blue hill research: managing mobile now and in the future
TRANSCRIPT
Managing Mobile – Now and in the Future 2016
Mobile Application Management (MAM) is Key to Enterprise Mobile App Deployment & Security
Tony RizzoEntrepreneur-in-ResidenceMobile & IOT Enterprise Research
What is Enterprise Mobility?You Can’t Manage What You Don’t Understand
Mobility is a Long Term Business Strategy Mobility is Not a Short Term Fix Three Key Business Stakeholders• Line of Business (LOB)• IT• Finance
Three Key Mobility Goals• Significantly improve and extend business processes• Drive TCO down as mobile app deployments greatly increase• Increase competitiveness and maximize revenue opportunity
LOB
ITFinance
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• Strategic: Customer, Partner and Consumer Outreach• Tactical: Improve internal team and workforce
productivity and securely extend enterprise borders• Freedom to be creative and to experiment• Discipline to deliver• Create mobile-driven strategic and competitive
advantages• Understand that tactical mobile-driven business
process and productivity improvements are ultimately also strategic advantages
LOB Owns the Mobility Budget
z
Goal
Line of BusinessMobile Deployments Must Deliver Secure Business Value
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There is no such thing as zero TCO in building mobile deliverables but TCO must be managed down
Maintain Fiscal Discipline but Ensure Fiscal
Flexibility
FinanceMobile Deployments Must Deliver Financial Value
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Finance is the Mobile Intermediary Between LOB and IT• Strategic: Ensure that LOB is able to maximize topline revenue• Tactical: Ensure that IT and mobile dev teams deliver rapid,
highly secure and maximum mobile value at minimal effective cost
• Profitability Analysis: Create ROI and TCO measures of success and constantly evaluate - mobile app usage analytics are critical
• Legal: Develop and implement internal BYOD management policies (monitor and analyze employee app usage)
StrategicRapidly meet the exact needs of LOBPotentially many LOBs – One resource-strapped IT departmentUnderstand LOB’s or LOBs’ required business solutions
Tactical
Ensure that rapid mobile app dev and rapid delivery does not negatively impact long term mobile dev
Evaluate & Re-evaluateDo your mobile solutions provide developer flexibility, rapid prototyping and easy app testing and deployment management?
ITMobile Deployments: Rapid & Short Term Delivery
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IT has the Difficult Job!
Mobility is a Long Term Business Strategy and a COLLABORATIVE IDEA Strategy
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Effective Mobility
Finance
IT LOB
The Effective Mobile OrganizationYour Mobile Policies – Brainstorm and Deliver
The Mobile Last Mile: Your mobile solutions will be used by your workforce and the extended enterprise…
Many, Many Mobile Users
Many Terabytes of Corporate Data
Many Deployed Mobile Devices
is NOT a Security
Challenge
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Tomorrow’s Mobile Business is HereWhat Are the Real Security Challenges?
Many Mobile Apps
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The Successful Mobile EnterpriseDelight Your Workforce!
No Mobile Deployment will Work if Your Users Can’t, Don’t or Won’t Use Your Mobile Solutions• Strategic: Include your workforce in all mobile design processes• Tactical: Constantly evaluate the workforce effectiveness and security of
your mobile app deployments and how those mobile apps are accessed Mobile Application Management (MAM) Becomes the Central Strategy
• Strategic: Utilize a modern app store for all mobile app distribution• Tactical: Utilize exclusively dashboard-driven MAM services to secure
the data, easily set mobile policies, easily sign apps, easily test and deploy…
– That Your Mobile Apps are UsedGoals for delighting your workforce through MAM:
Delight your users with easily accessible and highly secure enterprise application access
Custom App Stores that deliver consumer experiences Simple onboarding process Deliver powerful security but ensure it stays out of the user’s way Ensure seamless and frictionless deployments Easy ability to gather usage stats and analyze user feedback Easily integrate with existing MDM platforms when necessary and
deliver end user transparency
There is Only One Key Workforce Expectation
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The Transformed Mobile EnterpriseDelight Your Workforce!
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The Transformed Mobile EnterpriseDelight Your Workforce! Mobile Wisdom
If I had asked people what they wanted they would have said,
Henry Ford
“MDM…”
Henry Ford Blue Hill Research
“faster horses…”
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The Transformed Mobile EnterpriseDelight Your Workforce! Mobile Wisdom
Who should be responsible for mobile security?
Today’s IT
“Line of Business Admins”
Today’s IT Tomorrow’s IT
“My developers.”
Daniel Dowd, Senior Systems Engineer, Lead Mobile Specialist
Elsevier
Stephen A. Wheat, Chief Information
Technology Architect
Emory University & Emory
Healthcare
Mobile Support Architect
A major semiconductor & electronics manufacturer requiring anonymity
Three Companies Thinking Outside the Mobile Box
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The Transformed Mobile EnterpriseEnterprise Mobile-First Wisdom - Three MAM Pioneers
©2015 Blue Hill Research. All Rights Reserved.
The Transformed Mobile EnterpriseMobile-First MAM Wisdom – the Critical Checklist
What to demand from a MAM platform: Easy to use fully dashboard-driven MAM admin console Simple to manage mobile app lifecycle Powerful but end user transparant mobile security Consumer quality app store capability (Apple App Store, Google Play) +
easy integration with existing enterprise app catalogs Simple app store and user onboarding processes Simplified end user feedback loops through the app store Easy app wrapping – remove costly developers from the process Ability for LOB/admin to control and fine tune all mobile security and
mobile app usage policies Easy ability to gather usage stats and analyze user feedback Simple ability to decommission old or outdated mobile apps without
causing end user pain and angst (easier said than done!) Easily integrate with existing MDM platforms when necessary and
deliver end user transparency
THANK YOU!
Tony [email protected]
2016
Phone: +1 (617) 624-3600 Contact Sales: [email protected] Contact Research: [email protected]
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