"body analytics for triggering healthier, happier and more productive lives" - joni...
TRANSCRIPT
Body Analytics for Triggering Healthier, Happier and More Productive Lives
Joni Kettunen, Ph.D, CEO
Professional SportsHundreds of elite sports teams
Worldwide use Firstbeat Solutions.
Consumer ProductsFirstbeat analytics power more than 60 consumer devices in
the market
Wellness ServicesFirstbeat lifestyle analysis is
used by 400 European health care providers to service more
than 200,000 employees in companies such as
FIRSTBEAT ANALYTICS IN THE MARKET
WHY WEARABLES?
• Measure the Individual (get data)• to Influence Behaviors• for better Health and/or Performance
Actionable for behavioral change?
• Measures must relate either directly to a health condition, or to a factor influencing such condition• Must have predictive value• For consistent experience
• The feedback must be understandable and presented in a meaningful context related to the task• Otherwise there is no “fit for the job”
• Analytics is necessary to deliver both of the above
• Heart rate variability (HRV) refers to beat-by-beat changes in heart rate
• HRV is mediated by autonomic nervous system (ANS)
• Different body functions influence HRV.We use HRV as a window to map underlying physiology
• Firstbeat creates a digital model of key physiological functions
DIGITIZED PHYSIOLOGY THROUGH HRV
3,330,411,840 Heartbeats
Predicted life expectancy in the US 86.8 yearsOn average we experience 105,120 heart beats per day (~73bpm)
Life is a story of 3,3 billion heart beats
PHYSIOLOGY BEHIND PRODUCTS
Firstbeat’s products and innovations are built on over 20 years of research.
FIRSTBEAT ENGINE FOR DIGITIZED PHYSIOLOGY
Pre-programmed physiological laws
according to empirical databasesBasic signal analysis
and filtering
Heart rate variability analysis
Systemic models:• Respiratory system• Oxygen system• Energy
expenditure• EPOC• Autonomic
nervous system (ANS)
Adaptation and personalization by automated learning of personal physiological properties
Body stress and recovery state detection
Exercise Training Effect analysis
Fitness level detection
Artifact detection (signal enhancement)
Parameterization for physiological analysis
24h stress & recovery balance
Fitness evaluation
Adaptive coaching advice
API
Sleep quality
Core physiological
functions modeling
Physiology signal
preparation and analysis
Higher level physiological
model
Scale and fit for
personalized feedback
Physical load quantification
Optical (PPG) signal enhancement
Accelerometer data analysis
Inputs
User: Age, height, weight, gender
Measurement data: Heartbeat interval data
Optional: Speed of running, accelerometer
Outputs
Patented technology.
Interpreted and actionable feedback
MeasurementWith Any Heartbeat Sensor
AnalysisFirstbeat Body Analytics Engine
InsightsFor Variety of Products and
Services
DIGITAL MODEL OF PHYSIOLOGY
HRV
Physiology database
Physiological modeling
Data-driven personalized
advice
PROFESSIONAL SPORTS
600 PRO TEAMS USE FIRSTBEAT TO INDIVIDUALIZE TRAINING
“… working out what’s best for each player in terms of setting up
their daily schedule and implementing that program.
… trying to find the routines and systems that work for individual players, and then enhancing and
improving upon these.”
- Lachlan Penfold, Head of Physical Performance and Sports Medicine,
Golden State Warriors
Are players training too easy or too hard?
Fitness (VO2max) is not only for athletesFi
tnes
s lev
el (V
O2m
ax)
70
60
50
40
30
20
Poor Average Good Excellent Superior
World class marathon runner: “SUPERIOR
FITNESS LEVEL”
Chelsea player:“EXCELLENT FITNESS
LEVEL”
3h 30min marathon runner:
“EXCELLENT FITNESS LEVEL”
Person actively engaged in exercise:
“GOOD FITNESS LEVEL”
Person not engaged in exercise:
“POOR FITNESS LEVEL”
Performance, athletesWell-being, health, life quality
Fitness level
Recreational sports & fitness
Increase VO2max by 10% Reduce mortality risk by 15%.
Increase VO2max by 2%Win a gold medal instead of 10th
place.
Increase VO2max by 10% 10 more years of good quality life.
Increase VO2max by 5%Run 10km 5minutes faster.
Fitness and quality of life
+20% fitness equals +20 years of quality living
Walking stairsHousehold work
Firstbeat can estimate VO2max accurately from running or walking (no maximum or any controlled protocol required)
Accuracy is 95% -> you can get your personal fitness number from any exercise automatically, analytics are being done at the background
Aerobic Fitness is measured as maximal oxygen uptake (VO2max)
VO2max is the golden standard for aerobic fitness• Amount of oxygen body is able to utilize in
maximal exercise• Indicates the condition of body and especially
cardiovascular and circulatory systems• VO2max has been traditionally measured in a
laboratory test
Recommend right type of exercise, based on your fitness
Get coaching or a training plan, according to your fitness
Get updated guidance, once your fitness changes
How to use VO2max
Get to know how fit you are (in the first place)
Confirm if your fitness has been developing
Make predictions
FIRSTBEAT ANALYTICS IS EMBEDDED INTO 60 WEARABLES
Fitness LevelFitness estimation (VO2max)
from running, walking and cycling
Training EffectPersonalized effect of exercise
to fitness and health
Energy ExpenditureAccurate calories from any exercise and 24/7 daily life
FIRSTBEAT ANALYTICS FOR SPORTS AND FITNESS
Next Workout Recommendation
Coaching recommendations based on user’s fitness
Real-time GuidanceGuidance during workouts to
reach fitness targets
Recovery Time AdvisorTime needed to recover after an exercise, based on user’s fitness
ANALYTICS FOR PREVENTIVE HEALTHCARE
SERVICES
FIRSTBEATLIFESTYLE ASSESSMENT
Manage StressRecognize activities that cause stressEnhance RecoverySee how you recover during day and nightExercise RightSee the effect of your exercise
DAY-TO-DAY CHANGES IN STRESS
HEALTH COACHING 30
MIN
3-DAY PHYSIOLOGICAL SNAPSHOT OF
DAILY LIFE
1 2 3 4
Would recommendthe service
96%Highest reduction in
health care costs
60%Were able to improve
stress, sleep or exercise
82%
+ + =ANALYTICS ON
STRESS, RECOVERY AND
PHYSICAL ACTIVITY
HIGH CHANCE OF BEHAVIORAL
CHANGE
Firstbeat Lifestyle Assessment delivered for 200,000 employee
EXERCISE BUILDS STRESS RESILIENCE
Good stress balanc
e
Poor stress balanc
e
Physically active people who keep fit
Physically inactive people
Analysis based on Firstbeat user data including approximately 100 000 assessments
