bluetooth end-user perceptions
DESCRIPTION
Bluetooth End-User Perceptions. Jan ten Sythoff Wireless Program Manager. Methodology. 120 IT Network Managers interviewed (6/01-7/01) 40 interviews in each of Europe, Asia and US 50-50 interview split between large (1000+) companies and medium-size (200-1000) by no. of employees - PowerPoint PPT PresentationTRANSCRIPT
Bluetooth End-User Perceptions
Jan ten SythoffWireless Program Manager
Methodology• 120 IT Network Managers
interviewed (6/01-7/01)• 40 interviews in each of Europe,
Asia and US• 50-50 interview split between large
(1000+) companies and medium-size (200-1000) by no. of employees
• 25% of respondents had a WLAN installed
Key Findings• Most respondents had heard of
Bluetooth technology• Awareness was highest in Europe and
lowest in US• Two thirds of respondents described
Bluetooth as a Wireless LAN• Security is the biggest issue corporate
end-users have with the technology. Cost is not a significant issue
• Flexibility and Convenience and the key benefits of the technology
Key content
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Unprompted Brand Recall: Which Company do you most associate with Bluetooth?
Who would benefit from this report• This report is of value to anyone
involved with Bluetooth technology:– Product Managers– Developers– Resellers and Integrators– Brand Managers– Strategists– Consultants
