bluestreak agency introduction march 2009
Post on 19-Oct-2014
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DESCRIPTION
About Bluestreak:Bluestreak is a global technology company focused on delivering advanced marketing data solutions for interactive agencies and advertisers. Originally founded in 1999, Bluestreak is one of the few buy-side international ad management platforms available. In early 2003, UK-based Aegis Media set out to create Isobar, a truly global, full-service digital marketing network. In 2007, Aegis and Isobar acquired Bluestreak out of the understanding that technology and marketing data platforms would continue to play an increasingly important role in the evolution of interactive advertising. From an enterprise-class third party ad serving to rich media and search tracking to reporting and analytics, Bluestreak’s platform is organized to provide essential marketing information as simply and accurately as possible. For more information, please visit www.bluestreak.comTRANSCRIPT
Welcome to Bluestreak 5.0
Aegis Proprietary and Confidential
About Bluestreak
Enterprise-class third party ad serving platform
Founded in 1999 Reputation for platform’s power, ease of
use and commitment to customer service Ability to scale large programs for direct
clients and agencies Headquarters in Watertown, MA &
London, UK Global reach
Aegis Proprietary and Confidential
Supporting Leading Agencies and Advertisers
We are dedicated to buy-side solutions
Aegis Proprietary and Confidential
Delivering the Essentials
Ease of Use Campaign Insights
Relevant Data
Use in hours not days
Set-up wizards, templates
Automated uploads
Fits into your workflow
Cross-channel data
Powerful engine uploads
Real-time data Industry leading support
Reach and frequency
Campaign pacing
Custom marketing dashboard
Conversion attribution
Aegis Proprietary and Confidential
Making it Easier to Launch and Track Campaigns
We support your workflow requirements
Aegis Proprietary and Confidential
Unlocking Customer-level Insights
Better insights to drive media efficiency and effectiveness.
We aggregate and de-duplicate data
Aegis Proprietary and Confidential
Rich Media / Video
Rich media templates reduce errors
Aegis Proprietary and Confidential
Rich Media - Example
Reebok Campaign
Expandable video unit with up to six minutes of content
Developed for delivery to eight markets
Tracked engagement and interaction
Bluestreak’s Capability
Delivery across multiple markets
Support full creative freedom
Central contact available to troubleshoot
Aegis Proprietary and Confidential
Breaking Down the Search Silo
Aegis Proprietary and Confidential
Powerful, Robust Platform Integrates Data
Bluestreak tracks cross-channel information seamlessly: Campaign performance – Bluestreak creates value through
targeting and retargeting capabilities. By leveraging integrated search keyword, display, email and rich media tracking data, clients can learn more about the impact their advertising has through each customer interaction, direct action and sale. Bluestreak is an industry leader by providing advertisers to the most historical data available.
Data collection – Bluestreak’s conversion tags can capture up to 20 data points of information. This creates a competitive advantage for our customers to leverage more data granularity to better understand how users are interacting and behaving with your media.
Segment targeting – Bluestreak provides behavioral targeting capabilities. By dynamically serving content to specified segments, Bluestreak’s technology ensures the most relevant creative is delivered to maximize response.
Aegis Proprietary and Confidential
Bluestreak Reports
Standard Reporting – campaign and audience Reach and frequency Media overlap Audience segmentation Time lag to conversion Pacing
Enhanced Reporting Custom marketing dashboard Cross channel Conversion attribution
Aegis Proprietary and Confidential
Enhanced Insights: Campaign Dashboards
Campaign Dashboard
Audience
Publisher Performance
Creative Performance
Aegis Proprietary and Confidential
Example Attribution Reports: Using Insights to Develop Targeting Rules
• Consumer-level conversion, attribution and targeting information
Campaign Benchmarks, KPIs
Aegis Proprietary and Confidential
Summary and Next Steps
Cross-channel ad-servinga) Unified data platform for
tracking display, rich mediab) Same process for all campaignsc) Resources available to support
new campaigns and updates
Aegis Proprietary and Confidential
Top customer supporta) Live support: 24/7b) Dedicated account teamsc) Resources who understand
your needsd) Live Training
Actionable reporting and analyticsa) Real-time datab) Automated templatesc) Key performance metricsd) Visualization tools and
templates
Competitive pricinga) Cost efficientb) Partner with agency
remuneration
Fastest speed to launcha) Campaigns running 40%-60% faster than DCLKb) Keyword tracking at creative, placement and publisher leverc) Placement, creative and keywords in bulk uploads