Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Blue Jasmine Recap Report Online Marketing, Social Media and Print Advertising Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and

Dedicated Emailing were all utilized for the film. •  Social Media Campus Circle utilized its own Social Media channels and partner channels to

promote the release of the film.. We disseminated content through our Facebook and Twitter pages along with partner social media communities.

•  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the film through print advertising.

Film Campaign Recap

Banner Ad – 700K imp., 776 clicks • Trailer - 172 page views Dedicated Email (LA) – 24,763 sent, Opens – 2,968, Clicks – 502

Newsletter Banner Ad #1 – 24,739 emails, 2,144 page views, 32 clicks Sweepstakes – 1,518 pg views, 500 entries

Social Media - CC related channels: Facebook – 6,437 Twitter- 3,007 Online Calendar - 136 page views

Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Page Views 6,938 Total Clicks – 1,310

CC Social Media Posts #1 Facebook – 6,437 likes Twitter – 3,007 followers

CC Social Media Posts #2 Facebook – 6,437 likes Twitter – 3,000 followers

Print ad in Campus Circle Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 700,000. Clicks – 776.

Dedicated Email – LA Delivered – 24,763

Opened – 2,968 Clicks – 502

Campus Circle

Newsletter Emails – 24,737 Opens – 2,144

Total Film related Clicks – 32

Online Calendar

Page Views – 136 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Online Editorial

Page Views – 520 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Film Trailer

Page Views – 172 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes Page Views – 1,518

Entries – 500 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes - Age

Sweepstakes - Ethnicity

Sweepstakes - Gender

Sweepstakes - Status