boardmarks - franchisee

20
www.boardmarks.net SCORE WITH US © 2011 Board Marks. All right reserved.

Upload: board-marks

Post on 13-Nov-2014

1.235 views

Category:

Education


2 download

DESCRIPTION

The presentation covers the entire franchisee model for Board Marks

TRANSCRIPT

Page 1: BoardMarks - Franchisee

www.boardmarks.net

SCORE WITH US

© 2011 Board Marks. All right reserved.

Page 2: BoardMarks - Franchisee

www.boardmarks.net

Market Potential• Total current market

potential is USD 20 bn

• Cumulative Annual Growth Rate: 18 % till 2016

• Current market spend on Coaching Classes is USD 6400m in 2008 and expected to growth to USD 11,194mn by 2012

• Specifically in the tuition section from class VI to XII, the growth is expected to be from USD 5,088mn to USD 8,899mn in 2012

MARKET REVIEW

Source: IDFC – SSKI Research

© 2011 Board Marks. All right reserved.

Page 3: BoardMarks - Franchisee

www.boardmarks.net

Source: IDFC – SSKI Research

• 50 % of the tuition/coaching market is for classes VI – XII• Great scope to venture into Education sector

Market Share (Tuition Centers for VI - XII)

MARKET REVIEW

© 2011 Board Marks. All right reserved.

Page 4: BoardMarks - Franchisee

www.boardmarks.net

Why Become A Partner ?Growing BoardMarks Network offers the following to its partners

Reward SystemReward system is instituted for

high performing partners

RecruitmentTeacher’s and Staff recruitment

assistance will be provided

Personal and Business Development

Provides assistance in Public Relations, Teacher’s Training,

Support Staff Training and Management

Marketing & Sales support

Advertisements, Promotions and Sales material will be provided in

partnership with Partners

TrainingOffer training for new teachers and also re-training to ensure

they are updated

Product StrategyComprehensive mix allows to

maximize income with customized learning packages

and interactive multimedia solutions

BrandUndertake brand building and extension exercises to ensure

constant visibility

TechnologyState of the art IT solutions to

assist in management of centre

Business SystemsAllows increase in student

intake and profits

WHY JOIN THE BOARD MARKS FAMILY ?

© 2011 Board Marks. All right reserved.

Page 5: BoardMarks - Franchisee

www.boardmarks.netSUPPORT SYSTEMS

Business Systems

– Profit Optimization– Database Management– Marketing and Sales– Teacher’s Recruitment– Staff Recruitment– Increasing Employee

Retention– General business

operating systems

Achieve KPIs in profitability, revenue, trade spend and volume

Regular reviews and increased communication

Increased trust and transparency in business

Greater listening and understanding of both sides

Share Objectives

Align Plans

Joint Business Planning

Mutual Rewards

Work Together

• Support and guidance is provided in the areas of

© 2011 Board Marks. All right reserved.

Page 6: BoardMarks - Franchisee

www.boardmarks.netSUPPORT SYSTEMS

Technology

• Proprietary use of Gurukul 1 software

• Effective and efficient management of in-house software

• Auto-loading software

Product Strategy• Aims at maximizing

income and profits• The product mix

aims to cater the students of different aptitudes and needs

• Additional assistance is also available through supplementary programmes

© 2011 Board Marks. All right reserved.

Page 7: BoardMarks - Franchisee

www.boardmarks.net

Marketing Support

SUPPORT SYSTEMS

Brand• Brand extensions are used to

bring about association or promote complementary business

• Branded promotional equipment include– Marquees– BoardMarks Swan

• BoardMarks provides an effective marketing mix to support Partners at the cost of 2% of their earnings. BoardMarks focus on certain activities includes:

ADVERTISING & PROMOTIONAL

FUNDS

Branded promotional Equipment &

Mascots

Public Relations

Media Visibility

Merchandise Range

Signage System

© 2011 Board Marks. All right reserved.

Page 8: BoardMarks - Franchisee

www.boardmarks.netSUPPORT SYSTEMS

Personal & Business Development

• Three days of perfect product training at their headoffice

• Assistance to get onboard into the system

• Support services are shown in the diagram

Training for career development

Maintains consistency in delivery

Leadership programme for Partner owners

Accreditation course for support staff to ensure increase productivity and efficiency

Teachers Training Solution

Core Training

Management Development Programme

Support Staff Courses

Comprehensive brief on Education and Public Relations

Public Relation Training Courses

© 2011 Board Marks. All right reserved.

Page 9: BoardMarks - Franchisee

www.boardmarks.net

EDUCATION THROUGH TECHNOLOGY

• Online (Internet, V-SAT)

• English classes through V-SAT, (To cover Remote areas)

• Anywhere Teaching & Learning Methodology

• Career Counseling, Admission Abroad guidance through V-SAT

• Online test for different courses

© 2011 Board Marks. All right reserved.

