ON SUSTAINABLE MOBILITY

Page 2

MEGATRENDS WITH IMPACT ON MOBILITY DEMAND AND MOBILITY PATTERNS.

Urbanization &

Globalization

Car sharing

and per

usage

models

Multimodal

services

Intelligent

parking

solutions

E-Mobility

Sustainable

BusinessConnectivity

Regulation&

Sustainability

Convenience

Preference

Change

Individualization

Demographic

Change

CHANGING APPROACH TO BUSINESS AND URBAN MOBILITY

…new

chances

and risks

for

traditional

car

business

project i. MOBILITY OF THE FUTURE.

In 2007, the BMW Group launched project i in response to global trends such as climate change,

urbanization and dwindling resources.

This is designed to develop strategies for long-term sustainable transportation, and involves setting up a

think-tank of influential thinkers from all areas of the company incorporating external experts.

MOBINET

Spurwechselassistent

CAR USAGE OF YOUNG ADULTS (20-29) AS DRIVER OR PASSENGER IS DECREASING, OR AT LEAST STAGNATING.

0

10

20

30

40

50

60

70

80

1970 1975 1980 1985 1990 1995 2000 2005 2010

Pkw

-Km

/ m

ob

iler P

ers

on

un

d T

ag

US

DE

FR

NO

GB

JP

Source: ífmo Analytics of NTS

Car

mile

age

(Km

) pe

r m

obile

per

son

and

day

Page 10

CUSTOMERS RETHINK OWNERSHIP.

Personal vehicle ownership

“I can‟t afford that car –

it belongs to the bank.”

Cash purchase

1970s

Personal vehicle use

“Leasing gives me greater flexibility, plus

I can get everything from one source.”

Leasing

Financing

today

Access to mobility

“I want to be able to use the right vehicle

when I need to.”

Usage

2020

BMW MARKET RESEARCH RESULTS-SUCCESSFUL MOBILITY IS DEFINED BY 5 KEY-CRITERIA.

… convenient

… fast

… barrier-free

… reliable

Mobility means getting from A to B in a way that is …

„I don„t want to lose time on the way from A to B, I

want to be as fast as possible.“

„The ideal is to reach the destination without any

barriers or disturbance.“

„It is essential that I reach my destination on time so

that I keep all my appointments.“

„It is important to me to be as efficient as

possible – also regarding the costs.“

… economic

„It should be easy and comfortable and it

shouldn„t cause any stress.“

Central criteria that are essential for Urban Mobility Solutions.

Page 12

Thema, Abteilung, Datum

AREAS OF BMW SUSTAINABLE MOBILITY – ALL CAR USER, WITH AND WITHOUT CAR, FOCUS ON USER IN URBAN AREAS.

Car-enabled

Mobility

BMW and MINI

Drivers

Automobile User

Mobile User

Car-related

Mobility

Car-independent

Mobility

Electric MegaCity

Vehicle

Page 11

CarSharing

ParkSharing

Park & ChargePark & Ride

Intermodal

mobility

Seite 13

THE ACCESS TO A HIGH DENSITY OF PARKING SPACES IN URBAN AREAS IS A STRATEGIC ENABLER FOR FUTURE INTERMODAL CONCEPTS.

Hotel

E

Valet

Parking

Valet

E E

E

P@mH

1UG

Quartier

E1UG

E On streetE

Shopping

E

Company E

Electricity

Valet

Airport

E

Access System as important part of the parking business.

Car Customers

Parking Services

Car Sharing

BBK, VD, 12.01.2012

PARKING GARAGES WILL BECOME AN IMPORTANT PART OF INTERMODAL MOBILITY CHAINS; CONVENIENT, FAST, BARRIER FREE, RELIABLE AND ECONOMIC .

Mobile customer sales

MotorcyclesTrains & tubes

Pedelecs / bikesTaxis

Buses

EV charging

Pedestrians

&

Mobility Hub

Parking Garage

as sustainable

Service Center

New Online Parking

Services

CarSharing

BMW GROUP JOINED GPC AS PART OF ITS HOLISTIC SUSTAINABILITY COMMITMENT.