The prices of BMW Group are based on a differentiated strategy. This means that they charge extra for premium quality. This difference in prices is due to each cars different engine size, gear levels, fuel consumption, sports version.Pricing StrategyThe pricing strategy that the BMW Group adopts is based on several key trends. One most important trend of BMW is labeled as premium-tization.Premium-tization trend of BMW causes polarization of markets. This trend triggers the consumers to demand and pay much higher prices for the perceived quality.

Factors that affect the prices of the BMW products Prices of raw materials: steel, oil, energy, precious metals( i.e. platinum, palladium and rhodium), non-ferrous metals(i.e. aluminum, copper and lead), plastics Prices of international used car markets Customer behavior

Buyers interested in a newBMWwill start paying a bit more for their Ultimate Driving Machines, beginning yesterday. The Munich, Germany-based manufacturer has announced price hikes across nearly its entire range, covering model years 2013 and 2014, that will sting higher-end customers in particular.

ModelPrice 2013Change

BMW 1 Series31,500 - 48,250 $300 $

BMW 3 Series Convertible47,900 - 61,000 $300 $

BMW 3 Series Coupe38,700 - 52,100 $-

BMW 3 Series Sedan32,550 - 45,150 $-

BMW 5 Series47,800 - 65,000 $

BMW 5 Series Grand Turismo58,000 - 70,100 $200 $

BMW 6 Series74,900 - 96,700 $500 $

BMW 6 Series Gran Coupe76,500 - 90, 200 $500 $

BMW 7 Series93,500 - 140,700 $-

BMW ActiveHybrid 349,650 $-

BMW ActiveHybrid 561,400 $-

BMW ActiveHybrid 784,300 $-

BMW Alpina B7128,100 - 135,000 $-

BMW M360,100 - 69,050 $300 $

BMW M590,200 $2,000 $

BMW M6108,350 - 114,650 $2,000 $

BMW X130,800 - 38,600 $100 $

BMW X338,850 - 43,950 $200 $

BMW X547,500 - 64,200 $-

BMW X5 M88,850 $-

BMW X659,800 - 70,400 $1,000 $

BMW X6 M92,900 $1,000 $

BMW Z447,350 - 64,200 $1,000 $

Prices in 2011 and the change in prices in 2012

MSRP manufacturers suggested retail price

BMW vs. Tesla