bod iv colour presentation
DESCRIPTION
TRANSCRIPT
COLOUR
Basics of DESIGN
4
The property possessed by an object
of producing different sensations
on the eye as a result of the way
the object reflects or emits light.
what is colour ?
photography
cinematography
2D
3D
visual language
identifies
perception of space
generate emotional response
associative
symbolic
create continuity
attract
suggest
colour communicates
spectrumprimaryprimarycolourscolours
secondarysecondarycolourscolours
tertiarytertiarycolourscolours
primary colours rg
b
y
primary colours rg
b
secondary colours cymk
tertiary colours
chartreuse
viridian
violet
magenta
vermilion
amberRYB
tertiary colours
chartreuse
spring green
azure
violet
rose
orangeRGB
RYB
colour wheellightlightcolourscolours
darkdarkcolourscolours
tintstonesshades
white
pure colour
grey
black
tint
shade
tone
colo
ur
w
heel
colo
ur
w
heel
complimentary colours
Maximum contrast and stabilityco
lour
w
heel
monochromatic schemaco
lour
w
heel
monochromatic schemaco
lour
w
heel
monochromatic schemaco
lour
w
heel
warm colours
colo
ur
w
heel
cool colours
colo
ur
w
heel
hue
"what color is that?"
The property of color that we are actually asking about is "hue". For example, when we talk about colors that are red, yellow, green, and blue, we are talking about hue. Different hues are caused by different wavelengths of light.
chro
mati
city
This property of color tells us how pure a hue is. That means there is no white, black, or grey present in a color that has high chroma.
achromatic
high chroma
devina kothariby: