Blue Ocean Strategy

What do you expect to see at the circus?

Cirque de Soleil• How is Cirque de Soleil different to a

normal circus?

Vocabulary

• Uncontested-

• Enterprises-

• Eliminated-

• Sophistication-

No competition/No opposition.

A business/company.

Completely removed.

High class.

Put the word in the correct sentence.

• He made a lot of money with his new …………

• FC Barcelona …………… Juventus from the champions league.

• When the iphone was released, it was the ……….. leader in the

smart phone market.

• DaVinci’s paintings showed a level of …………… not seen be-

fore.

Sophistication, enterprise, un-contested, eliminated.

Try to make your own sentences using these words.

Sophistication, en-terprise, uncon-

tested, eliminated.

Reading

• Read the paragraph and answer the questions underneath.

Red Ocean vs Blue Ocean

How are these inventions good examples of Blue Ocean Strategy?

They changed the way peo-ple controlled games.

They made them easier to play.

They targeted people who had never played games before.

• How did Nintendo create a blue ocean?• Who did they target?

How are these inventions good examples of Blue Ocean Strategy?

They made smartphones very easy to use.

They made smartphones look sophisticated.

They made everybody want a smartphone. Not just businessmen or people who like technology.

Can you think of any other ex-amples?