Succeeding with LinkedIn Board Member ConnectWebcast

Agenda

Nonprofits on LinkedIn

Background on why LinkedIn created this program

A few actions to take on LinkedIn today

Using the Board Connect Program toolkit

Volunteer Marketplace and Board Postings

Success Stories

Audience Q&A

What is LinkedIn?

LinkedIn connects talent with opportunity at massive scale.

LinkedIn and Nonprofits

Are Nonprofits on LinkedIn?

To date…..

Over 5 million nonprofit professionals

From over 180,000 nonprofit organization

Representing 205 countries

What is LinkedIn Board Member Connect?

LinkedIn Board Member Connect is a program that helps nonprofit leaders

find high quality board members.

Why did LinkedIn decide to start this program?

Recruiting Solutions

Nonprofits have enormous need and difficulty recruiting high quality Board Members• 2 Million (approx) board seats need to be filled annually; • Skill based selection is emerging as a central piece of recruitment

There is significant interest the professional community to serve on nonprofit Boards • 78% of professionals would like to join a nonprofit board• Serving on a board is a powerful way for professionals to develop their identity and impact

Your network is the most effective channel for Board Member recruitment • 74% of board members are responsible for recruiting new board members• 90% of board recruitment is done through personal and professional contacts

Current State

Sources: Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research. LinkedIn Nonprofit research May 2012

Board Recruitment is a large marketplace run solely on relationship based outreach

LinkedIn connects talent with opportunity at massive scale.

What if you could use our platform to find your next board member?

Leveraging your existing networkand, reaching beyond your network

Getting Started

1. Complete your LinkedIn profile

2. Connect with existing board members

3. Establish your nonprofit’s LinkedIn Company Page

3 things you should do TODAY!

Profile picture

Summary & skill set

Education

Volunteer Experience & Causes

Detailed work experience for at least 3 recent positions

Step 1: Improve your LinkedIn Profile

Volunteer and board aspirations on profile

Your Connections

Your 3rd degree Connections

Your 2nd degree Connections

Connect with… Board members Staff Donors Volunteers

Out of Network

YOU

OON

Step 2: Connect with Existing Board Members

645

110,000

1st Degree

2nd Degree

3rd Degree

4,000,000

Why connections matter…especially with your board

Redundant Connections

Connect with disparate groups through your board

InMap (http://inmaps.linkedinlabs.com/)

1. Create your nonprofit’s company page2. Add an image, logo & short

description3. Encourage your board members &

supporters to follow you

4. Use updates to communicate with your board members & supporters

Step 3: Establish your Nonprofit’s Company Page

1. Complete your LinkedIn profile

2. Connect with existing board members

3. Establish your nonprofit’s LinkedIn Company Page

Recap: 3 actions to take TODAY!

LinkedIn Board Member Connect Program

LinkedIn Confidential ©2013 All Rights Reserved

LinkedIn Board Member Connect

Talent Finder

1. Search with Premium facets and enhanced profile visibility

2. Reach potential matches by connecting via InMail, Introductions

3. Assess potential fit using profile data and network information

Making the right match with Talent Finder

LinkedIn Confidential ©2013 All Rights Reserved

Advanced Search

The key to finding great talent! Once you build your profile and begin building your network, LinkedIn provides an easy to use search tool that lets you find and connect with the right individuals.

Basic Facets

Location

Title

Education

Company

Industry

Advanced Facets

Groups

Years of Experience

Job Function

Company Size

And more…

28

Advanced Search

Premium search facets

Management tools

One click InMail

Full names and profiles for 3rd degree

InMail field to personalize

1. Target, target, target. Look for members who:– Seem engaged on LinkedIn (full profiles, sharing content, etc)– Indicate some interest in nonprofit world (skills, volunteer experience, etc)– Have commonalities with you / other leadership members

2. Make the first InMail short, personal and actionable. – Less effective: I’d like to connect with you on LinkedIn to talk to you about an idea– More effective: I am writing to see if you are open to a conversation about joining

a local school board. From LinkedIn, I see that we both know Bob Brown, Eliza Bennett and that you are passionate about education reform. Let me know if you have 15 minutes for a chat.

3. Communicate a point of difference.– Less effective: ‘a local school board’– More effective: ‘the board of our school, which is piloting a new model for digital

learning’

Top 3 InMail Tips

Board Member Connect Group

Ask… questions of other program members and LinkedIn staff

Share… stories, experiences, and tips

Connect… with other members to build out your network

Join… the Board Member Connect LinkedIn Group

Board Member Postingin the Volunteer Marketplace

Brand New… LinkedIn’s Volunteer Marketplace

Free Trial… Board Postings in the Volunteer Marketplace

Success Stories

BERKELEY FOOD AND HOUSING PROJECTCASE STUDY

Challenge: Berkeley Food and Housing Project provides housing and food programs to the homeless. They wanted to find an architect who could advise on affordable housing and commercial tenant improvement issues. Search criteria included:

– Local: within 10-25 miles of Berkeley, CA– Skilled: Architect with land use, urban development experience– Diverse: Young or mid-career professional / female

Solution: Board member was recruited in less than two months.– Reviewed top profiles in-depth and circulated for board input.– Sent 20 InMails for a variety of board profiles; one InMail was

targeted at the architect role to which the candidate responded enthusiastically.

– Met individually, then with the board and toured the agency. – Elected onto the board within 2 months of the initial InMail.

“We would have never known each other without LinkedIn – she didn’t know our organization and we didn’t know she was looking for a board.”

Terrie LightExecutive Director

Next Steps

1. We will send you a Thank You email with a link to sign-up for Talent Finder and a link to your exclusive Board Member Connect Group This will go to the email you used when signing onto webex

2. Please use the link provided to sign up for Talent Finder since it has the promotion code embedded in it.– Please do not share this link

3. During the Talent Finder registration process, we will ask for your credit card information. – You will not be charged anything. This is a system formality.– You will be defaulted to sign up for the middle offer, Talent Finder

4. Once you have signed up for Talent Finder, be sure to sign into the Board Member Connect Group.

What should you do now?

Select Talent Finder Annual - when you click on promotion link

Credit Card Page- YOU WILL NOT BE CHARGED

Start using it! Don’t wait for your next board meeting’s agenda item – find potential board members today

– Just one Talent Finder subscription per organization (usually the Executive Director or Board Chair)

– Identifying a potential board member is the first step in recruitment.

Take advantage of LinkedIn and BoardSource resources – BoardSource Board Recruitment Center– LinkedIn for Nonprofits Resources: http://nonprofit.linkedin.com/– LinkedIn for Good Slideshare: http://www.slideshare.net/LinkedinforGood– Board Member Connect Group on LinkedIn– LinkedIn for Good on Twitter: https://twitter.com/LinkedIn4Good

Some parting words…

nonprofit.linkedin.com

Q & A