boating is fun … we’ll show you how ® usps university usps education governing board open...

boating is fun … we’ll show you how®

USPS UniversityUSPS University

USPS EducationUSPS Education

Governing BoardOpen Educational Meeting

Detroit, MI

September 5, 2008

Governing BoardOpen Educational Meeting

Detroit, MI

September 5, 2008

1

Shifting GearsShifting GearsShifting GearsShifting Gears


USPS UniversityUSPS UniversityUSPS UniversityUSPS University

Remarkable ProgressRemarkable Progress

By the End of Next Year…

Every single course will have been totally rewritten 8 of 12 are complete now

Three new courses will be completed 1 of 3 is complete

We will have 18 seminars 12 of 18 are complete

Boat Operator Certification continues 1 of 4 levels complete

By the End of Next Year…

Every single course will have been totally rewritten 8 of 12 are complete now

Three new courses will be completed 1 of 3 is complete

We will have 18 seminars 12 of 18 are complete

Boat Operator Certification continues 1 of 4 levels complete

2



Quality…Quality…

Our material is EXCELLENT We’ve tested it on multiple audiences We have solid instructor material Costs remain low to moderate

Our material is EXCELLENT We’ve tested it on multiple audiences We have solid instructor material Costs remain low to moderate

3



Outreach to Boating WorldOutreach to Boating World

We’ve validated our approach With the boating safety

community With outside markets

Example: Trawler Fest

We’ve begun initiatives with the boating industry

We’ve validated our approach With the boating safety

community With outside markets

Example: Trawler Fest

We’ve begun initiatives with the boating industry

4



On-the-WaterOn-the-Water

We’ve resolved liability issues with new insurance On the water training

Borrowed boat program USPS Insurance is primary for boat

Resolved potential liability issues

We’ve started “on the water” with BOC 24 members – master instructor trained

We’ve resolved liability issues with new insurance On the water training

Borrowed boat program USPS Insurance is primary for boat

Resolved potential liability issues

We’ve started “on the water” with BOC 24 members – master instructor trained

5



ChallengesChallenges

Now, we must: Promote and Offer them!

Urgent need for quality, trained instructors

We must reach out to new… Audiences Venues Approaches

Now, we must: Promote and Offer them!

Urgent need for quality, trained instructors

We must reach out to new… Audiences Venues Approaches

6



Shifting GearsShifting Gears

While maintaining our product momentum… We will emphasize Instruction

Instructor outreach and training Communications

Instructor BLOGs for each course Get to know each other Share ideas and techniques Instructor training on specific programs

While maintaining our product momentum… We will emphasize Instruction

Instructor outreach and training Communications

Instructor BLOGs for each course Get to know each other Share ideas and techniques Instructor training on specific programs

7



What’s New?What’s New?

America’s Boating Course

New Seminars

New/updated Courses

Boat Operator Certification

America’s Boating Course

New Seminars

New/updated Courses

Boat Operator Certification

8



America’s Boating Course 3 rd Edition

America’s Boating Course 3 rd Edition

Oct 31st

1 book Classroom, internet – same

book Professional layout, graphics High-quality, color printing

Oct 31st

1 book Classroom, internet – same

book Professional layout, graphics High-quality, color printing

9



AdvantagesAdvantages

We will have one course Can be delivered in three ways

Book, CD, and PowerPoint All coordinated

Emphasis on quality & value Clearly the best Extra content, CD’s

We will have one course Can be delivered in three ways

Book, CD, and PowerPoint All coordinated

Emphasis on quality & value Clearly the best Extra content, CD’s

10



Internet ABCInternet ABC

2008 Continue with existing ABC

USPS – sole owner

2009 Internet will match classroom

course Exam – on-line or squadron Recruiting opportunity Transition potential to classroom

2008 Continue with existing ABC

USPS – sole owner

2009 Internet will match classroom

course Exam – on-line or squadron Recruiting opportunity Transition potential to classroom

