bni embarcadero | direct mail by hand
TRANSCRIPT
Real People. Real Pens.
A Marketing Makeover Power Team Member
Real People. Real Pens.
Handwritten…LettersEnvelopesPost-it notes Event invitationsPostcards…and more
Handwritten ROI & Loyalty
Letters get opened and read Customers feel “Finally, a company that
knows who I am – who treats me like a person”
Demonstrates a high level of service in your business
Appeals to affluent consumers = High Lifetime Customer Value
Engages psychological obligation to respond
What we do
Real People with Real Pens Letters, envelopes, post it’s, postcards,
corporate invitations, follow ups It’s really handwritten
Client: Non-Profit in San FranciscoProject: Fundraising letter with
6 different messagesResponse: 6.75% to date
What we do
Real People with Real Pens Letters, envelopes, post it’s, postcards,
corporate invitations, follow ups It’s really handwritten
Client: Non-Profit in San FranciscoProject: Fundraising letter with
6 different messagesResponse: 6.75% to date
James Donovan1418 Noe St.San Francisco, CA 94110
Client: Las Vegas Marketing Co.Project: Event Invitation to high net
worth individualsResponse: Event “sold out”
Before
Client: Las Vegas Marketing Co.Project: Event Invitation to high net
worth individualsResponse: Event “sold out”
After
Client: Real Estate InvestorProject: Find Motivated SellersResponse: 10% to 20% on avg.
Capabilities & Facts
Current Monthly Volume: 20,000 Capacity: 200,000+ per month Real Stamps NO FONTS, NO TONER, NO POSTAGE
METERS
Real People. Real Pens.
Target Clients
Direct Marketing Managers (Ad Agencies & Mkt’g Co’s)
Direct Mail Vendors/Consultants Non-profit organizations & Foundations Market research firms
Characteristics Use direct mail – 5000 to 100,000+ pieces/mo Want higher response rate Handwritten – have used or want to use
Don’t need to be “sold” on handwritten