today'senterprise software products. Each session features an innovative vendor who gives adetailed technical presentation, followed by a respected analyst who oers industry insightsand then conducts a live, unscripted brieng. e analyst and vendor do not coordinatedirectly before the show. is format exposes the informative part of an analyst brieng forthe benet of a live audience.

e topics for 2013:

January: Big DataFebruary: Analytics

March: Operational IntelligenceApril: IntelligenceMay: IntegrationJune: Databases

July: Cloud SolutionsAugust: High Performance Analytics

September: AnalyticsOctober: Social & MobileNovember and December: Innovators

Each episode includes:

Topical intro by host Eric KavanaghTechnical presentation by the vendor

Response by the analystUnscripted brieng

Audience Q&A, involving attendees and tweeters #briefrMP4 of the event at the end

Price: $12,500 for this turnkey event with a minimum guarantee of 250 registrants.

The Briefing Room


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Wednesdays @ 4 ET

is webcast series features independent analysts who explain how various types ofenterprise technology work. e show seeks to distill buzzwords and helporganizations make smart purchasing decisions.

Each episode includes:

Two analysts who oer their unique perspectives on the hot topic. Vendor presentation about what its solution does, why it was designed

a certain way and how their customers are using it. Roundtable discussion. Extensive Q&A. Article of key takeaways. MP4 of the event.

$12,500 for minimum guarantee of 250 leads.

hot technologies


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laboratory

e InsideAnalysis Technology Laboratory provides our audiencewith a unique perspective on the how-to of this industry. eTech Lab periodically takes vendor products into the shop, teststhe software, and ultimately creates a viable, Web-based solutionthat is showcased to our growing audience.

Independent Analysts and Consultants are brought in as needed

to help design, build and ultimately maintain such solutions.Underwriting for the Tech Lab starts at $20,000, and wouldinclude a regular blog dedicated to the process, several mentionsin the Advance eNewsletter during the construction of thesolution, and a live Webcast to roll out the nal product(guaranteed 250 leads).


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advertising

Vendors can purchase traditional advertising in the InsideAnalysisweekly eNewsletter, Advance. is email hits a list of 35,000 emailseach Monday around Noon ET. (Promotions for Webcasts, WhitePapers and other content are augmented by a separate list, whichincludes an additional 5,000 emails.) Available email promotionsinclude:

In Advance: Top of right-hand column, 25 words and alogo - $500 In Advance: ird entry in the main column, 75 words

and a logo - $1,000 Dedicated Email Blast: $2,000 per 10,000 emails,

targeted by topics


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audience

40,000+

email

addresses

100,000+

twitter

followers

our network

10,000+

linkedin

professionals

e regular InsideAnalysis audience spans 85 countries, more than100,000 Twitter followers, 40,000 valid email addresses, and 10,000LinkedIn connections. e website gets more than 20,000 hits monthly,

and that number is growing 50% year-over-year. e vast majority ofaudience members are in North America, though Europe and South

America are strong, while Asia and the Middle East are growing.


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trusted by industry leaders

and decision makers

industry

top decision makers

52%

Your texts

fortune 2000

leaders

26%cxo

10%

analystsand

consultants

36%

revenues

> $1 billion

technologyfocused

companies


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a global community...

75%north america

5%south america


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of 85 countries...

15%

europe

5%asia

middle east


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insight

foresighthindsight

those who agree with us may not be right,but we admire their astuteness.

cullen hightower

BG


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contact

Eric KavanaghCEO & Co-Founder

[email protected]@Eric_Kavanagh

Robin Bloor, PhDChief Analyst & [email protected]@RobinBloor

Mary Jo NottEditorial [email protected]@MaryJoNott

Rebecca JozwiakSenior [email protected]@RebeccaJozwiak


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www.bloorgroup.com

the bloor group

BG

bloor group media kit 2013

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