Blue Ocean Or Red Ocean Strategy. Which is better???

HIGH ABOVE OR FIGHT LIKE SHARKS

MANASH PRATIM KALITAMOHIT KATARIAMD.FARAZ

BLUE OCEAN STRATEGYCoined by W. Chan Win and Lenee Mauborgne in 2005

No competing in treaded areas

Create or find untapped new market segments of growth

Strategic success challenged

Change the rules of the game

WHY????Overcrowded industries, high performance lost

pursues differentiation and low cost

creates uncontested market space

maximizes opportunity while minimizing risk

 create a win-win outcome

HOW???Create, reduce, eliminate, raise

Reconstruct Market Boundaries

Focus on the Big Picture

Reach Beyond Existing Demand

Value innovation

Leadership and focus on noncustomers

PRACTICALITYCirque Du Soleil

Nintendo Wii

Starbucks

Southwest Airlines

HubSpot

Threadless 

RED OCEANexisting industries in a known market space

cutthroat competition

competition in order to acquire a greater share of the market

Crowded, reducing the potential for profits and growth

turning products into commodities

CONCLUSIONVision

Innovation

Awakening and exploration

Leadership

Redefine and overcome the hurdles