blurworkshop: pitching tips, process how-to's and a whole lot more - slides
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Slide from the recent blurWorkshop: Pitching Tips, Process How-to's and a whole lot more. If you're a blur Expert - join this Hangout to learn more about developing your pitching style even more. We'll take you through some of the biggest pitching pitfalls, give you some great tips to make your pitch stand out - and best of all - tell you how to find projects! Have questions? Join the live Hangout and ask them in our Q&A session.TRANSCRIPT
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Pitching Top 10s#blurHangout30 July 2014
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Our Process
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Pitching: Top tip #10
Get visual● this is not a business letter
● think of it as a presentation of what you can do,
not a proposal document.
● don’t screenshot your website and dress it up as a
presentation
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Pitching: Top tip #9
Don’t get Stuck!Don’t keep submitting the same thing and wonder why you’re not getting anywhere
● Feedback
● Try different things that work for you
● Ask for examples
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Pitching: Top tip #8
Get back to basics● Check and double-check your spelling and
grammar
● Text layout - bolds, underline, size, type
● Balance your text and your images
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Pitching: Top tip #7
Budget & Timeline breakdown
● Always include a breakdown
● Don’t itemise the blur Margin: demonstrate that the
gross budget includes blur Margin
● Budget is a GUIDE price
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Pitching: Top tip #6
Contact and Contract information
● Don’t include a NDA or contract
● The Statement of Work is your contract
● Don’t include your contact information
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Pitching: Top tip #5
We’re a great fit because….● Case studies that suit their audience
● Demonstrate your have experience in their industry /
requirement
● Identify the key messages that the customer needs to
broadcast
VS
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Pitching: Top tip #4
Make it ALL about the customer
● Understand the customer’s audience
○ Eg. You’d pitch differently for an enterprise
business, as you would for a small business
○ Corner shop vs UK Banking Group
● Understand their industry
● Understand their competitors
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Pitching: Top tip #3
TAILOR your pitch
● Don’t make it generic and impersonal
● Don’t worry about how many are pitching - we’re
looking for quality - not quantity
● Don’t use screenshots from your website
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Pitching: Top tip #2
Use our guides, tutorials, Hangouts
● Support Page, YouTube Channel
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Pitching: Top tip #1
Speak to us!
● Social Media● [email protected] = Customer Success● [email protected] = Exchange Support● Call us!
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www.blurgroup.com