body solutions plans book

8/7/2019 Body Solutions Plans Book

1/15

By:

Nicole A

Nicole Forecast Ian Forde

Body Solutions Plymouth Street Holbrook, Ma 02343 T (339)206-5184 F Work Fax Phone [email protected]

JOANNESBODYSOLUTIONS.COM
mailto:[email protected]:[email protected]


2/15

Table of Contents

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Situation Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Problems and Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Creative Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Creative Execution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Sales Promotion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Public Relations . . . . . . . . . . . . . . . . .

Wrap Up . . . . . . . . . . . . . . . . . . . . . .

Sources . . . . . . . . . . . . . . . . . . . . . .




3/15

Introduction

Our Team

Nicole Awas responsible for part of the research as well as motivation for this project.

She kept everyone calm and on track. She was the leader of the group.

Nicole Forecast is a sophomore at fisher college majoring in Management with a focus in

Marketing. She was responsible for most of the designing for this project. She would not

have been able to put this plans book together without her partners, Nicole A and Ian

Forde.

Ian Forde was responsible for part of the research as well.

Objective:

The objective is to make more women aware of our client, Body Solutions. It is also our goal to help ourclient get closer to reaching their goal. Right now Body Solutions goal is to be able to help the overweight women

get out of the rut of being a mother, wife, or provider, and to help women get into healthier shape and have a fitter

lifestyle. As women get older they tend to put themselves last, after caring for everyone else no one is left to take

care of them expect for themselves. Our objective is to help Body Solutions become all that is wants to be and

more. Body Solutions is missing key marketing tools, and most of their current tools need to be updated. It is also

the objective for us to persuade people to start using Body Solutions for business.




4/15

Situation Analysis

The Client and the Product

Company History

Body Solutions founder, Joanne Giannini, was once overweight too. At the age of 39 she had put her life onhold to be able to take care of everyone else. And then at the age of 40, she had decided that she wanted something

more in life. Previously she was depressed, not happy with life, over weight, and not even comfortable with herself. So

she decided to change. Her love of exercising in her house with her own cheap equipment grew into a passion and lovefor something bigger. After losing 60 pounds, and becoming happier with her life and her self, she decided she wanted to

help other people out with losing weight. She says her goal is to pay it forward and work with people on a one to one

basis to help them get past the hurdles that have stopped them from becoming their own personal best. Joanne has

more than 5 fitness credentials and truly loves doing what she does.

Marketing and Advertising History

Currently the only marketing and advertising tools that Body Solutions have are a facebook page, and aWebsite. The website is nice with very calming colors, and very cut and dry. There isnt much interaction on there for

people to see what Joanne is all about. As well as Joannes facebook page. It is a like page. There isnt much

interaction for Joanne on there. Joanne also has some brochures, but they are also very cut and dry. The colors dont

stand out to many people and they just arent eye catching. Currently her tag line is Personalized Fitness training andnutritional guidance right in the comfort of your home at reasonable rates! Serving the Braintree Area. It doesnt sound

very fun.




5/15

Situation Analysis (cont.)

The Competition

Gym Name Price to Join/

Monthly Fee

Range of

Services

Price per

Personal Training

session

Packages Referral

Incentives

Nutrition

Healthworks

Fitness for

Women

Prices Range

from $74- over

$100 per

month

Gym

Personal

Training

Spa

Cafe/ juice

bar

With Membership-

$81

Without

Membership- $91

No Packages

are Available

Facebook Tshirt

promo contest

FItness

Unlimited

Health club for

Women

Enrollment fee

of $150

If under 23

years old $49 a

month

If over 23 yearsold $59 a

month

Full Gym

84 Classes a

Week

Personal

Training

Group

Training

Pilates

Nutrition

$75 Per hour Offer

Packages for

Personal

training and

Nutrition

Promo of 1 free

hour long

personal training

session when

signing up

They offer

nutritional

advice but only

in packages

Get In Shape

for Women

Private

Training

Customer Review

Company

Name of report 5


6/15

Research

Interviews

Eset eiusmod tempor incidunt et labore et dolore magna aliquam. Ut enim ad minim veniam, quis nostrud exerc. Irure

dolor in reprehend incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation.

Lorem ipsum dolor sit amet, ligula

Etiam sit amet est Donec quis nunc Aenean iaculis arcu


suspendisse nulla pretium, rhoncus.

Nisl rhoncus turpis est, vel elit, congue

wisi enim nunc ultricies sit.

Maecenas aliquam maecenas ligula

nostra, accumsan taciti.

Sociis mauris in integer, a dolor netus. Eget habitasse elementum est. Enim eros in vel, volutpat nec.

Suspendisse nulla pretium, rhoncus tempor placerat fermentum, enim integer ad vestibulum volutpat. Nisl rhoncus turpis

est, vel elit, congue wisi enim nunc ultricies sit, magna tincidunt. Maecenas aliquam maecenas ligula nostra, accumsan.

