eCommerce’s other 75 percentSolutions for Converting International Shoppers

Ralph Dangelmaier, CEO BlueSnap

Clint Reid, President, iGlobal Stores

Karen Webster, President, PYMNTS.com

1

A $4 Trillion Opportunity

Two part problem:

Enabling Cross-border Payments

Shipping & Logistics

Global Opportunity

75% of US Merchants are NOT set up to sell cross border

eCommerce only 7% of commerce, mCommerceis 7% of eCommerce

eCommerce is growing at 20% worldwide

“uSneaker”

Current ProfileEstablished, growing merchant since 2011

Strong sales in US & Canada

Missing opportunities in other countries❯ 92% abandonment from outside

the US & Canada ($10M lost sales due to lack of local checkout)

❯Losing 56% of sales because of surprising shipping fees

Goal

Increase sales

Go global with local checkout

Quickly & easily

“uSneaker” - Options

Two Options

Build it Yourself

Partner

Build it YourselfEstablish legal entity overseas

Need local acquiring bank & processor

Build checkout pages

❯ Accept local payment methods & currencies

❯ Present in Local languages

❯ Optimize for any device

Calculate & remit local taxes

Shipping, logistics, customs & duties

eLemonade

Lemonade Anyone?

“uSneaker” - Partner

Two Options

Build it Yourself

Partner

Build it Yourself Establish legal entity overseas

Need local acquiring bank & processor

Build checkout pages

Accept local payment methods & currencies

Present in Local languages

Optimize for any device

Calculate & remit local taxes

Shipping, logistics, customs & duties

Go global, quickly & easily

Partner to increase sales

Cross-border Payments

Localized Checkout Experience

Increase payment conversions with multiple acquiring banks

Ease of integration

Shipping & Logistics

Reduce cart abandonment

Reduce risk of unknown business costs

Compliance with government regulations

uSneaker goes live with “Cross

border as a Service”

Localized Experience in Germany

Localized Experience in China

BuyNow Checkout: Any device

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Cross Border as a Service

Dynamic hosted checkout pages in 180 countries, 30 languages, 60+ currencies, 110 payment types

Dynamically localized checkout experience for higher sales conversions

Optimized for any device

Smarter Gateway

BlueSnap Easy Integrations

3rd Party Integrations & Complimentary Services

Shopping Carts

Shipping & Taxes

Additional Integrations ❯ Conversion Optimization Tools, Purchase Social Sharing, Store-front & CMS

Integrations, Media Buying & Tracking, Payout partners and others

Business Tools❯ Complimentary services, such as shopping cart recovery and BI for eCommerce to

help merchants grow their business.

Robust eCommerce

tools

Catalog Support

Digital Distribution & License Key Management

BlueSnap is More than a Gateway

Dynamic Marketing Tools to increase order value

Flexible Subscription Engine

Intelligent Payment Routing

Partner to increase sales

Cross-border Payments

Localized Checkout Experience

Increase payment conversions with multiple acquiring banks

Ease of integration

Shipping & Logistics

Reduce cart abandonment

Reduce risk of unknown business costs

Compliance with government regulations

Why do eCommerce

companies need technology

and logic to sell

internationally?

eCommerce platforms are not

built for cross border logistics or

payments. So how do you

overcome that barrier?

There are hundreds of different eCommerce platforms, from

plug and play to custom builds.

They all have one thing in common: their efforts are focused

on US domestic sales and not cross border transactions.

iGlobal Stores and BlueSnap

Enhance Cross-Border eCommerce

Item

Restrictions

Billable

WeightsCountry

Localization

Fraud

Prevention

Landed

CostShipping

Services

Alerts and

Messaging

FX &

Payments

Shoes

Shipping (UPS

Duty on Men's Shoes, Leather (8%)

Disbursement Fee (11 GBP)

Prepayment Fee

VAT on Product (20%)

VAT on Shipping (20%)

VAT on Duty (20%)

VAT on Disbursement (20%)

Total

Landed Cost Intelligence$79.95

$44.95

$6.40

$18.33

$15.00

$15.99

$8.99

$1.28

$3.67

$194.55 USD

Note: Examples of

standard UPS charges.

1 US Dollar = 0.60 GBP

British Pound Sterling.

UPS UK Disbursement

Fee 11.00 GBP

minimum or 2.5%,

whichever is greater.

iGlobal Stores

Landed Cost

Calculation:

product+shipping+duty

and tax+front and

backend fees

£47.97

£26.97

£3.84

£11.00

£9.00

£9.59

£5.39

£0.77

£2.20

£116.73 GBP

RIP Service(Restricted International Products)

Control Restricted Products and Brands. The RIP service allows you to restrict

product by country, category, keyword, brand, sku and delivery method.

Whether you have complete data or not

WEIGHT

ASSIMILATION

Our proprietary, rules-driven weight

assimilation services help to ensure the most

accurate international shipping weights and

dimensions for all orders.

Hosted Checkout

Conclusion

Goals

Increase sales

Go Global with local checkout

Quickly & easily

Outcome

$3.2M increase in sales

Entered 30 new markets

Reduced cart abandonment over 30%

❯Localized Checkout Experience

❯Shipping & logistic integration