April 2019

BOARD OF DIRECTORS MEETING

PRESIDENT & CEOREPORT

BY THE NUMBERS – PARTNER INVESTMENTS

OCTOBER-FEBRUARYFY 18/19

MARCHFY 18/19

YTD TOTAL FY 18/19

YTD TOTAL FY 17/18

REVENUE $137,666 $40,023 $177,689 $46,280

IN-KIND $299,293 $9,337 $308,630 $218,862

CO-OP

MARKETING$298,725 $171,550 $470,275 $497,615

FY 18/19 PRIVATE FUNDS $956,593 $762,757

PRELIMINARY REPORTING

TDT COLLECTIONS YEAR OVER YEAR

Sources: Osceola County Tax Collector

$4,217,688

$4,411,772

$5,111,994

$5,201,817

$5,319,120

$2,000,000

$2,500,000

$3,000,000

$3,500,000

$4,000,000

$4,500,000

$5,000,000

$5,500,000

$6,000,000

$6,500,000

$7,000,000

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT

2018/19 2017/18 2016/17 2015/16 2014/15

Source: Osceola County TDC

BY THE NUMBERS: MONTHLY TDT COLLECTIONS

Sources: Osceola County Tax Collector

February TDT Collections increased ($5.3M vs. $4.9M) 6.76% YOY

Hotel/Motel, 44.5%

RV Park/Campgrounds,

0.5%

Timeshare, 4.3%

Vacation Homes, 50.7%

BY THE NUMBERS: YTD TDT COLLECTIONS

Sources: EK Research Department

YTD TDT Collections increased ($24.2M vs. $23.4M) 3.33% YOY

Hotel/Motel, 47.0%

Timeshares, 3.3%RV Parks/ Campgrounds, 1.0%

Vacation Homes, 48.8%

Destination Health Indicators

FEB 2019 HOTEL/MOTELY/Y PERCENT

CHANGEVACATION

HOMEY/Y PERCENT

CHANGE

OCCUPANCY 73.0% -4.1% 74.4% 28.1%

ADR $101.61 1.4% $321.06 32.1%

REVPAR $74.21 -2.8% $239.01 69.2%

Sources: Smith Travel Research, AirDNA

BUSINESS APPLICATIONSAND INSIGHTS

• Completed

• Dec. 31: RFP Distribution

• Jan. 22: Selection

• In Progress

• Feb.-May: Discovery

• Research Review

• Production SWOT

• Board Interviews and Surveys

• Partner Satisfaction

• Upcoming

• May 17: Board Retreat

• June 21: Board Approval

• Sept. 2: Submission to County

• Oct. 1: Launch

STRATEGIC PLANNING

• California Consumer Privacy Act

• Takes effect Jan. 1, 2020

• Similar requirements as GDPR

• Actions Taken

• Summary list of data processor categories for any personal data download requests

• Revision date and toll-free number on experiencekissimmee.com/privacy

• Annual privacy policy update and notification

• Compliant as of March 8, 2019

PRIVACY AND DATA PROTECTION

INDUSTRY PARTNERRELATIONS

BY THE NUMBERS: INDUSTRY PARTNERS

Out of Business

(as of March 31)

1 Partner

CATEGORY PARTNERS

Places to Stay 221

Things to Do 178

Dining 183

Meeting Services 201

Shopping 27

Sports Facilities 11

Transportation 65

Visitor Services 4

TOTAL 890

NEW PARTNERS

NEW PARTNERS

Destination Transportation Getting Around

Enzo’s Hideaway & Tunnel Bar Dining

Maria & Enzo’s Ristorante Dining

The Edison Dining

POP-UP NETWORKING

Regal Oaks Bar & Grill

30 Attendees

PARTNERNET TRAINING

INTERNATIONAL &DOMESTIC SALES

SALES MISSION

Colombia – March 4 - 8, 2019

• Experience Kissimmee visited Medellin and Bogota

• Industry Partners that joined Deconova Vacation Homes, Tuscana Resort and Encore Resort at Reunion

• Visit USA Mission was also conducted,

visiting Bucaramanga, Cali, Medellin and Barranquilla

• 400+ travel agents trained

SALES MISSION

United Kingdom - March 18 - 22

• EK’s own London and Dublin Sales Mission

• Industry Partners participating:

o Omni Orlando Resort at ChampionsGate

o Clarion Suites Maingate

o CLC Regal Oaks

o Seralago Hotel & Suites Main Gate East

• A full week of sales calls and trainings in London &

Ireland

SALES MISSION

China - March 11 - 23

• Brand USA China Sales Mission in Beijing, Shanghai &

Guangzhou

• Met with key travel trade senior executives, product

managers, and operation managers during B2B sessions

and networking events

TRADE SHOW

Active America China in Anchorage, AK - March 26 - 28

• The only show in North America dedicated to building inbound

Chinese tourism

• 30 one-on-one appointments

• Sponsored breakfast which included a destination presentation

FAMS

March 13 - 22, 2019 – First ever Brazilian Mega FAM

• In partnership with Brand USA and Copa Airlines

• Multi-destination familiarization trip to the US

• Hosted 67 travel agents and 10 tour operators from

various regions of Brazil

• After traveling through one of the five destinations on

the itinerary, the agents gathered for the grand finale

celebration in Kissimmee, Florida

SOCIAL MEDIA

EXECUTIVE SUMMARY

• Facebook: Traffic is up +5% from March 2018 due to more effective ads.

