Hollis Thomases's Advertising & Marketing Body of Work:

Background

I have been a professional content producer since I started my career. At my first job out of college, I authored and

photographed for my employer's trade publication, Real Estate News, which was the 1988 third place winner of

National Association of REALTORS “Large Board Tabloid Newspaper” category. From there I went on to write press

releases, marketing copy, and advertisements for my next several jobs.

Content became my mainstay when I founded my first business in 1998. One of the earliest forms of online marketing

involved posting to discussion lists and publishing email newsletters. I began my "Internet Marketing Tips" email

newsletter in late 1998, and by early 1999 I had caught the eye of two larger online entities (the publisher, Ziff-Davis

among them), both of which asked to syndicate my tips to their email lists. Soon I was a contributing columnist to two of

my local business newspapers, to trade publications such as Direct Marketing News, and to other online destinations

including Comcast. Between 2005 and 2014, I wrote multiple guest columns for dozens of online industry publications

including CMO.com, Marketing Land, Social Media Examiner, Momentology, and Social Media Marketing Magazine.

In 2005, I joined the industry publication, ClickZ, as a weekly columnist, a role I would retain through 2013, for which I

wrote about online media planning and buying strategies. In 2009, I was contracted by Wiley & Sons to write the book,

"Twitter Marketing: An Hour a Day," which was published in January 2010. It's still in circulation today and, having sold

more than 10,000 copies worldwide, is considered a best-seller. In 2011, I became a weekly columnist for Inc.com with

"The Digital Entrepreneur" column. This column ran for two years. In late 2013 I launched my own eponymous blog and

Slideshare to post my observations and predictions for the digital ad/marketing industry. Around that same time, I

started my Medium account, was one of the first 200 writers to be approved for LinkedIn's Publishing Network. I also

became an approved research analyst for the travel industry group, PhoCusWright, through which I participated on

several published works. In 2015, with the formation of my new company, ReinventionWorks, I began publishing content

relevant to the reinvention process, which I continue to do today.

Relevant Highlights

Content Marketing Related:

"Consistently Great Content Demands Fearlessness" – LinkedIn Pulse, March 30, 2014

"Content Marketing: Next Big Buzz" – Inc.com, March 29, 2012

"Strip Away the Buzz, Content Marketing Is Nothing New" – Inc.com, April 17, 2013

"Why Content Could Kill the Internet" – LinkedIn Pulse, May 29, 2014

"Is 'Advertorial' a Four-Letter Word?" ClickZ, June 7, 2005

"Making Distinctions in Contextual Advertising" – ClickZ, December 2, 2008

"Native Advertising for the Travel Marketer" – PhoCusWright, March 2015

"What Is Native Advertising and Why Should Mountain Travel Marketers Care?", Mountain Travel Symposium, Jan 2014

High Profile:

"Twitter Marketing: An Hour a Day" – J. Wiley & Sons, January 2010

The Digital Entrepreneur column - Inc.com, 2011 – 2013

Digital Media Strategies/Digital Media Planning columns – ClickZ, 2005 – 2013

"Insourcing: Time To Fire Your Agency Of Record?" (Part 1) – CMO.com, October 17, 2014

"Moving On In: Is Insourcing Right For Your Marketing?" (Part 2) – CMO.com, November 19, 2014

LinkedIn Pulse posts – March 2014 – present

"Reinvention: Creating and Defining Your Second Career" – Philadelphia Business Journal, March 10, 2015

"The Reinvention Continuum" – Lead Change Group, November 24, 2015