bmbt workshop #7a - "marketing & promotion"

# 7A – MARKETING, # 7A – MARKETING, PROMOTIONPROMOTION

Marketing is not SalesMarketing is not Sales ““Biggest Bang For Your Biggest Bang For Your

Buck”Buck” Freebies are BestFreebies are Best Multipliers and FeedersMultipliers and Feeders Learn to NetworkLearn to Network Branding and ImagingBranding and Imaging Co operativesCo operatives Marketing MaterialsMarketing Materials Customer ServiceCustomer Service

MARKETING IS THE ART MARKETING IS THE ART OF REACHING YOUR OF REACHING YOUR

AUDIENCEAUDIENCE

““Some believe Some believe that that

‘marketing’ is ‘marketing’ is the greatest art the greatest art

form of the form of the modern era.”modern era.”

MARKETING HITS MARKETING HITS TARGETSTARGETS

FOUR MARKETING P’SFOUR MARKETING P’S

PRACTICALLY FROM PRACTICALLY FROM BIRTHBIRTH

TONS OF COMPETITIONTONS OF COMPETITION

.. AND CREATING .. AND CREATING DEMAND!DEMAND!

MARKETING IS MARKETING IS NOTNOT SALES SALES

““Job Offer : Marketing. Job Offer : Marketing. Must have own car and Must have own car and

good personality. good personality. Commission based. Commission based.

Apply…..”Apply…..”

MARKETING MARKETING Packaging a product or servicePackaging a product or service Branding, making it quickly Branding, making it quickly

recognizable and memorablerecognizable and memorable Colors, designs, logos, displaysColors, designs, logos, displays Advertising Advertising Promotion, getting knownPromotion, getting known Building networksBuilding networks Social media, web promotionSocial media, web promotion Makes selling easierMakes selling easier

SALES SALES DeliveringDelivering on marketing ideas on marketing ideas Getting orders, Securing contractsGetting orders, Securing contracts Selling, generating revenuesSelling, generating revenues Building a sales teamBuilding a sales team Setting up distributors, Setting up distributors,

representativesrepresentatives Getting shelf space (retail)Getting shelf space (retail) Any activities that directly Any activities that directly generate $$$$$$$$$generate $$$$$$$$$

LET’S BE CLEAR LET’S BE CLEAR MarketingMarketing

comes before comes before salessales

Marketing is the Marketing is the creative, creative, outreach, outreach, awareness awareness building partbuilding part

Marketing Marketing targets your targets your marketmarket

SalesSales brings brings business through business through the doorthe door

Sales uses the Sales uses the tools developed tools developed in marketingin marketing

Sales creates Sales creates cash flowcash flow

Cash flow is Cash flow is lifeblood lifeblood

KNOW YOUR AUDIENCE KNOW YOUR AUDIENCE

““50% of my 50% of my advertising advertising

investment is investment is completely wasted. completely wasted.

Unfortunately, I Unfortunately, I don’t know which don’t know which

50%!”50%!”

GET TO KNOW CLIENTS GET TO KNOW CLIENTS Put yourself in customers’ Put yourself in customers’

shoesshoes Your own opinion does NOT Your own opinion does NOT

matter. You are NOT the matter. You are NOT the buyer.buyer.

Good marketing provides Good marketing provides customer with choicescustomer with choices

Strive for repeat clientsStrive for repeat clients Identify their needsIdentify their needs Act on your market researchAct on your market research

ALWAYS THINK OF THE ALWAYS THINK OF THE MESSAGE, AND IMPACTMESSAGE, AND IMPACT

““Where’s the Beef ?!”Where’s the Beef ?!”

Best ad, worst ad Best ad, worst ad EVEREVER

BRANDING…BRANDING……MAKE A STATEMENT…MAKE A STATEMENT

BRAND LOYALTYBRAND LOYALTY

IDENTIFIABLEIDENTIFIABLE

GUERILLA MARKETINGGUERILLA MARKETING

MORE GUERILLA….MORE GUERILLA….

ELEMENTS OF ELEMENTS OF MARKETING MARKETING

AWARENESSAWARENESS. Get the market to . Get the market to know you. Don’t be shy to hype know you. Don’t be shy to hype successes.successes.

CREDIBILITYCREDIBILITY. Establish that you . Establish that you can do / deliver, what you say can do / deliver, what you say you canyou can

IMAGEIMAGE. Make yourself . Make yourself recognizablerecognizable

CONTINUITYCONTINUITY. Let people know . Let people know you are ‘still here’, ‘here to stay’you are ‘still here’, ‘here to stay’

NETWORKING, ETCNETWORKING, ETC. keep . keep generating new leads, interest, generating new leads, interest, multipliers multipliers

MARKETING VS MARKETING VS PROMOTIONPROMOTION

IT’S ALL ABOUT IT’S ALL ABOUT PEOPLEPEOPLE

BUSINESS IS ‘PEOPLE’ BUSINESS IS ‘PEOPLE’

Understand people, understand how Understand people, understand how to reach themto reach them

Know your audience…everything Know your audience…everything about themabout them

Focus down…not selling to everyoneFocus down…not selling to everyone Recognize their needsRecognize their needs Use opportunities to ‘advance your Use opportunities to ‘advance your

cause’cause’ Be a little shameless in your efforts Be a little shameless in your efforts

WHAT TRIGGERS PEOPLE? WHAT TRIGGERS PEOPLE? Filling a needFilling a need GreedGreed Recognition of a Recognition of a

good good idea/businessidea/business

FlatteryFlattery Pride, egoPride, ego Price, bargainsPrice, bargains Choices Choices

A simple ‘rule of A simple ‘rule of thumb’thumb’

Everyone acts out Everyone acts out of their own self of their own self interest… not yours, interest… not yours, but theirsbut theirs

If it makes them If it makes them feel good, feel feel good, feel right, feel fulfilled, right, feel fulfilled, they will act. they will act.

WHAT OTHERS THINK WHAT OTHERS THINK AND SAY ABOUT YOUAND SAY ABOUT YOU

PROMOTION IS….PROMOTION IS….

PROMOTING YOURSELF, PROMOTING YOURSELF, TOO!TOO!

PROMOTING YOURSELF, PROMOTING YOURSELF, TOO! TOO!

YOU ARE YOUR BUSINESS.YOU ARE YOUR BUSINESS.

“PLAYACTING” YOUR ROLE?

REMEMBER -REMEMBER - YOU ARE IN YOU ARE IN THE THE “CREATION”“CREATION”

BUSINESSBUSINESS

bmbt workshop #7a - "marketing & promotion"

Business