bof east 2010: nielsen "square watermelons"
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Confidential & Proprietary ವ Copyright © 2010 The Nielsen Company
The Roadto Innovation…
BrightIdea’s Birds of a Feather Conference - May 13, 2010Ann Marie DumaisThe Nielsen Company
May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
Good Drivers Required!
May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
One Road in…
May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
Innovation is nottaught…
May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
Creators Challengers
Helpers Doers
May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
Traditional Approaches to Innovation
May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
Start with a Problem…
…Solve the Impossible.
May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company’09 Pilot Oct-Dec
May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
[Title of Divider Goes Here][Second Line Position]
Where we are headed…
May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
Better Products Quicker (BPQ) and
Innovation Platform “Square
Watermelons”
Innovate!new client solutions
Innovate!new technology solutions
Innovate!new UAT solutions
• Innovation occurs during ALL BPQ phases!
• The innovation platform, Square Watermelons, is a tool available to be used duringany or all phases of BPQ
• Provides real-time solutions to unknowns like product redundancy, ability to execute, and client value.Innovate!
new sales/distribution solutions
Ideation
Go/ No-Go (Definition)
Design
Development
Pre-Launch
Launch
Mobilization
Requirements
Test
Post Launch
01
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02
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May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
Innovation Road trip lessons…• Designate a good driver!• Choose one road in.• Take the “country” road, without divider lines• Enable the passengers; recognize they all have different
talents to contribute.• Have a destination! Know what problem it is you are trying to
solve for.• Keep your dashboard simple and clean• Be cognizant of geographic differences in driving style• Let democracy rule: let the passengers select the best tune!• Pack the “goodies” and make sure they are visible• Put the car on the company’s race track!
May 20, 2010 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
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Thank you
Ann Marie DumaisSVP, New Product [email protected]