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The Lessons of Nauru Bob Garfield Co‐host of On the Media and MediaPost columnist

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Page 1: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of

The Lessons of Nauru

Bob GarfieldCo‐host of On the Media and 

MediaPost columnist

Page 2: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of

The Lessons of Nauru Why Native Advertising Should Make

All of Us Very, Very Nervous

Page 3: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of

DISCLAIMER

Page 4: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of

Look Inside the Violet Rectangle

Page 5: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of

White Gold

Page 6: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of

Media and Advertising Chaos

Page 7: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of

Because He Can

Page 8: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of

Regis

Page 9: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of

The Advertorial

Page 10: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of

Sadistic Cult Leader Buys Venerable Literary Publication Like a Crack-Addled Streetwalker

Page 11: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of
Page 12: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of

Readers Do Not Click on Ads. They Click on “Native” Ads.

Ergo, They Don’t Realize “Native” Ads are Ads.

Page 13: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of

Can You Spot the Counterfeit?

Page 14: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of
Page 15: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of
Page 16: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of
Page 17: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of
Page 18: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of
Page 19: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of

Moral Relativism

Page 20: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of
Page 21: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of
Page 22: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of

Edward Wasserman, dean of the Graduate School of Journalism at the University of California at Berkeley

“Accelerating the push toward more sponsored content will only deepen that confusion and intensify mistrust among thoughtful readers and viewers.”

Page 23: Bob Garfield - Federal Trade Commission · Bob Garfield Co‐host of On ... 4 days a week. He did so for Some Odd ... Another tornado could be twirling around the 42nd President of

Yes, We Have No More Guano


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