1

2

3 4

A

BC

Sed ut imperdiet ridiculus. Eget nascetur aenean sodales veritatis mauris libero.

Aenean iaculis laoreet arcu

Company

Name of report 1


7/15

Problems and Opportunit ies

Swot Analysis

Strengths

Personal Training and fitness is one of the top 5 growing industries in the world at the moment

Joanne has experience in both the physical training aspect and the aspect of know what it is like being over

weight

Joanne has knowledge of knowing how to exercise the body with the many certifications she has

Body solutions prices blows all the other personal training prices out of the water. At only $35 a session

Has over 5 certifications in the world of exercise and personal fitness

Body Solutions is willing to travel to where ever you are most comfortable working out

Weaknesses

Lack of competitive strength

Lack of expansion possibilities

Lack of staff

Demands might decrease in face to face personal training in economic recession

Opportunities Industry and Lifestyle Trends

Global Influences

Weather

Fashion Influences

Huge Growth and Potential

Partnership with gyms, churches, and organizations

Threats

Market Demand

With the economy going the way it is, not many people are willing to spend tons of money on personal training

At the moment the season is not the best for exercising outside

Company

Name of report 2


8/15

Marketing Strategy

Etiam sit amet est














1

2

3 4

A

BC



Enim ridiculus aliquet penatibus amet, tellus at morbi, mi hac, mus sit mauris facere.1 Natoque et. Sit nam duis

montes, arcu pede elit molestie, amet quisque sed egestas urna non, vestibulum nibh suspendisse. Praesent integer leo orci aliquam, nibh a. Diam nobis eget, erat natoque integer fringilla viverra. Fermentum pede

fringilla urna semper, pede quam scelerisque et enim in commodo, dictum a consequatur arcu.

Company

Name of report 31 Fermentum pede fringilla urna semper, pede quam scelerisque et enim in commodo, dictum a consequatur arcu.


9/15

Media Strategy

Direct Mail

We are hoping to be able to send out either some brochures or a mail out. A good idea for the mail out would be for it to

remind them go to get a physical once a year just to check up on their house, or maybe a recipe. Something that is both

healthy and delicious.

Internet

Joannes website needs a bit of a vamp up. It is nice how it is with the color scheme, and the information. But avideo of what she does, or some actual clients telling us how much they like it will help. The color scheme is calming, but

maybe a little too calming, and there arent many pictures. So pictures will go a long way.

Car Wrap

We decided a car wrap would be great for Joanne. Considering she drives her car around for business sheshould have a car with a wrap on it. Now this would consist of getting a car for business only. We designed a car wrap

for a Scion Xb 2010 model. It is great because people will be wondering what it is, and will want to look it up.

Phone App

We thought a phone application would be good for Joannes business. The phone application would allow youto input what you have eaten for that day and be able to count the calories for you. It will also include great recipes that

can be made from home, as well as a shopping list so you know what to buy, Once you meet with Joanne in person she

can look over what you have eaten, as well as what you bought for the week at the grocery store. Say you dont meet

once a week and every few days, there will be a capability that you can email her the list and she will tell you how well

you are doing and what you can improve on. She will also enter the work out into the application and you will have that

work out stored on you Mobile Phone. This way you can take your workout on the go, and if you decide to go to the

gym, it will be right there for you.

Instore Demonstration

We thought that an Instore demonstration would help Joanne get her name out there. We thought if she was toset up a booth in a super market she would be able to help people out with their shopping. Telling them what is the rightthing to buy, and what is the wrong thing to buy. She would also be able to tell people what she does as far as exercising

goes, and how she can help them. At the end of the shopping excursion, she can offer them a free consultation as well

as maybe a free work out session, or nutritional session.

Company

Name of report 4


10/15

Creative Executions

Car Wrap

Company

Name of report 5

!!

!! !

!

!

! !!

!!!

!!! !

!

!!

!

!! !

!

Reshape the inner diva in you to match your outward appearanceand experience

Personal Training Nutrition Motivation

Personal training for women in the Norfolk

County area.

Please contact Joanne for consultation

at:

339-206-5184

Or visit out website at:

http://www.joannesbodysolutions.com


11/15

Brochure

Company

Name of report 6


12/15

Sales Promotion

Etiam sit amet est














1

2

3 4

A

BC






Company



13/15

Budget

Object Cost

Car Wrap $2,500

Phone App

Brochures

Instore

demonstrationCar

Company

Name of report 8


14/15

Wrap Up

Etiam sit amet est














1

2

3 4

A

BC






Company



15/15

Sources

Website Creation

www.weebly.com

Company

Name of report 10
http://www.weebly.com/http://www.weebly.com/

body solutions plans book

Documents