11



Student PackageStudent Package

ABC Book Two parts – incremental

Boating Safety & Seamanship (8hr) 4 logical chapters

Introduction to Navigation (4hr) Piloting: GPS, charts, compass

Student CD’s Animated courseware

Study at home, refresher, reference Digital Charting – software & charts

ABC Book Two parts – incremental

Boating Safety & Seamanship (8hr) 4 logical chapters

Introduction to Navigation (4hr) Piloting: GPS, charts, compass

Student CD’s Animated courseware

Study at home, refresher, reference Digital Charting – software & charts

12



Instructor ToolsInstructor Tools

PowerPoint Excellent graphics Animations

Instructor Manual Slide notes Supporting examples Exercises

PowerPoint Excellent graphics Animations

Instructor Manual Slide notes Supporting examples Exercises

13



New SeminarsNew Seminars

Seminar format A major success

More Titles 12 titles, more to come…

Addition of Seminar Series… Mini-Courses

Seminar format A major success

More Titles 12 titles, more to come…

Addition of Seminar Series… Mini-Courses

14



15

Seminars SuccessSeminars Success

Attracting “experienced” boaters

Hot topics of interest Opportunity to recruit

Easy to deliver Shorter format

Unique to USPS

Field tested

Attracting “experienced” boaters

Hot topics of interest Opportunity to recruit

Easy to deliver Shorter format

Unique to USPS

Field tested



Current Titles - 1Current Titles - 1

How to Use a Chart Using GPS Using VHF &

VHF/DSC Marine Radio

Onboard Weather Forecasting

Boat Handling Sail Trim

How to Use a Chart Using GPS Using VHF &

VHF/DSC Marine Radio

Onboard Weather Forecasting

Boat Handling Sail Trim

16



17

Current Titles - 2Current Titles - 2

PaddleSmart™ Marine Knots Anchoring Marine Radar Trailering Hurricanes

PaddleSmart™ Marine Knots Anchoring Marine Radar Trailering Hurricanes



Reaching Out – New MarketsReaching Out – New Markets

Paddle Smart®

Largest & fastest growing market segment

Trailering Largest powerboat segment

Paddle Smart®

Largest & fastest growing market segment

Trailering Largest powerboat segment

18



19

First Mini-CourseFirst Mini-Course

Advanced Powerboat Handling 6-8 hr Course

Close Quarters Maneuvering Know your Boat and Seas Handling in Open Waters

Animated presentation Detailed techniques Visualize actions

Clear target market

Combine with on-the water training (option)

Advanced Powerboat Handling 6-8 hr Course

Close Quarters Maneuvering Know your Boat and Seas Handling in Open Waters

Animated presentation Detailed techniques Visualize actions

Clear target market

Combine with on-the water training (option)



Partner In CommandPartner In Command

Seminar Series Coming this Fall

Designed for Partners, spouse Crew

What do you do If you take the

helm Fill in as skipper

Seminar Series Coming this Fall

Designed for Partners, spouse Crew

What do you do If you take the

helm Fill in as skipper

20



21

Hands-on… and fun for all

audiences



22

In the WorksIn the Works

Rules of the Road

Crew Overboard Emergencies On

Board Heavy Weather

Sailing Diesel Engine

Care & Repair

Rules of the Road

Crew Overboard Emergencies On

Board Heavy Weather

Sailing Diesel Engine

Care & Repair


USPS UniversityUSPS UniversityUSPS University

23

In the Works – coming soon!In the Works – coming soon!

Marine Compasses

River Boating & Locks

Marine Maintenance Series

Using Chartplotters & Digital Charts Series

Autopilots

Depth Sounders & Fishfinders

Coast Guard License Prep Series

Marine Compasses

River Boating & Locks

Marine Maintenance Series

Using Chartplotters & Digital Charts Series

Autopilots

Depth Sounders & Fishfinders

Coast Guard License Prep Series



24

Seminar AdvantagesSeminar Advantages

Up-to-date content

Quicker, easier to deliver

Attract potential members

Refresher for trained boaters

Flexible venues Great for marine trades

Credit toward certification

Contribute operating funds

Up-to-date content

Quicker, easier to deliver

Attract potential members

Refresher for trained boaters

Flexible venues Great for marine trades

Credit toward certification

Contribute operating funds


USPS UniversityUSPS UniversityUSPS UniversityUSPS UniversityTotally Revised Member Courses

Totally Revised Member Courses

Navigation Inland and Coastal Offshore

Seamanship

Marine Equipment Engine Maintenance Marine Electrical Systems

Weather - Sept

Navigation Inland and Coastal Offshore

Seamanship

Marine Equipment Engine Maintenance Marine Electrical Systems

Weather - Sept

25



New/Updated CoursesNew/Updated Courses

Navigation ‘08 Beta – in process, final ‘09 Advanced Celestial Navigation Navigating offshore with Electronics The CAPN software & charts

Weather ’08 Release – this month One book – extensive color graphics Comprehensive and practical

Navigation ‘08 Beta – in process, final ‘09 Advanced Celestial Navigation Navigating offshore with Electronics The CAPN software & charts

Weather ’08 Release – this month One book – extensive color graphics Comprehensive and practical

26

boating is fun … we’ll show you howboating is fun … we’ll show you how 2727

In the WorksIn the WorksIn the WorksIn the Works

Marine Electrical Systems ‘08Marine Electrical Systems ‘08 11stst of new courses – ready now of new courses – ready now Comprehensive and practicalComprehensive and practical

Marine Communications SystemsMarine Communications Systems End of yearEnd of year

