bluetrace, infographic
TRANSCRIPT
Wi-Fi AS A SERVICE IN 4 STEPS
business areas, shopping, edu, health, public, .…
ACCESS POINTS
SERVICES FOR YOUR CUSTOMER/VISITOR
1
Internet access;searching, shopping, mail,
chat, working, enjoying
2
MARKETING & INFORMATION TOOL
Newsletters, offers, tickets, discounts,
facebook, landingpage, ….
3
DATA: GROUP BEHAVIOUR
Can be used for analytics of bricks to improve your services or business rules
4
JOURNEY TIME
WHERE TRAFFIC AND PEOPLE COMEWE CAN DO THEANALYTICS!
BLUETRACE THE 2 DISCIPLINES
FROM DATA TO INSIGHTS TO MORE EFFECTIVENESS
Amsterdam, since 2010
and more, such as retail malls,smart city, public places, leisure, health institutes, universities...
Subsidiary of Moreless
International
In house development
Google Analytics = clicksBluetrace data = bricks
Traffic Retail Real estate
Wi-Fi networks as a service and for people counting, track & tracing
RETAIL VALUE: NON-PERSONAL INSIGHTS
TRAFFIC
Staff & attendance:- Dynamic Staff planning- Effective working hours- Performances- Based on number of visitors and shoptime per visitor
Heatmap:- Showing visiting time and frequency in 1 heatmap
Traffic:- Journey time- Counting- Movements- Destinations
Routing:- Footfall- Passing pedestrians- Shopvisitors- Dwelling time- % first time visitor, 2nd time etc….
Plotting:- Staff, visitors, security- Position of iBeacons
Zoning:- Intensity per location- Frequency of visits in zones- Visitors vs staff
Omni-Channel Engagement:- Free or paid Wi-Fi combined with marketing, survey, loyalty
Conversion:- Window, percentage of passing pedestrians that enter shop/mall/zone- But also for street, mall, city
Origin Destination:- Analyses, matric, showing routing from A to B etc
Groups get in
Servicelevel Buyersvs
non-buyers
How long When, what & how often
Routes
Groups pass byGroup insights
RETAIL VALUE: SHOP
Data Value per store
Insights create possibilities
Measure staff; training & planning
Loyalty
Sell, upsell, crosssell and more effective planning saves costs
Reward your customers for your own good
entrance vs exit
routing
securityopening hoursinfluencesm2 estimation
crowdsconversions distances
maintanance planning & costsfacility management
SHOPS
FROM DATA TO INSIGHTS TO MORE EFFECTIVENESS
BIG DATA CREATES VALUE
BIG DATACREATES
VALUE
Data collection
Insights as a service to your shop center
Free Wi-Fi = service & marketing
1
3
2
DATA IN 4 STEPS TO RESULTS
Access PointsBluetrace, Cisco, Aruba, Juniper, Belkin, Aerohive, a.o.
Non-personal Big Data storage
1
2
Analysing interpreting and and reporting Data
Stimulate business & growth
3
4
Ordening Big Data; collecting data, storaging data,
Dashboarding, insights,trends, prediction, learnings….Business Intelligence
Planning, staffing, routing& cost-efficiency, improving results
COUNTING MOVEMENTS