2016course overview

About Linzi Boyd

BoB the Entrepreneur

Why BoB and what is BoB school?

The problem

The solution

The 6 day programme

Brand DNA

Days 3-6

What’s achieved

What our students say

Brand Famous

Connect with us

Contents

“I am convinced that

there are many people

out there who are

capable of big things,

they just don’t know

the steps to make it happen.”

Linzi Boyd is an International Speaker, Author and Global Partner of Shirlaws Group. By age 24 she had set up and sold two businesses - her second company, which had seven global distribution channels, was sold to Caterpillar. Her third business, Surgery, became renowned for influencing an industry championing some of the countries most well-respected high-street consumer brands known today.

Linzi’s No1 best seller: “Brand Famous: How To Get Everyone Talking About Your Business” was awarded ‘Book of the Month’ by the CIM in July 2014 and 2015 Winner - ‘Marketing Category’ by Small Business Trends in the US.

Today, a Global partner in Shirlaws Group she now works in the Enterprise space taking business owners on a journey to Grow, Fund and Exit their business. Here, she created BoB’s school connected to BoB’s Greenhouse (a mini fund) to teach early stage growth businesses how to build a famous brand and get them ready for funding. You can keep up with her journey and latest events on.

www.linziboyd.com

About Linzi BoydFounder of Brand Famous

BoB (The Business of Brand)

Has been born from a desire to identify and

educate the Business Leaders of the future.

Invest in those businesses to achieve uplift,

stay in the game with them as they go on the

journey, and make a shift in industry sectors to

impact a change in the world.

BoB teaches entrepreneurs how to conceive,

build and implement a strategy maximizing

physical and non-physical assets.

Creating a shift in industry – is better

understood as disrupting industry.

BoB the EntrepreneurThe Face of Modern business

‘What if’...

We could bring our new generation of business leaders together with an eco system thus creating a collective group of network orchestrators - in a similar way to the ’sharing economy’ - to hold this group together and provide mutual value to shape a movement.

This eco system could be the catalyst for making a shift in a variety of industry sectors such as health, education and manufacturing and become the equivalent of the sharing economy to bring these businesses together and arise as one united voice.

What we mean by “Business Leaders of the Future”

Those able to think outside the constraints of traditional business. Able to identify and leverage non-physical assets, better equipping them to thrive in the 21st century business world and driving and adapting in an environment where disruptive innovation becomes the norm. Über, AirBnB and Alibaba are typical examples, changing their industries forever. In addition to the above, businesses that can harness technology to give them a competitive advantage.

BoB teaches entrepreneurs how to conceive, build and implement a strategy maximizing physical and non physical assets.

Creating a shift in industry – is better understood as disrupting industry.

CHANGE MAKERS

the course is built for :

BUSINESSOWNERS

ENTREPRENEURS

Why BoB and who is it for?

The ProblemWhy BoB and who is it for?

There are so many brands in a market place today; How does your brand stand out in a crowded space?

Most often the entrepreneur / business owners are still to find the hidden asset which creates uplift in value that is hidden in their business today to show the vision of how the business can look for full growth in the future.

The knock on effect of this is that most investors are investing in business from a today conversation with the owner

Running out of money quickly as they have not built out the growth vision for the business

Market share being saturated as they went out to market with the product and not the asset

Do you always struggle with what brand

actually means for your business?

Do you design your product, take it

straight to market and don’t get the

engagement that you’re looking for?

Do you only have one channel when you

feel like you could have more?

Have you ever thought that a campaign

could work for your business but have no

idea how to create one?

Do you spend money without thinking

about the ROI you’re going to get?

We differ from accelerators, incubators and clubs as we are an open platform that uses an IP EDUCATION SYSTEM to build out peoples business

plans for scale.

BoB School enables students to develop and design their growth vision plan, ensuring their are fund-ready, whether self funded or investor ready.

Understanding the bigger vision of the business will enable you optimise and leverage each stage.

The Solution From idea to execution

BoB School was set up to deliver a more in-depth version of the methodology that Linzi Boyd uses when working with a brand, taking it from idea through to execution.

It was designed to give YOU the opportunity to turn that ‘How To’ process into a reality.

• It gives you all the tried and tested tools to become famous within your sector.

• Defining the hidden asset in the business; this builds out a bigger value for the whole of the business model.

• Building a plan from the ‘Top-Down’ rather than the ‘Bottom-Up’ – this enables the investor to see the full picture for growth.

• Understanding the activation process for the business to create the traction in the plan to make it robust for scale.

• Understanding the numbers that you are building the business to, and where the funding points are required.

“I wasn’t the only brand on the course, but somehow the course was custom tailored

to me - and I don’t know how you manage that”

-Bryan Oknyanski, Founder of Shoes by Bryan

BoB’s 6

day programme

BIG GAMEGAP

STORY

The problem I am

trying to solveYOUR ASSET

Reason to

believeReason to

engage

DISCOVER - Brand DNADay One and Two

The two day Brand DNA workshop that builds the foundation for the rest of the 4 day programme.

Why Brand DNA?

Most people build their business around product. Market leaders build their business around brand. Once

we’ve identified your brand asset, there are three key areas when designing your DNA: your gap, your game

and your story. These give you the blueprint from which to build your business. When people recognise their

true gap in the market it enables them to build the bigger value in their business.

