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Blue Ribbon Panel: Great Communities

Featured properties highlighting the best of everything.

Four great case studies that are pretty fantastic. These

MDU properties are using technology amenities to wow

their residents. Find out how and why they did it. ?

Moderator:

Jackie Tromner – Director, Strategic Business Services, AMLI Residential

Deer Ridge Apartment, Jamestown, ND

Tom Warren - Application Engineer, Clearfield

Rod Wolters – COE Tech, Dakota Central Telecommunications

Park Square at Seven Oaks, Bakersfield, CA

Andrew Fuller– President, Fuller Apartment Homes

Sean P. Kelly – Field Applications Engineer – POL/OLS, CommScope

San Travesia, Scottsdale, AZ

Guillermo Alvarez-Rivas – Director of Multi-Family Sales, Cox

Communications

Dale Phillips – President, Mark-Taylor

AMLI South Shore, Austin, TX

Marcy Phillips – Vice President, Austin Development, AMLI Residential

Fiber to the Unit: Deer Ridge Apartments,

Jamestown, N.D.

Community Details

10mm Duct Types

Indoor

Riser 10mm

Microduct

3mm 1-Fiber

Singlemode

Pushable Fiber

EQUIPMENT IN MDU ENCLOSURE

Pulling Sock

Distances

Metal Collection Box

TERMINATION/SPLICE BOX ON MAIN FLOOR

SPLICE BOX INTERIOR

SPLITTER/TERMINATION WALL BOX INTERIOR

13 PRIVATE AND CONFIDENTIAL © 2015 CommScope, Inc

Park Square at Seven Oaks 27 January, 2016

Andrew Fuller, CFA Owner, Fuller Apartment Homes Inc.

Sean Kelly, RCDD Field Application Engineer, CommScope

http://www.zhone.com/


Outdoor

Park Square at Seven Oaks

3rd and final phase of the prestigious Seven Oaks planned community

224 Luxury Apartment Homes on 14 acres

Designed for people who want to be free from beige carpet and low bandwidth


Hi-Tech Hipsters

Oil Executives

Require Good Cellular and Broadband

Connectivity

Located in Bakersfield, CA

Telecommuting Business

Professionals

Bakersfield


Outdoor

It all started with a thought…

How can I differentiate the amenities of this property from other luxury apartment properties in Bakersfield?


Distance Cost Competition

CHALLENGES FACED

Service Providers quoted $250k just to provide the infrastructure and setup

100Mb/s for $100 – OK now, but what about the future?

14 acre property required 1000’ cable runs – Exceeds traditional LAN cabling

Obstacles


Guiding Principles

• Reduction of equipment • Reduction of space • Reduction of Capital Expenditure • Reduction of energy • Simple to maintain and administer • Scalable and future proof


Competitive Price Gigabit Speed Hassle Free Service

THE IDEAL SOLUTION…

1 Gb/s

Fiber Optic connection to Each Luxury Apartment

Home

$150k Installed Solution

$25 per month service

Included in monthly rental bill No Contracts or service calls Plug and play Wifi router or device to Cat 6 Jacks


Friendly Infrastructure

Tenants use Plug and Play

to connect devices or

personal wireless routers

to Category 6 Jacks within

their luxury apartment

home


Simple Passive Optical LAN Architecture

1x16

Outlet in luxury

apartment home

Singlemode Fiber

Passive Optical Splitter

Optical Line Terminal

(OLT)

Singlemode Fiber

Optical Network Terminal

(ONT)

Cat6 to Outlet

Main Communications Room NEMA Enclosure Residential Box Apartment

“A Bandwidth Efficient LAN Architecture Providing

Measurable CapEx & OpEx Savings”


Property Site Plan and Splitter Locations


Communications Room for the entire complex


Initial 1x2 Split in the Communications Room


Site Distribution


NEMA Enclosure on Building

1x16

Passive

Optical

Splitter

Distribution

to

Apartments


NEMA Enclosure Components


Splitter Within NEMA Enclosure


Communications Box Within Apartment


Communications Box Layout


ONT Port Allocation Within Apartment


2 50 448

Some interesting numbers…

Federal Energy Tax Credit per

Apartment

Total Federal Energy Tax Credit for Park Square

Reduction in Heating and Cooling Energy

Consumption

Green / Energy Tax Incentives (IRS Codes 17D & 45L)


Successes

• Fully rented property

• Very few resident complaints

• Very few maintenance or trouble tickets

• Easy to manage

• Scalable for future expansion and added peripherals


Lessons Learned and Future Roadmap

“BECAUSE OF THE SUCCESS AND BENEFITS, WE WILL CONTINUE TO INSTALL

BROADBAND INFRASTRUCTURE TO ALL FUTURE COMMUNITIES”

“WILL EVALUATE INTEGRATED WIRELESS ROUTERS IN PON ONT VS ETHERNET ONLY”

“HOPE IS THAT THIS TECHNOLOGY AND INFRASTRUCTURE WILL EVENTUALLY ALLOW

US TO IMPLEMENT A FUTURE SMART SECURITY SOLUTION I.E. ONE KEY (FOB, PHONE, CARD, ETC.) THAT GRANTS ACCESS TO ALL AREAS WITH CONTROL/MANAGEMENT HANDLED BY A CLOUD SOFTWARE SOLUTION.”


Thank You!

PRIVATE AND CONFIDENTIAL © 2015 CommScope, Inc

http://www.zhone.com/

+

+ Dale Phillips

President, Mark-Taylor Residential

Scottsdale, AZ

1) Groupon 2) Yodel 3) Hivewyre 4) Theranos 5) Pyxl 6) Jobing.com 7) Workivia 8) LiveOps 9) Ion 10) Century

Link

0

375

1,609

3,635

6,961

6,104

5,472

4,570

1,761

584

0 0

1,000

0 189

1,434

2,939

5,039

7,370

5,785

4,979

3,622

646

60 0 Units

1,000 Units

2,000 Units

3,000 Units

4,000 Units

5,000 Units

6,000 Units

7,000 Units

8,000 Units

2009 2010 2011 2012 2013 2014 2015 2016* 2017* 2018* 2019* 2020*

Current Development Cycle (2009- Current) Multifamily Starts/Deliveries By Year

New Starts New Deliveries

San Travesia Opened

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Days After Opening

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Pro Forma Goal vs. Actual Leasing Pace

Pro Forma Gross Leases Actual Gross Leases


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Leasing Pace vs. Delivery

Units Delivered Pro Forma Gross Leases


$1,300

$1,350

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Rent Performance

Units Delivered Pro Forma Gross Leases

Pro Forma Rent:

$1,345

375 apartment homes

Built in 2010 by AMLI Residential

(2) 4/5 story mid-rise buildings wrapping a structured

parking garage

~14,000 sf ground floor retail

Overview

Wi-Fi throughout common areas

Cyber zone & resident conference room

Social hub & java stop

24-hour fitness zone

Two courtyard swimming pools

Stunning rooftop deck

Amenities

One of 1st in Austin with AT&T Uverse

One of 1st in Austin with AT&T Gigapower

300 Megs Time Warner

Direct lake access and boat docks

Direct access to 13 mile Hike & bike trail

UT shuttle and Cap Metro stop on-site

5 minutes to Downtown

Additional Community Features

What sets your

Community apart

from the

competition?

Has this project

defined future

projects?

Have you already, or

would you, do

anything differently?

Have you or Would you done anything differently?

What do you see as

the next “Must Have”

technology related

amenity?

blue ribbon panel: great communities - bbcmag.com · blue ribbon panel: great communities ... mdu...

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