Page 10: BoardMarks - Franchisee

www.boardmarks.netSTUDENTS DILEMMA

PARENTAL EXPECTATION EXAM

PRESSURE

TUITIONS

CO-CURRICULAR ACTIVITIES

PEER PRESSURE

© 2011 Board Marks. All right reserved.

Page 11: BoardMarks - Franchisee

www.boardmarks.net

SUBJECTS & CLASSESS

As a logical extension we would also be introducing courses for State Level Engineering and Medical entrance competitive examinations

CLASS XII

CLASS XI

CLASS X

CLASS IX

CLASS VIII

CLASS VII

CLASS VI

CLASSES to VI to XII

MATHS

PHYSICS

CHEMISTRY

BIOLOGY

ACCOUNTANCY

ECONOMICS

EVS

HISTORY & CIVIC

GEOGRAPHY

ENGLISH

ENGLISH CONVERSATION

SUBJECTS

CBSE ICSE

STATE

© 2011 Board Marks. All right reserved.

Page 12: BoardMarks - Franchisee

www.boardmarks.net

• To become a BoardMarks Partner the applicant must match the expectations under certain categories such as:

• Applicant must also display a passion towards Education and should agree with philosophies promoted by BoardMarks

Ideal Candidate Profile

Vision

Meets Financial Qualifications

Ideal Candidate RequirementsBusiness

Experience/ Skills

Geographically desirable

Student Maniac

Proper Traits

Committed to Building people

capacity

PROCESS TO BECOME A PARTNER

© 2011 Board Marks. All right reserved.

Page 13: BoardMarks - Franchisee

www.boardmarks.net

STEP BY STEP PARTNERSHIPPROCESS WITH APPROVAL TIMELINE

© 2011 Board Marks. All right reserved.

Page 14: BoardMarks - Franchisee

www.boardmarks.net

PARTNER ROLE

The following is expected as a pre-requisite for any partner

– Have a s space of 1000- 2200 sq. ft. area at a prominent location

– Have local market knowledge

– Be responsible for student acquisition

– Undertake local marketing activities

Bus Panels/ Auto Panels Posters

Banners Leaflet Inserts

Local cable ads Kiosks on lamp posts

HoardingsOperating manuals

© 2011 Board Marks. All right reserved.

Page 15: BoardMarks - Franchisee

www.boardmarks.net

Capital Investment

The capital expenditure is Rs. 2,24,500 + Rs. 1,00,000 or 50% (whichever is higher)*

*Depending on location of operation and six months working capital, hardware, software, infrastructure, etc.

Warm Start – An established business that already has a 50 student capacity

INVESTMENT AND FINANCIALS

Cold Start – New business

The capital expenditure required for a Cold Start is Rs. 7,06,000 to Rs. 32,55,000*

© 2011 Board Marks. All right reserved.

Page 16: BoardMarks - Franchisee

www.boardmarks.net

Fees and Charges for Cold start

Joining FeeIt is a one time payment. For cold start applicants the joining fee varies from Rs. 1,00,000 to Rs. 15,00,000 depending on the area of potentialityFor warm start applicants the fee is Rs. 1,00,000 or 50% of cold start

Royalty FeeA fee of 27% on income (including tuition fees, management income, etc.) received at the office is charged.

Marketing ContributionEvery partner contributes 2% of all income to the marketing fund

Software FeeA monthly software development fee of Rs. 1,500 is charged

Stream Fees and Charges to be paid by Partners

INVESTMENT AND FINANCIALS (CONTD..)

© 2011 Board Marks. All right reserved.

Page 17: BoardMarks - Franchisee

www.boardmarks.net

BoardMarks provides all

its partners a start up

package which will

contain branding

material. It is

recommended to utilize

this package in order to

maintain a similar brand

identity across all

partners

PROPERTY AND VEHICLE SIGNAGECorporate Merchandising and Branding

INVESTMENT AND FINANCIALS

STAFF UNIFORMS

© 2011 Board Marks. All right reserved.

Page 18: BoardMarks - Franchisee

www.boardmarks.net

Corporate Merchandising and Branding

INVESTMENT AND FINANCIALS STATIONERY

MEMENTOS

© 2011 Board Marks. All right reserved.

Page 19: BoardMarks - Franchisee

www.boardmarks.net

For more details and opportunities in India, please contact us atE-mail : [email protected]

Ph : 080 - 40600926Fax : 080 - 40600700

Enquire now to find out how you can be a part of the BOARDMARKS family !

INVESTMENT AND FINANCIALS

Head Office - BangaloreRegional Offices: Bhopal | Chennai | Delhi | Hyderabad | Kolkata | Mumbai | Pune | Ranchi

International Offices: Dubai | Singapore

© 2011 Board Marks. All right reserved.

Page 20: BoardMarks - Franchisee

www.boardmarks.net

THANK YOU Looking forward to partnering with you….

© 2011 Board Marks. All right reserved.