Marine Electronic SystemsMarine Electronic Systems Mid next yearMid next year

SailSail Early next yearEarly next year

Instructor DevelopmentInstructor Development Cruise PlanningCruise Planning

Marine Electrical Systems ‘08Marine Electrical Systems ‘08 11stst of new courses – ready now of new courses – ready now Comprehensive and practicalComprehensive and practical

Marine Communications SystemsMarine Communications Systems End of yearEnd of year

Marine Electronic SystemsMarine Electronic Systems Mid next yearMid next year

SailSail Early next yearEarly next year

Instructor DevelopmentInstructor Development Cruise PlanningCruise Planning



28

Boat Operator Certification (BOC)

Boat Operator Certification (BOC)

Ready to Go - Sept Inland Navigator Certification

Resolved on-the-water insurance/liability

In process Coastal Navigator Certification

Ready to Go - Sept Inland Navigator Certification

Resolved on-the-water insurance/liability

In process Coastal Navigator Certification



29

Inland NavigatorInland Navigator

Seamanship, Engines, Electrical Boat handling, rules of the road Boat equipment

Seminars How to use a Chart Using GPS Using VHF & DSC Radio Onboard Weather Forecasting

Seamanship, Engines, Electrical Boat handling, rules of the road Boat equipment

Seminars How to use a Chart Using GPS Using VHF & DSC Radio Onboard Weather Forecasting



30

Inland Navigator SkillsInland Navigator Skills

Demonstrate: Safe Powerboat Handling

Program based on partner: US Sailing

On-the-water demo

Handling Fire Extinguishers

Demonstrate: Safe Powerboat Handling

Program based on partner: US Sailing

On-the-water demo

Handling Fire Extinguishers



31

Levels of CertificationLevels of Certification

Inland Navigator Local: rivers, small lakes,

bays Coastal Navigator

Local: coastal waters Advanced Coastal Navigator

Extended coastal cruising Offshore Navigator

Global

Inland Navigator Local: rivers, small lakes,

bays Coastal Navigator

Local: coastal waters Advanced Coastal Navigator

Extended coastal cruising Offshore Navigator

Global


Boat Operator Boat Operator CertificationCertificationBoat Operator Boat Operator CertificationCertification

InlandInlandInlandInland SeamanshipSeamanship Marine ElectricalMarine Electrical Engine MaintEngine Maint

SeamanshipSeamanship Marine ElectricalMarine Electrical Engine MaintEngine Maint

CoastalCoastalCoastalCoastal PilotingPiloting Marine CommMarine Comm Cruise PlanningCruise Planning

PilotingPiloting Marine CommMarine Comm Cruise PlanningCruise Planning

Adv Adv CoastalCoastalAdv Adv CoastalCoastal

Adv PilotingAdv Piloting Marine ElectronicsMarine Electronics WeatherWeather

Adv PilotingAdv Piloting Marine ElectronicsMarine Electronics WeatherWeather

OffshoreOffshoreOffshoreOffshore JNJN NavigationNavigation

JNJN NavigationNavigation

Use a ChartUse a Chart Using GPSUsing GPS Using VHFUsing VHF Onboard WxOnboard Wx

Use a ChartUse a Chart Using GPSUsing GPS Using VHFUsing VHF Onboard WxOnboard Wx

CompassCompass RadarRadar Maint SeriesMaint Series AnchoringAnchoring

CompassCompass RadarRadar Maint SeriesMaint Series AnchoringAnchoring

Mech Sys Mech Sys SeriesSeries

Emerg On Emerg On BoardBoard

First Aid/CPRFirst Aid/CPR

Mech Sys Mech Sys SeriesSeries

Emerg On Emerg On BoardBoard

First Aid/CPRFirst Aid/CPR Offshore SeriesOffshore Series Offshore SeriesOffshore Series

CoursesCourses SeminarsSeminars Skill DemosSkill Demos

Powerboat Powerboat HandlingHandling

FirefightingFirefighting

Powerboat Powerboat HandlingHandling

FirefightingFirefighting

GPS & WptGPS & Wpt Distress Distress

SignalSignal

GPS & WptGPS & Wpt Distress Distress

SignalSignal

Passage Passage MakingMaking

Passage Passage MakingMaking


LevelLevel

3232



33

CredentialsCredentials

Passport Shows progress

Passport Shows progress

Certificate Completed level

Wallet Card Certificate



34

A View to the FutureA View to the Future

We have taken a clear and commanding lead in boater education Our core strength Route to recruit and retain members

Remaining… Building the Instructor Team Promoting our programs Outreach to new venues

We have taken a clear and commanding lead in boater education Our core strength Route to recruit and retain members

Remaining… Building the Instructor Team Promoting our programs Outreach to new venues



35

USPS University helps USPSUSPS University helps USPS

Continuing education Membership growth Income for the future Truly the finest boaters

Continuing education Membership growth Income for the future Truly the finest boaters

END

boating is fun … we’ll show you how ® usps university usps education governing board open...

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