Enrollment & Student Services Office of Admissions

Traditional Student Recruitment

Board of Trustees Meeting

February 23, 1999

ADMISSION RECRUITMENT STAFF

• William Russell, Dean– Enrollment and Student Services

• Gaby Boeckermann– Director of Admissions

• Jodi Rinehart, Admission Representative

• Leslie Robinson, Admission Representative

• Linda Romero, Admission Representative

Attendance Patterns

• Wide spectrum of educational levels

• Age ranges (18-?)

• Goal orientations

• Economic capabilities

• Home life responsibilities

Academic program offerings & services must be as diverse as our

clientele.

PAST PRACTICE

• Centered around recent high school graduates (tend to enroll for full-time credit load.) _____% and ______% headcount

• Other segments: – ______% credit hour / ______% headcount

WHOM DO WE SERVE?

H ig h S ch oo lD irec t-C o lleg e

A d u lt S top -O u tR e-E n try

O u treach

F ou r Tran s it ionG rou p s

I. High School - Direct - College

• First Generation

• Honors

• Special Needs

• Parents

• PSEO

• Tech-Prep

II. Adult Learner• Life-long learning• Professional to better-

skilled• Unemployed/

Underemployed• Agency referrals

(BVR, YWCA, TRIO)• Employment & Training• Homemakers

III. Stop-Out/Re-entry• Transfer

• International students

• High school grads who have never attended college

• Non-high school students

IV. OUTREACH• Middle Schoolers

High School - Direct - CollegeHOW DO WE SERVE?

Service Area - Hamilton County

Public Private Parochial

Hamilton

County

Schools

Varying achievement and commitment levels.

Public High Schools (34)

• First generation• Widest combination of demographic considerations

– Income levels

– Minorities - diverse population

Recruitment emphasis (cont’d)• Career Counseling - exploring options

• Remediation - access to testing/placement

• Co-op/Clinical - validates career choice– leads to lucrative employment – placement rate of 96%

• Parental Support – Weekly, on-campus College Information Sessions– Annual Parent/Student Night – Direct mail - ACT (EOS)

Recruitment emphasis (cont.d)• Financial Aid & Scholarships

– Affordable tuition, access to grants & loans– Presidential Scholarship

• On-site (CPS) advising for admission, financial aid, and scholarship assistance

• Tech-Prep

• Athletics

• Support Services - clubs/organizations

Parochial Schools• Comprehensive curriculum (college prep &

general education)

• Strong parental influence

• Team athletics

• Greater emphasis on guidance/career counseling

Recruitment emphasis• Co-op - “hands-on” experience• Graduate employment and earning potential• Scholarships (Presidential & Institutional)• Value• Intercollegiate/Intramural athletic opportunities• Transferability - AA & AS degrees• Articulation agreements• Direct mail

Private Schools

• College-prep oriented

• 4-year college “mindset”

• Lack understanding of community colleges

Recruitment Emphasis• Product - high quality and variety of technical

programs

• Transfer - AA & AS degrees

• Articulation agreements with area colleges/universities

• Small classroom - personal attention

• Scholarships

• Honors Students - Phi Theta Kappa

Initiatives

• High school visits 145 schools - 2+ times annually (fall, spring)

• College nights/fairs– Attend 40 annual college nights and fairs

• Cincinnati National College Fair

– 250 colleges participate

– 10,000 prospective students & parents attend

On-Campus Activities• Host 102 weekly College Information Sessions

annually

• Host 30+ high school groups annually

• Parent/Student Night - juniors & seniors

• Counselor Luncheons (CPS + all counties)

• Taft High School Career Academic Program (T-CAP)

• Jobs for Cincinnati Grads Partnership

On-Campus Activities (cont’d)

• School to Work Partnership-Exploration days

• Cincinnati Youth Collaborative visits (students, mentors, parents)

• Shadowing (prospective student & Cincinnati State student/alum)

• Tech - Prep Exploration Days

Parent Directed Activities• Direct-mail letters - scholarship & program

opportunities sent annually to parents of middle school attendees

• High school Programs (evening)• Parent Guide Mailing - career opportunities and

college planning• Financial Aid and Scholarship programs

presented by FAO staff• Class schedules - bulk-mailed to all households -

service area and beyond

High School Counselors and Teachers

• Host Counselor In-service days

• Host Faculty In-Service/Shadow Days

• Admission Update Newsletter

• Counselor Resource Packet• Admission Advisory

Committee

Ohio ACT

• Ohio ACT Executive Committee Chair• Ohio ACT High School Relations Committee

Chair• Ohio ACT Research Committee

Early Intervention• Tech-Prep Consortium• Post-Secondary

Enrollment Option• Middle School Day -

Cincinnati Public Schools

• Boy Scouts of America

Tech-Prep Consortium• Eight vocational-educational planning

districts (VEPD)

• Over 50 high schools 8 counties

• Six-year seamless pathway– Business Technologies– Health Technologies– Engineering Technologies

Post-Secondary Enrollment Option

• Available to qualifying high school freshmen, sophomores, juniors, and seniors for both high school and college credit.

Middle School Day -Cincinnati Public Schools

• Host 250 students Goal: Establish early exposure to higher education through hands-on lab experiences, student panel discussions, and motivational speakers

Boy Scouts of AmericaCareer Awareness

• Each participating faculty member co-presents with a professional from business and industry.

Internal Partnerships

• Faculty - connecting prospects to faculty

• Current students

• Marketing/Public Relations – Publication Development– Advertising & Promotion

• Institutional Research - key to smart changes

CHALLENGES• Targeted marketing and segmentation are becoming

more important.

• Technology will combine with increased personal attention by live people …..…admission person to student prospect.

• Survey research to learn why people didn’t do what we wanted them to do.

• Use opinion surveys to guide publications content and personalize written communications.

Challenges (cont’d)• “One-To-One” communication vital to successful enrollment.

– Web and E-Mail

– Telephone

– In-Person

Challenges (cont’d.)

• The community’s unfamiliarity with “community colleges.”

• Lingering impression that coursework will not transfer.

• Facility reminiscent of former high school.

Challenges, (cont’d.)

• When parents are asked about college, they only think of 4-year alternatives.

• New technologies and educational delivery methods.

• Increasing competition.

• Under prepared students.