The DISCOVER stage allows you to identify and refine your Brand DNA

Your gap • Your BIG game • Your story

Understanding your brand fame

Making your brand choices

Getting underneath the

passion of your brand

What is your gap

What’s stopping you from

getting there

Future mapping your industry

Forming the brand personality

What’s your big game –

your purpose

What do you want to be known for

How do you want to leave

Who am I talking to / could

you be talking to

Discover your brand asset

OUTCOME: DNA Blueprint

Connecting the Brand Ecosystem How the business joins together to create one message that sits across the whole of

the business.

Clarity of message Creating the Blueprint for any brand not only enables the business to understand its Gap in the market and deliver the key messaging for the brand, it also enables everyone to understand the core values.

Build greater value, quicker Businesses and Brands are able to jump

quickly upwards through revenue numbers when a business is built out around its core

asset effectively.

Employee engagement with message Everyone within the business is able to articulate what you are and most

importantly what you are not, what you want to be known for and how you want to

leave people feeling.

Effective and targeted messaging If you understand that we only work with a certain type of client, then you are able to engage and interact with their needs

and desires based on the journey they are looking to go on.

Once you have designed your Brand DNA blueprint it will then give you the key ingredients to deliver:

Understanding your journey What is the big Game that you are looking to

play and how do you know when you have got there.

Both Commercially and Culturally.

Telling the Story So that people understand there is a story and

believe the story being told.

DISCOVER - BrandDay Three

GOOGLE FAME - YOUR PERSONAL DNAMicro voice • Fame game • Fame pack

• Define your tone of voice

• Assess your ‘Google Fame’

• Learn how to turn your profile into an asset

OUTCOME: Personal DNA Blueprint

CREATE - ProductDay Four

PRODUCT ARCHITECTURE & CONTENT

Toolkit creation • Influencer Audience • Mainstream Creation • Product Vision Plan

Creating a Standard and Bespoke ‘toolkit,’ is imperative when it comes to you promoting your brand more efficiently and effectively

Identify the different product categories that are required to build your bespoke vision plan

Provide your business with multiple layers of revenue streams

OUTCOME: Product Architecture and Content Plan for creating your revenue streams

CONNECT - ChannelDay Five

CHANNELTest product in market • Partnership • Community

• Connect to your end consumer and test your product and / or service

• Share your product vision with your community and distribution channels

• Engage your audience with your brand, allow them to become advocates

OUTCOME: Roadmap for channels to market

and content plan

COMMUNICATE - SalesDay Six

CAMPAIGN & SALES

PR • Social • Experiential • Touch Point storyboard

Create a killer campaign and spark conversations.

• Design your Marcomms story board

• Looking at all touchpoints and how they can pull customers

OUTCOME: Campaign architecture and storyboard to drive sales

Full programmeDesigning your growth vision plan

Designed a growth vision plan from three pillars -

Business, Brand and People - overlaid with PURPOSE

A greater understanding of the value of brand

Understand brand-led and purpose-led businesses

grow the fastest

Understand brand vs branding

Understand brand culture - importance of building

people AND brand together

Top-down approach - starting with Brand to Product

to Channel to Sales

Personalised Brand DNA Blueprint

Key actions to implement in your business to strengthen

and differentiate your brand

OUTCOME: Understanding the bigger value increases the business

brand value in the market place for scale, awareness and future

sale whilst living their purpose

Complete 6 day programme What’s achieved

“Everything you need to know, about starting an

organisation to building it up, taking it to the market and beyond - is in the course”

- Tessa Guy, Founder of InMind InBody

Listen to what our past students have to say on vimeo.com :

linziboyd/helenalappinlinziboyd/craigvallis

brandfamous/lydiagerrattbrandfamous/bryanoknyansky

brandfamous/tessaguybrandfamous/bobcampaign

What our students say

“I didn’t realise that we would have so many different

phases to the course and it helped me to know how

to channel my product to build a strategy, to build a

campaign, to take the whole brand forward”

- Helena Lappin, Founder, Olivia & Grace

“You might have a good idea of what branding is and

how important it is for your company, but until you do the

course you won’t pull everything out of you that will make

your business brilliant”

- Lydia Gerrat, Former Waitrose Buyer

‘This is a brand book like no other,

and I heartily recommend it. Enjoy’

- Dylan Jones, Editor-In-Chief, GQ

‘An easy-peasy step-by-step guide to

achieving what all businesses need -

reputation, desirability, accessibility

and, of course, love’

- Tiffanie Darke, Editor, The Sunday Times

‘Essential reading for anyone wanting

to grasp the fundamentals of driving

brand exposure and fame’

- Simon Jobson, Global Marketing Director,

Dr. Martens

Discover what tactics will make your business or product a desirable, recognisable brand

Learn how to maximize ‘new school’ branding approaches for today’s consumer world

Gain insights on common mistakes to avoid when building your brand

Learn the five-step process required to achieve stand out status

Don’t let your business fade into the background. It’s time to STAND OUT and get seen!

There are so many brands out there – in all sectors – you need yours to shine above the competition.

It’s time to take your brand to the next level. And that’s what Brand Famous helps you do. Whether you want to

build, renovate or just refresh your brand.

We recommend reading this book before attending our programme.

Available on amazon.co.uk

Linzi Boyd

@LinziBoyd@bobschool

Brand Famous

@Linzi_Boyd@Brand_Famous

If you would like to sign up for this course, please contact our team on

linzi@brandfamous.com

Connect with ussign up for the BoB course