• Instagram: Our Instagram following is growing considerably, adding another +3% this month.

EXECUTIVE SUMMARY

• Pinterest: Monthly viewers on Pinterest has remained steady.

• Twitter: This channel has been effective for promoting events, especially this month’s Epcot International Flower Festival.

SOCIAL TRAFFIC

BLOG

FACEBOOK

INSTAGRAM

PINTEREST

TWITTER

COMPETITOR LANDSCAPE

COMMUNICATIONS

PR EFFORTS

• Press Release:

• Experience Kissimmee Highlights Tourism’s Leading Women

• Kissimmee’s Endless Season of Sun

• Media FAMs

• Kissimmee Roots

• Julie and Russ Campbell, Herald Bulletin

• Suz Pisano, Nightwire

• Media Mentions in March: 20

• USA: 11

• Canada: 3

• Columbia: 2

• Argentina: 2

• Brazil: 1

• Bolivia: 1

TOP ARTICLES

Plan a Fun Florida Family Trip to

Kissimmee

• Outlet: Toronto Sun

• Market: Canada

• Digital Edition: 1.3M

• Print: 1M

Kissimmee is Final Stop of the First

MegaFam of Brand USA

• Outlet: Brazilturis

• Market: Brazil

• UMV: 6.6K

Spring Break Fun for Teens in Central

Florida

• Outlet: Chicago Parent

• Market: USA

• UMV: 131K

• Print: 90K

MEETING SALES

MEETING SALES SUCCESS

MARCH 2018

Leads Sent Requested Rooms

124 94,823

MARCH 2019

Leads Sent Requested Rooms YOY Leads Sent

133 134,905 7%

FISCAL YTD 2017/2018

Leads Booked Contracted Rooms

239 113,544

FISCAL YTD 2018/2019

Leads Booked Contracted Rooms YOY Leads Booked

260 218,237 9%

MEETING SALES SUCCESS

Contracted Rooms

Fiscal YTD 2017/2018 Fiscal YTD 2018/2019

113,544 218,237

Requested Rooms

March 2018 March 2019

94,823 134,905

42% Increase in

Requested Rooms YOY!

92% Increase in

Contracted Rooms YOY!

No change from last month

FUTURE MEETINGS BOOKED

2024 2025 2026 2027 Total

Booked Meetings 3 5 3 1 12

Contracted Room Nights 5,094 12,155 11,721 3,246 32,216

Booked through Incentive Beyond September 30, 2024

April 2021 & 2022

Florida General Baptist

Convention

Embassy Suites Lake Buena

Vista South

2,262 Total Room Nights

March 2020

The Spring Needlepoint Show

Embassy Suites Lake Buena Vista South

1,200 Total Room NightsMay 2020

MCG Health Client Forum

Omni Orlando ChampionsGate

2,630 Total Room Nights

SALES ACTIVITIES

• March 3-7, 2019

• Atlanta, GA

• 200 planners; Over 50 planner meetings

• Sponsored conference app and prizes for game

• 3 partners participated in social media game giveaways

• March 12-15, 2019

• Las Vegas, NV

• 650 attendees; 24 one-one-one appointments

• 17 potential RFPs through 2023

• Sponsored Business Showcase –destination presentation

• 7 partners participated in raffle prize package

• March 27, 2019

• Disney Springs

• Approximately 50 attendees; 3 venues

SPORTS DEVELOPMENT

January 29 - February 3, 2019

• Inaugural event

• Top 80 Anglers in the world

• 1,735 room nights

• 1,102,254 total live stream views

• 1,265,767 total site visits

• 18,842,997 total minutes viewed

• 2-hour television show to air on the

Discovery Channel in the fall

MAJOR LEAGUE FISHING

February 7-10, 2019

• 170 anglers

• 1,784 total room nights

• 479,388 Facebook video views

• 2,201,714 total reach on Facebook

• 175,242 impressions on Twitter

• Television show to air on NBC Sports and

internationally through Matchroom Sports

and World Fishing Network

FISHING LEAGUE WORLDWIDE

• The Kissimmee Sports Commission

renewed their contract with All Star Boxing,

Inc.

• All Star Boxing hosted their first of six

events for the year on February 22, 2019

• Each boxing event is broadcasted by the

Boxeo Telemundo Ford Program

• According to Nielson Ratings, All Star

Boxing is the #1 rated Hispanic boxing

program on television averaging 528,000

viewers per show

ALL STAR BOXING

February 27 - March 1, 2019

• 11 Event Rights Holders attended key

sports facilities in Osceola County

• The FAM culminated in a hospitality suite at

the Magic vs Golden State game

SPORTS FAM

KEYUPCOMING EVENTS

• April 15 - 17 Christian Management Conference Association, Greenville, SC

• April 16 - 19 FSAE Executive Sponsored Luncheon with Partners, Tallahassee, FL

• April 29 – May 3 EK Military Reunion & YMRC FAM, Kissimmee, FL

• May 7- 10 ConferenceDirect CDX19 Spring, Kansas City, MO, Chicago, IL

• May 8 Kissimmee Cares Golf Classic, Falcon’s Fire Golf Course

• May 15 Town Hall and Sample the Springs, Disney Springs